Price Insights on Dog Food Products: Spain March 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the Dog Food industry in the Spanish market and includes data about the price changes through best-selling products in the following categories: Natural dry dog food, Natural wet dog food, Puppy dry food and Veterinary Diet.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Natural Dry Dog Food

Natural Dry Dog Food
Acana Cobb Chicken Greens (11,4 Kg)
Brand
Acana
Retailers monitored
7
Further comments on the analysis
Only three retailers maintained a constant price during the analysis period for this product. One retailer raised its price at the beginning of the analysis and maintained that price level until the end. Another retailer dropped its price during the last week of the analysis and maintained it also until the end. The remaining retailers were executing price changes irregularly.
-23.55
-5.96
€47.49 MIN PRICE
€53.99 MAX PRICE
€59.95 LIST PRICE
Natural Dry Dog Food
Acana Light & Fit (11,4 Kg)
Brand
Acana
Retailers monitored
6
Further comments on the analysis
Three retailers maintained a stable price for this product during the analysis period while the rest were executing price changes. The first retailer raised its price at the beginning of the analysis and maintained that price level until the end. The second retailer dropped its price during the last week while the third retailer dropped its price at the middle of it and maintained it also until the end.
-8.56
-6.96
€51.39 MIN PRICE
€52.99 MAX PRICE
€59.95 LIST PRICE
Natural Dry Dog Food
Taste of the Wild Pacific Stream Canine Fórmula con Salmón Ahumado (13 KG)
Brand
Taste of the Wild
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price during the analysis period except one that during the last days raised its price dramatically reaching the highest price level in the market.
-9.96
+6.65
€49.99 MIN PRICE
€59.95 LIST PRICE
€66.60 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Natural Wet Dog Food

Natural Wet Dog Food
Mhims Fish & Red Fruits 375g
Brand
Mhims
Retailers monitored
5
Further comments on the analysis
Only two retailers selling this product maintained the same price during the whole analysis. In more detail one retailer dropped its price at the middle of the analysis and maintained that price until the end. The second retailer dropped its price at the beginning of the analysis reaching the lowest price level in the market while the last retailer dropped its price the last days of the analysis reaching the lowest price level in the market as well.
-0.95
-0.87
€2.30 MIN PRICE
€2.38 MAX PRICE
€3.25 LIST PRICE
Natural Wet Dog Food
Trainer Personal Adult Medium& Maxi Sensintestinal (12,5 KG)
Brand
Trainer Personal
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a constant price during the analysis except one that dropped its price during the last week gradually reaching almost the lowest price level in the market.
-16.13
-11.91
€43.77 MIN PRICE
€47.99 MAX PRICE
€59.90 LIST PRICE
Natural Wet Dog Food
Royal Canin Renal 410gr Húmedo (1 Unidad.)
Brand
Royal Canin
Retailers monitored
4
Further comments on the Analysis
All the retailers selling this product maintained a constant price during the analysis period except one that raised its price during the last week by a short period while reaching the highest price level in the market.
-0.55
-0.15
€2.59 MIN PRICE
€2.99 MAX PRICE
€3.14 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Puppy Dry Food

Puppy Dry Food
Royal Canin Pienso Mini Junior (8 KG)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period.
-35.46
-31.96
€24.49 MIN PRICE
€27.99 MAX PRICE
€59.95 LIST PRICE
Puppy Dry Food
Acana Puppy And Junior (17 Kg)
Brand
Acana
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a constant price during the analysis period except one that at the middle dropped its price dramatically reaching the lowest price in the market and maintained that level until the end.
-17.66
-12.66
€64.99 MIN PRICE
€69.99 MAX PRICE
€82.65 LIST PRICE
Puppy Dry Food
Dog Chow Puppy with Lamb Puppy with Lamb (14 KG)
Brand
Dog Chow
Retailers monitored
5
Further comments on the analysis
For this product all the retailers maintained a constant price throughout the analysis except one that dropped its price during the last days.
-35.46
-31.96
€24.49 MIN PRICE
€27.99 MAX PRICE
€59.95 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Veterinary Diet

Veterinary Diet
Hill’s Prescription Diet z / d ultra allergy-free can (370 GR)
Brand
Hill’s
Retailers monitored
7
Further comments on the analysis
Only two retailers maintained a constant price during the analysis period for this product. The remaining retailers were executing price changes regularly without following a specific price strategy throughout the whole analysis.
-0.99
-0.51
€2.61 MIN PRICE
€3.09 MAX PRICE
€3.60 LIST PRICE
Veterinary Diet
12x Royal Canin Wet Food Hypoallergenic Canine (12x 200 GR)
Brand
Royal Canin
Retailers monitored
6
Further comments on the analysis
All the retailers maintained a constant price during the whole period except one that was executing price changes irregularly throughout the analysis.
-6.26
+4.44
€17.14 MIN PRICE
€23.40 LIST PRICE
€27.84 MAX PRICE
Veterinary Diet
Royal Canin Hepatic Canine (420 GR)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price during the analysis period except one, which executed many price changes during the last days in a disorganised way.
-1.19
+0.44
€2.36 MIN PRICE
€3.55 LIST PRICE
€3.99 MAX PRICE
Veterinary Diet
Royal Canin Gastro Intestinal Low Fat Canine (410×12 GR)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price during the analysis period except one, which raised its price at the middle of the analysis and maintained it until the end.
-0.35
+4.65
€30.20 MIN PRICE
€30.55 LIST PRICE
€35.20 MAX PRICE
Veterinary Diet
Royal Canin diet for wet gastrointestinal dogs (Grs: 400, units: 12)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
All the retailers selling this product maintained a stable price during the analysis period.
-14.81
-7.61
€28.99 MIN PRICE
€36.19 MAX PRICE
€43.80 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

The majority of cases portrayed retail prices to be much cheaper than the list Price, in fact by 34% overall. In the the Natural Dry Dog Food product prices go down to 36%. In the next category, Puppy Dry Food are again 56% below the list price. Lastly, the analysed Natural Wet Dog Food and Veterinary Diet products offered by retailers are both 24% below the list price.