PPC Campaigns for Ecommerce

How to define and put into action a successful PPC strategy The key questions solved by the expert Álvaro Bautista. Ask me anything Series Álvaro Bautista specialized in Business and Marketing at the Universidad Complutense de Madrid. After that, he took several advanced online marketing and CRO programs at KSchool. He believes that formal training

Why is it not a good idea to depend on a supplier who extracts most of the data from Google Shopping?

For some time now there has been much discussion about which method is more effective in capturing data that is essential to the world of e-commerce. In most cases, online retailers rely on sources such as Google Shopping to know their competitors’ prices, or employ tools that use this same data source to extract this

Google Shopping is failing across Europe

During this day, a lot of problems have been observed with Google’s price comparator, Google Shopping. At Netrivals we have been carrying out different checks, accessing from different countries such as Spain, France, the United Kingdom and Germany and through different browsers. Using transactional keywords, that is, those with the highest competition in the auction,

How to explore trending and new products in the online sporting goods sector

One of the main features of the sporting goods industry is the continued use of elite athletes as a central pillar of campaigns and product presentation, due to the great influence they have on the Web. These presentations, like new official kits or even athletes who develop production lines within the brands, have become mass