Price intelligence, also commonly known as competitive pricing intelligence, is a pricing methodology in which an e-commerce store defines its prices depending on the real market situation and according to several parameters or conditions set by the same e-commerce. It is a methodology where prices are based on the competition and the market, and usually
What is this price monitoring tool that turns out to be so important for e-commerce business? It is only about tracking your competitors’ prices. It is indispensable to control your direct rivals’ prices; that means, those who sell the same products as you do, to the same type of audience and for a similar price.