Price Insights in Guitars and Basses: Germany, May 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on guitars, basses and amplifiers in the German market and includes data about the price change through best-selling products in the following categories: acoustic bass,classic guitars, electric guitars and steel string guitars.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Acoustic Basses

Acoustic Basses
Ibanez – AEB8EBK Akustik Bass
Brand
Ibanez
Retailers monitored
7
Further comments on the analysis
All retailers established a constant price during the analysis. No price differences spotted during the analysis.
-1.00
+123.00
€305.00 MIN PRICE
€306.00 LIST PRICE
€429.00 MAX PRICE
Acoustic Basses
Ibanez – PCBE12MH-OPN
Brand
Ibanez
Retailers monitored
7
Further comments on the analysis
Six retailers maintained a constant price. The last retailer fluctuated its price using minor changes from mid may onwards.
-90.00
-10.00
€149.00 MIN PRICE
€229.00 MAX PRICE
€239.00 LIST PRICE
Acoustic Basses
Fender – CB-60SCE A-Bass Black
Brand
Fender
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price during the analysis. The platform did not detect any major price changes during the analysis.
-45.00
-21.00
€260.00 MIN PRICE
€284.00 MAX PRICE
€305.00 LIST PRICE
Acoustic Basses
Fender – CB-60SCE A-Bass Natural
Brand
Fender
Retailers monitored
5
Further comments on the analysis
Three retailers maintained a constant price during the analysis. The last two retailers decreased their prices once at mid May.
-9.00
+15.00
€251.00 MIN PRICE
€260.00 LIST PRICE
€275.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Classic Guitars

Classic Guitars
Höfner – HC504-4/4
Brand
Höfner
Retailers monitored
7
Further comments on the analysis
Six retailers established a constant price. One retailer decreased its price by a minor amount at the beginning of the month.
-34.00
0
€195.00 MIN PRICE
€229.00 LIST PRICE
MAX PRICE
Classic Guitars
Fender – ESC105 Educational 4/4 NT
Brand
Fender
Retailers monitored
7
Further comments on the analysis
Two retailers maintained a stable price during the analysis. Three retailers kept decreasing the price over the period. The last retailer decreased its price twice but brought it back up to the initial price.
-27.00
-21.00
€93.00 MIN PRICE
€99.00 MAX PRICE
€120.00 LIST PRICE
Classic Guitars
Fender – ESC80 Educational 3/4
Brand
Fender
Retailers monitored
6
Further comments on the analysis
Two retailers maintained a stable price during the analysis. The last four retailers decreased their prices.
-23.00
-4.00
€87.00 MIN PRICE
€106.00 MAX PRICE
€110.00 LIST PRICE
Classic Guitars
Yamaha – CX40 II
Brand
Yamaha
Retailers monitored
5
Further comments on the analysis
During the analysis all retailers preserved their initial price. No major price changes were spotted during the analysis.
-17.00
-12.00
€132.00 MIN PRICE
€137.00 MAX PRICE
€149.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Electric Guitars

Electric Guitars
Fender – Jimi Hendrix Strat OWH
Brand
Fender
Retailers monitored
8
Further comments on the analysis
Five retailers established a fixed price. The last three retailers decreased their prices at mid May.
-137.00
-40.00
€772.00 MIN PRICE
€869.00 MAX PRICE
€909.00 LIST PRICE
Electric Guitars
Fender – Jimi Hendrix Monterey Strat
Brand
Fender
Retailers monitored
6
Further comments on the analysis
During the analysis four retailers maintained a constant price. The remaining two retailers decreased their prices once, one at the beginning of May and the other one at the end of May.
-69.00
-40.00
€890.00 MIN PRICE
€919.00 MAX PRICE
€959.00 LIST PRICE
Electric Guitars
Gibson – Les Paul Custom Ebony GH
Brand
Gibson
Retailers monitored
4
Further comments on the analysis
Three retailers maintained a constant price. The last retailer decreased its price highly at the beginning of the month.
-100.00
0
€3399.00 MIN PRICE
€3499.00 LIST PRICE
MAX PRICE
Electric Guitars
Fender – Standard Strat MN AWT
Brand
Fender
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price. The last retailer decreased its price mid May by a minor amount.
-8.00
+10.00
€537.00 MIN PRICE
€545.00 LIST PRICE
€555.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Steel String Guitar

Steel String Guitar
Epiphone – EJ-200SCE BK
Brand
Epiphone
Retailers monitored
8
Further comments on the analysis
Four retailers established a stable price. An other three retailers decreased their prices by using high amounts in mid May. The last retailer fluctuated its price throughout the whole month using minor amounts.
-110.00
-20.00
€339.00 MIN PRICE
€429.00 MAX PRICE
€449.00 LIST PRICE
Steel String Guitar
Taylor – 314ce
Brand
Taylor
Retailers monitored
7
Further comments on the analysis
All the retailers established a stable price during the analysis. The platform did not spot any remarkable changes in price during the analysis.
0
0
€2099.00 MIN PRICE
MAX PRICE
LIST PRICE
Steel String Guitar
Epiphone – EJ-200SCE NT
Brand
Epiphone
Retailers monitored
7
Further comments on the analysis
Three retailers preserved their initial price. The last four retailers decreased their prices by a small amount during mid May.
-108.00
-19.00
€340.00 MIN PRICE
€429.00 MAX PRICE
€448.00 LIST PRICE
Steel String Guitar
Fender – Squier SA-105CE BK
Brand
Fender
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price. The last retailer decreased its price by a minor amount.
-18.00
-15.00
€107.00 MIN PRICE
€110.00 MAX PRICE
€125.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 12% below the list price. In the category of acoustic basses, it can be observed that in the 4 products analyzed prices in the market are 13% below the list price, and in classic guitars that percentage goes up to 16% below. In the category electric guitars retailers sell products for 5% below the list price, on the other hand steel string guitars are sold 12% below list the price.