Price Insights on the DJ equipment Industry: UK February 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the DJ industry in the United Kingdom market and includes data about the price change through best-selling products in the following categories: turntables, controllers, headphones and mixers.

The analysis takes into account the actual retail prices in the market for the tracked items across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in GBP (£) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Turntables

Turntables
Numark PT-01 Touring
Brand
Numark
Retailers monitored
7
Further comments on the analysis
One retailer maintained a stable price. Four retailers increased their price by important amounts: two in early February, one in mid-February and one in late February. The sixth retailer decreased its price by an important amount in early February and increased it significantly in late February. The last retailer fluctuated its price on a regular basis with small price changes.
0
+14.23
£64.00 LIST PRICE
MIN PRICE
£78.23 MAX PRICE
Turntables
Pioneer PLX-500 W
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
Six of the seven retailers maintained a fixed price. The final retailer extremely decreased its price from early to mid-February, only to increase it higher than its original price.
-9.04
-9.04
£299.00 MIN PRICE
MAX PRICE
£308.04 LIST PRICE
Turntables
Pioneer PLX-500 K
Brand
Pioneer
Retailers monitored
6
Further comments on the analysis
In this case the retailers established a fixed price unanimously.
-9.04
-9.04
£299.00 MIN PRICE
MAX PRICE
£308.04 LIST PRICE
Turntables
Audio-Technica AT-LP120-USBHC
Brand
Audio-Technica
Retailers monitored
5
Further comments on the analysis
Two retailers conserved their original price. One retailer increased its price twice: by an important amount in early February and a significant amount in late February. The fourth retailer highly increased its price in late February. The last retailer held an unconstant price via small price changes.
-70.00
-30.00
£229.00 MIN PRICE
£269.00 MAX PRICE
£299.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Controllers

Controllers
Native Instruments Traktor Kontrol S4 MKII
Brand
Native
Retailers monitored
7
Further comments on the analysis
Six retailers maintained a stable price. The final retailer executed a serie of minor price changes throughout the beginning of the month, and executed an extreme drop in mid-February.
-59.70
-10.70
£469.00 MIN PRICE
£518.00 MAX PRICE
£528.70 LIST PRICE
Controllers
Pioneer DDJ RR
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
Once again, six of the seven retailers established a fixed price. The last retailer held an inconstant price by implementing small price changes throughout the beginning of the month, and then extremely dropped its price in mid-February.
0
0
£629.00 MIN PRICE
MAX PRICE
LIST PRICE
Controllers
Pioneer DDJ SX2
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
All the retailers apart from one conserved their original price. The last retailer executed two increases in early February, the first one was small the second was extreme. After a few days of stability, the retailer decreased its price by an important amount in mid-February and kept this price thereafter..
0
0
£879.00 MIN PRICE
MAX PRICE
LIST PRICE
Controllers
Native Instruments Traktor Kontrol S2 MKII
Brand
Native
Retailers monitored
6
Further comments on the analysis
Four retailers preserved their initial price. The fifth retailer decreased its price twice during the beginning of the month: the first was small whilst the second was significant. The last retailer executed a high temporary increase during mid-February.
-53.17
-53.17
£299.00 MIN PRICE
MAX PRICE
£352.17 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Headphones

Headphones
Audio-Technica ATH-M20 X
Brand
Audio-Technica
Retailers monitored
8
Further comments on the analysis
All of the retailers maintained a stable price throughout the period of the analysis. No remarkable changes were detected.
-10.19
+0.92
£41.89 MIN PRICE
£52.08 LIST PRICE
£53.00 MAX PRICE
Headphones
Sennheiser HD-280 Pro New Facelift
Brand
Sennheiser
Retailers monitored
8
Further comments on the analysis
Five retailers maintained a stable price. The remaining three retailers decreased their price: two of them did so in an extreme way in early February, whilst the third decreased its price by an important amount in mid-February.
-8.95
+0.01
£83.00 MIN PRICE
£91.95 LIST PRICE
£91.96 MAX PRICE
Headphones
Audio-Technica ATH-M40 X
Brand
Audio-Technica
Retailers monitored
7
Further comments on the analysis
Five retailers established a fixed price. The sixth retailer increased its price temporarily during mid-February. The last retailer fluctuated its price on a regular basis by using small price changes.
-5.00
+11.90
£84.00 MIN PRICE
£89.00 LIST PRICE
£100.90 MAX PRICE
Headphones
Sennheiser HD-25
Brand
Sennheiser
Retailers monitored
7
Further comments on the analysis
Three retailers maintained a stable price. Two retailers executed minor price changes throughout the study. One retailer decreased its price by an important amount on a temporary basis from early to mid-February. The last retailer decreased its price by an important amount in early February and held an unconstant price thereafter by implementing minor price
-1.00
+2.00
£128.00 MIN PRICE
£129.00 LIST PRICE
£131.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Mixers

Mixers
Allen & Heath Xone 43
Brand
Allen & Heath
Retailers monitored
8
Further comments on the analysis
Five retailers established a fixed price. Two retailers executed minor price changes during early February. The last retailer maintained an inconstant price by fluctuating its price with minor price changes.
-111.62
+40.80
£538.00 MIN PRICE
£649.62 LIST PRICE
£690.42 MAX PRICE
Mixers
Numark M6 USB Black
Brand
Numark
Retailers monitored
6
Further comments on the analysis
Four retailers conserved their original price. Two retailers decreased their price by an important amount: one at the beginning of the month whereas the other one did so in mid-February.
-29.23
-6.23
£157.00 MIN PRICE
£180.00 MAX PRICE
£186.23 LIST PRICE
Mixers
Allen & Heath Xone:92
Brand
Allen & Heath
Retailers monitored
6
Further comments on the analysis
Three retailers maintained a stable price. One retailer decreased its price by a small amount in mid-February. The fifth retailer implemented several minor price changes. The same occurred for the last retailer, except that he decreased its price by a small amount in mid-February and persuaded this price once and for all.
-198.44
+38.50
£1009.00 MIN PRICE
£1207.44 LIST PRICE
£1245.94 MAX PRICE
Mixers
Pioneer DJM 900 NXS2
Brand
Pioneer
Retailers monitored
6
Further comments on the analysis
In this case, all of the retailers maintained a constant price.
0
0
£1959.00 MIN PRICE
MAX PRICE
LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 10% below the list price. The turntables category shows that the items are 8% lower than the list prices, controllers are also 8% cheaper. Furthermore, we can detect that headphones and mixers are both being sold 12% below the list price.