What is Competitive Pricing Intelligence?

Price intelligence, also commonly known as competitive pricing intelligence, is a pricing methodology in which an e-commerce store defines its prices depending on the real market situation and according to several parameters or conditions set by the same e-commerce. It is a methodology where prices are based on the competition and the market, and usually

The Importance of Price Monitoring

What is this price monitoring tool that turns out to be so important for e-commerce business? It is only about tracking your competitors’ prices. It is indispensable to control your direct rivals’ prices; that means, those who sell the same products as you do, to the same type of audience and for a similar price.