PPC Campaigns for Ecommerce

How to define and put into action a successful PPC strategy The key questions solved by the expert Álvaro Bautista. Ask me anything Series Álvaro Bautista specialized in Business and Marketing at the Universidad Complutense de Madrid. After that, he took several advanced online marketing and CRO programs at KSchool. He believes that formal training

Why is it not a good idea to depend on a supplier who extracts most of the data from Google Shopping?

For some time now there has been much discussion about which method is more effective in capturing data that is essential to the world of e-commerce. In most cases, online retailers rely on sources such as Google Shopping to know their competitors’ prices, or employ tools that use this same data source to extract this

Google Shopping is failing across Europe

During this day, a lot of problems have been observed with Google’s price comparator, Google Shopping. At Netrivals we have been carrying out different checks, accessing from different countries such as Spain, France, the United Kingdom and Germany and through different browsers. Using transactional keywords, that is, those with the highest competition in the auction,

How to explore trending and new products in the online sporting goods sector

One of the main features of the sporting goods industry is the continued use of elite athletes as a central pillar of campaigns and product presentation, due to the great influence they have on the Web. These presentations, like new official kits or even athletes who develop production lines within the brands, have become mass

7 Common Mistakes that cost Sport e-Commerce Millions

More than 65% of purchases in European Union countries have involved sports products or clothing, with more than 70% in the 16-24 age range. This data puts online retailers of sports products as the first choice of purchase for the majority of EU Internet users. Even though trends in Internet shopping have increased in recent

How to obtain the maximum return of your ads for your sports online store?

In order to optimize our campaigns we must have clear from the beginning what the KPIs -or Key Performance Indicators are: they are metrics or statistics to define the performance of our campaigns- of our business. While looking at profitability is not the same as analyzing a business model to look at certain types of

How to make the most of the budget you invest in online ads for sporting ads

This guide is adapted to the sports sector. To learn how to launch a complete online advertising strategy for e-commerce visit our White Papers section, there you will find several free resources that will help you achieve success. About the sports industry As we explained in the study on the sports industry, this sector is

These are the keys to success for top Sports Clubs’ e-stores

Beyond sports competitions, nowadays clubs also compete as brands to exploit around the world, thanks to the fan bases. Globalization, Internet access and the dominance of social media have allowed to multiply exponentially the influence and reach of clubs in different parts of the world. Also, as if it were a multi-million dollar transfer, clubs

Is the purchase department of your sports online store struggling with their theoretical margin?

To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we must remember the competitiveness in the sports goods sector, in which you are operating. These analyses will mark your competitive position and give you a better understanding of how your

Offering the best products at the best prices in your sports e-commerce business: overcoming the challenge

If we analyze the sports goods market, an industry that generated more than 70 billion dollars in the US in 2018, we can instantly observe two very marked characteristics: the enormous competitiveness and saturation, with most brands being suppliers and retailers at the same time, and the verticalization of the sector, due to the great