Direct Web Section

Learn more about the data provided in each of the sections of the page.

Next, we will define each one of the elements of this page to clarify their functions and the data that can be visualized in each of them.

PRODUCTS

Using the graph and action buttons

graph and action buttons available in netrivals
  1. By clicking on the Action buttons you can filter and get to see products of your catalog which are: Lower than your MSRP, Higher than your MSRP or equal/similar to your MSRP.
  2. The Graph which shows you to what extent your products’ prices are below, higher or equal to your MSRPs in the different distribution channels. By clicking on the graph, you can select the range of products included in those percentages referring to prices below, above or equal to market average.

Analyzing the products section

The information provided in the Products section is divided into several columns.

Columns available in the products section
  1. The heart indicates which of the products in your catalog has been marked as a favorite. Either because it is a top-seller or because it is a product which requires special attention from your side.

  2. My product: In this column you’ll see the products included in your catalog. You can always filter this list.
  3. MSRP: The price suggested by the brand to the retailers.
  4. PI AVG or Price Index Average: An average of all the prices and how they compare to yorus. This index can be below or above 100%. When it is set below that figure, that means that the product in question is being sold by retailers at an average price that is lower than the price you’ve set. Likewise, when that index is above 100%, it means that competitors are selling at an average price which is higher than your price. At this point, bear in mind that the pi avg is always an average, so it can happen that the pi avg for a product is above 100, but there are still some competitors who may be selling a specific product below your MSRP.
  5. Diff chp or Difference with the cheapest: Expresses the difference between your price and the cheapest price found in competitors.
  6. Retailers: Range of prices found in sellers linked to specific products for which you are tracking prices. Remember that if you click on the product, you’ll be redirected to the Product Page where you can get to see all the retailers that have been linked to the product in question, as well as the data which is relevant to the product in question, including the price.

Tip: Information provided in this section can become really useful in negotiations with distributors.


Filtering products

You can always go for further product filtering by clicking on Search, right above the action buttons.

how to filter products in netRivals

Right above the Action buttons, you can find the Search tab. By clicking on “Advanced” you can use any of the filters available on the left of the screen to perform much more detailed searches, by including or excluding products according to the following criteria.

menu of filters in netrivals
  1. Filter by text/ brand/ category/ tags and favorite products.
  2. Prices: it is possible to select products according to a specific price range, as well as with or without shipping costs.
  3. Stock: you can filter products depending on the status of the stock reported by the retailer.
  4. Retailers: you can choose to include all the retailers you’re following in your search, or only specific ones.
  5. Connected products: you can get to see all the products, only products that have been connected, or only not connected products.

Changing the order of products through different criteria

By using the Percentage drop down menu, you can select how price differences are displayed across retailers: by Price Index, Percentage and Price Value.

Percentage drop down menu

You can also change the order used in the visualization of the products by clicking in one of the options/criteria available in the Order dropdown button.


By clicking on the Collapse Stores button, you can move to a more simplified view of the product page that does not include competitors linked to each product. You can always return to the previous view by clicking on the Expand Stores button. Next to this button you can find the Export / API button, with which you can export the data of the Product Index section in different formats, including by API.


Saving searches as reports

If you frequently perform the same type of searches, it is advisable to make use of the Reports. Creating a Report is extremely easy. You simply need to follow steps explained in the Reports and Feeds page.


ANALYTICS

This section contains different sets of graphs that show you the behaviour of your product’s set price benchmarked against your competitors’ in the market.

Competition map

Analytics - Competitiveness vs Rivals

MSRP vs RP

Be aware that this graph only refers to connected products. If a product is connected to one, two or three competitors it counts as only 1 connected product.


In the first bar, you can get to see how many products of yours are more expensive, cheaper or have a similar price. These attributes are always coded in colours: Yellow bar (similar price), Green bar (lower price), Red bar (higher price).


From the second line/bar onwards, you’ll be seeing how many connected products are cheaper, more expensive or have a similar price in comparison to a specific competitor. You can access products under these criteria by simply clicking on the bar graph.

Analytics - Competitiveness detailed by attributes

MSRP vs RP detailed

TThis is another version of the same graph based on the following attributes: Brands and Tags.


Price quartile

This graph is very useful to understand how your catalog and your competitors’ are distributed in terms of price. This information can help you detect if the rest of the sellers have catalogs with a predominance of high, medium or low range products.

Analytics - Price quartile

For instance, if one of the retailers you’re currently tracking has a high percentage of products within the ‘More than 135EUR’ quartile, you can easily spot that their catalog consists of high range products.


Stocks

Analytics - Stocks

The stock value reports shows the portion of products sold by competitors that are in or out of stock in their websites.


RIVALS BENCHMARK

Learn how to add rivals equivalences with your products

Competing products

This section contains an overview of the rival products added to your account of Netrivals.

Analytics - Stocks
  • The heart indicates the products that have been selected as favorite. There’s an image of the product and its title next to it. You can also know the price range in the different retailers websites that you are following, the minimum price and the maximum price for each product, or whether there’s any retailer that runs out of stock for a specific product. In the last column, you can also see how many retailers (followed by you) are selling this product at the moment.
  • Besides, you can use the searching tab at the top of the screen to make advanced searches and ease up the process of searching products.
  • At the top right of the screen there’s the button Add products. By hitting this button, you can add new rivals’ products to make new equivalences with yours.

Equivalences

Here in this section you can make equivalences between your products and other brands’ similar products that compete with the product in question.

Analytics - Stocks

In the first column there’s your product, and the next columns indicate the different brands and the products connected to yours (because of the same features, characteristics, etc.).

Analytics - Stocks

If you hover your mouse over an empty competitor column, the option ‘Add product‘ will pop up if there’s not an equivalent yet.By clicking it, you can add another equivalence for the product in question. This new equivalent product needs to be previously added from the Rival Products section. You can search for this product now directly from the window that will open when hitting the ‘Add product’ button.

Analytics - Stocks

Here you just need to look for its title and add it as an equivalence. The tab “Rival equivalences” shows the current equivalences this product is connected to.

My brand vs Rivals

This section is divided between a graph and a product table. The graph can be defined by various parameters, such as AVG minimum price, First positions by brand, and Cheapest retailers. You will see that the data is divided in two colours, black and grey. Black belongs to your own brands, whereas grey colour stands for rival brands.

Analytics - Stocks

Below the graph there’s a table with the rival products. You can find the title of the product and see which stores have the minimum (MIN) and maximum prices (MAX). A very interesting point here is the average price dimension (AVG), which displays the average price of the product considering all sellers involved in the analysis. The Difference (DIFF) column on the right, which is always informed in Rival Brands’ products, indicates the difference between the average price of the competing product regarding the average price of our Brand’s product.

You can also export the data from this table by hitting the button Export.

Keep in mind that the first row in the table will always display your brand’s product, and the rows below that one will always contain the equivalent rival products.

Analytics - Rival Benchmark 1Analytics - Rival Benchmark 2

Thus, the process for establishing equivalences between products would be:

  1. Go to the “Competing products” section and create the new product by filling in the form with the required information.
  2. Afterwards, you have to go to the “Equivalences” section and set the equivalence with your product that best matches this new competing product.
  3. Last, you can watch a comparison between your products and your competitors products in the form of graphs and charts that help you easily visualize the data and the performance of your market’s products.