Price Insights on Dog Food Products: US March 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the dogfood industry in the United States market and includes data about the price change through best-selling products in the following categories: dry food, veterinary diets, biscuits and eco-products.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in USD ($) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Dry Food

Boots
Royal Canin Giant Adult Dog Food 35 Lb. Bag
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
Three retailers maintained a stable price. One retailer included many price changes: a temporary increase in early March, followed by a minor increase and small decrease in early March, then an other minor increase and important decrease were executed in mid-March. The last retailer highly increased its price in early March which was followed by two small decraseses.
-12.30
-3.00
$56.69 MIN PRICE
$65.99 MAX PRICE
$68.99 LIST PRICE
Dry Food
Royal Canin giant puppy dry dog food by royal canin (30-lb bag)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
Two retailers established a fixed price. Two retailers importantly increased their price on a temporary base: one in early March whilst the other did so throughout mid-March. The last retailer decreased its price in early March.
-11.70
-2.66
$60.29 MIN PRICE
$69.33 MAX PRICE
$71.99 LIST PRICE
Dry Food
Royal Canin Mini Adult (14 lb)
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
All of the retailers opted for a stable pricing strategy. No price changes were detected throughout the analysis of this product.
-9.80
-5.00
$34.19 MIN PRICE
$38.99 MAX PRICE
$43.99 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Veterinary Diets

Veterinary Diets
Royal Canin Veterinary Diet Calm Formula Dry Dog Food 8.8lb Bag
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
Retailers unanimously maintained a stable price. No price changes were detected throughout the analysis of this product.
-5.20
+7.80
$46.79 MIN PRICE
$51.99 LIST PRICE
$57.99 MAX PRICE
Veterinary Diets
Royal Canin Veterinary Diet Canine Urinary So Dry Dog Food 6.6lb Bag
Brand
Royal Canin
Retailers monitored
5
Further comments on the analysis
Once again, all the retailers conserved their original price. No price changes were detected throughout the analysis of this product.
-4.29
+2.46
$24.29 MIN PRICE
$28.58 LIST PRICE
$31.04 MAX PRICE
Veterinary Diets
Purina Pro Plan Veterinary Diets Ha Hydrolyzed Canine Formula Dog Food 6lb Bag
Brand
Purina Pro Plan Veterinary Diets
Retailers monitored
4
Further comments on the analysis
Three retailers maintained a stable price. On the other hand, the fourth retailer used extreme price changes throughout the whole month, creating a highly unstable price.
-0.50
+13.22
$29.49 MIN PRICE
$29.99 LIST PRICE
$43.21 MAX PRICE
Veterinary Diets
Purina Pro Plan Veterinary Diets EN Gastroenteric Canine Formula Dog Food 6 Lb. Bag
Brand
Purina Pro Plan Veterinary Diets
Retailers monitored
5
Further comments on the analysis
Here three retailers established a stable pricing strategy. The last retailer included an important yet temporary decrease in early March, followed by two decreases and finally the retailer highly increased its price on a temporary basis at the end of the month.
0
+13.41
$25.99 MIN PRICE
LIST PRICE
$39.40 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Biscuits

Biscuits
Eukanuba Small Breed Puppy Dry Dog Food 15lb bag
Brand
Eukanuba
Retailers monitored
5
Further comments on the analysis
In this case, all five retailers maintained a constant price. No price changes were detected throughout the analysis of this product.
-6.48
-1.50
$23.51 MIN PRICE
$28.49 MAX PRICE
$29.99 LIST PRICE
Biscuits
Eukanuba Senior Chicken Recipe Dry Dog Food 30lb bag
Brand
Eukanuba
Retailers monitored
5
Further comments on the analysis
Four retailers opted for a stable pricing strategy. The fifth retailer decrased its price importantly throughout mid-March.
-5.67
+11.15
$39.32 MIN PRICE
$44.99 LIST PRICE
$56.14 MAX PRICE
Biscuits
Kong Stuff’N Liver Snacks 11oz
Brand
Kong
Retailers monitored
5
Further comments on the analysis
Four of the five retailers maintained a stable price. The fifth retailer fluctuated its price on a regular price by using minor price changes throughout the study.
-3.67
+0.91
$4.39 MIN PRICE
$8.08 LIST PRICE
$8.99 MAX PRICE
Biscuits
Kong Stuff’N Puppy Snacks 11oz
Brand
Kong
Retailers monitored
5
Further comments on the analysis
Four retailers established a stable price. The final retailer executed two important temporary increases, in early March and in late March. Moreover, in-between price changes the retailer was including minor price changes creating an unstable price.
-2.12
+3.44
$3.69 MIN PRICE
$5.61 LIST PRICE
$9.25 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Eco-Products

Eco-Products
Orijen Freeze Dried Ranch Raised Lamb Treats 1.5oz
Brand
Orijen
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price. No price changes were detected throughout the analysis of this product.
-1.24
+1.57
$7.18 MIN PRICE
$8.42 LIST PRICE
$9.99 MAX PRICE
Eco-Products
Orijen Freeze Dried Regional Red Dog Treats 1.5oz
Brand
Orijen
Retailers monitored
5
Further comments on the analysis
Once again, the retailers unanimously established a fixed pricing strategy.
-1.24
+1.57
$7.18 MIN PRICE
$8.42 LIST PRICE
$9.99 MAX PRICE
Eco-Products
Orijen Freeze Dried Free Run Duck Dog Treats 1.5oz
Brand
Orijen
Retailers monitored
4
Further comments on the analysis
Three of the four retailers maintained a constant price. The last retailer decreased its price by an important amount at the end of March.
-1.24
+1.57
$7.18 MIN PRICE
$8.42 LIST PRICE
$9.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 14 products, it can be seen that retailers’ prices are 18% below the list price. In the category of dry food, it can be observed that in the 3 products analyzed prices in the market are 19% below the list price, and in veterinary diets that percentage goes up to 11%.On the other hand, in biscuits prices offered by retailers are 30% below the list price, and in eco-products that number goes up to 15%.