Price Insights on Headphones: Germany January 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the headphones industry in the German market and includes data about the price change through best-selling products in the following categories: DJ headphones, plug-in headphones, wireless earphones and wireless headphones.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in Euros (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

DJ Headphoness

DJ Headphones
HDJ-2000MK2-S Headphones -silver
Brand
Pioneer
Retailers monitored
8
Further comments on the analysis
For this product during the period of the analysis all the retailers had a constant price, except one that in the middle of the analysis raised its price dramatically reaching the highest price level in the market.
-23.78
0
€315.22 MIN PRICE
€339.00 LIST PRICE
MAX PRICE
DJ Headphones
HDJ-1500-N Headphones -Gold
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
All the retailers for this product maintained a constant price during the period of the analysis except one that executed a dramatically price change. In more detail, the retailer dropped its price in the beginning of the analysis reaching the lowest price level in the market which maintained until the end.
-15.99
+24.01
€159.00 MIN PRICE
€174.99 LIST PRICE
€199.00 MAX PRICE
DJ Headphones
HDJ500 K Headphones -Black
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
All the retailers had a constant price for this product except one that in the beginning of the analysis dropped its price by a small amount and just for a short period, returning after to its initial price level.
-15.99
-0.99
€69.00 MIN PRICE
€84.00 MAX PRICE
€84.99 LIST PRICE
DJ Headphones
Y50BT Headphones -Silver
Brand
AKG
Retailers monitored
4
Further comments on the analysis
Two retailers maintained their prices constant for this product while the rest two were executing price changes regularly throughout the whole period of the analysis without following a specific price analysis.
-41.00
+3.00
€99.99 MIN PRICE
€140.99 LIST PRICE
€143.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Plug- In Headphones

Plug- In Headphones
SHL3160BK/00 Headphones -Black
Brand
Philips
Retailers Monitored
6
Further comments on the analysis
All the retailers for this product had a fixed price during the analysis period except one retailer that dropped its price during the last days of the analysis and maintained that price level until the end.
-16.00
-14.00
€17.99 MIN PRICE
€19.99 MAX PRICE
€33.99 LIST PRICE
Plug- In Headphones
HED1105-N Headphones -Blue
Brand
Thomson
Retailers Monitored
5
Further comments on the analysis
Two retailers had their prices fixed throughout the whole period of the analysis while the rest two were executing price changes regularly. The first retailer raised its price the first week of the analysis and maintained that price level for one week, when it decided to dropped its price again in a lower price level than the initial. As for the second retailer, it raised its price dramatically the first week and dropped it again in the middle of the analysis, reaching the lowest price level in the market.
-1.03
+3.00
€14.96 MIN PRICE
€15.99 LIST PRICE
€18.99 MAX PRICE
Plug- In Headphones
High Performance In-Ear Headset In-Ear Headset- Black/Blue
Brand
Roccat
Retailers monitored
5
Further comments on the analysis
All the retailers had a constant price for this product, except one that in the beginning of the analysis raised its price by a small amount reaching a higher price level, which maintained until the end..
-8.00
+9.00
€12.99 MIN PRICE
€20.99 LIST PRICE
€29.99 MAX PRICE
Plug- In Headphones
MMTN2ZM/A Headphones -White
Brand
Apple
Retailers monitored
5
Further comments on the analysis
All the retailers had a constant price for this product during the whole period of the analysis. Any price changes were executed.
-6.20
+7.83
€28.80 MIN PRICE
€35.00 LIST PRICE
€42.83 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Wireless Earphones

Wireless Earphones
AirPods True Wireless Smart Earphones- White
Brand
Apple
Retailers monitored
8
Further comments on the analysis
For this product only five retailers maintained a constant price during the period of the analysis. All the rest were executing price changes. In more detail, the first retailer raised its price the first week and maintained that price level until the end. The second retailer just dropped its price by a small amount in the middle of the analysis while the third retailer was executing price changes regularly throughout the whole analysis.
-39.01
0
€139.99 MIN PRICE
€179.00 LIST PRICE
MAX PRICE
Wireless Earphones
Beats X earphones
Brand
Beats
Retailers monitored
6
Further comments on the analysis
All the retailers had a constant price for this product during the analysis period except two that were executing price changes. In more detail, both retailers seem to follow the same price strategy for this product as the price changes were executing were quite similar.
-44.95
-29.96
€105.00 MIN PRICE
€119.99 MAX PRICE
€149.95 LIST PRICE
Wireless Earphones
SoundSport® wireless earphones- Black
Brand
Bose
Retailers monitored
6
Further comments on the Analysis
Only three retailers were executing price changes for this product during the period of the analysis. The first retailer raised its price in the beginning of the analysis and dropped it again at the end of it. The second retailer just dropped its price the first week by a small amount while the third retailer was executing price changes regularly throughout the whole period of the analysis.
-12.09
+35.96
€131.90 MIN PRICE
€143.99 LIST PRICE
€179.95 MAX PRICE
Wireless Earphones
T110BT earphones -black
Brand
JBL
Retailers monitored
4
Further comments on the analysis
Two retailers were executing price changes for this product while the rest two had a constant price during the whole period. In more detail, the first retailer was raising gradually its price until the last week of the analysis when decided to drop its price and reach the lowest price level in the market, which maintained until the end. As for the second retailer he raised and dropped its price twice during the analysis reaching also the lowest price level.
-3.00
0
€36.99 MIN PRICE
€39.99 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Wireless Headphones

Wireless Headphones
Studio Wireless Headphones Titan
Brand
Beats
Retailers monitored
5
Further comments on the analysis
All the retailers had a constant price for this product except one that in the middle of the analysis raised its price by a small amount and for just a short period returning to its initial price level at the end.
-115.00
+55.35
€234.95 MIN PRICE
€349.95 LIST PRICE
€405.30 MAX PRICE
Wireless Headphones
MDR-ZX770BNB wireless headphones – Black
Brand
Sony
Retailers monitored
6
Further comments on the analysis
For this product four retailers had a constant price while the rest were executing price changes regularly. The first retailer raised its price in the beginning of the analysis by a small amount and raised it once again in the middle of it and as for the second retailer; it just raised its price in the beginning of the analysis.
+1.90
+50.95
€99.00 LIST PRICE
€100.90 MIN PRICE
€149.95 MAX PRICE
Wireless Headphones
Studio Wireless headphones Mat black
Brand
Beats
Retailers monitored
5
Further comments on the analysis
All the retailers had a constant price for this product except one that was executing price changes regularly without following a specific price strategy throughout the whole analysis period.
-115.00
55.35
€234.95 MIN PRICE
€349.95 LIST PRICE
€405.30 MAX PRICE
Wireless Headphones
WH 1000 XM2 wireless headphones -Gold
Brand
Sony
Retailers monitored
5
Further comments on the Analysis
All the retailers for this product had a constant price during the whole period of the analysis except one that in the middle of it dropped its price by a small amount and just for a short period, returning after to its initial price level.
-59.01
+37.90
€289.99 MIN PRICE
€349.00 LIST PRICE
€386.90 MAX PRICE
Snowboard
Adidas eyewear Backland
Brand
Adidas
Retailers monitored
4
Further comments on the Analysis
For this product two retailers maintained a constant price during the whole period of the analysis while the rest two were executing price changes regularly throughout the whole analysis period.
-27.74
+0.26
€81.95 MIN PRICE
€109.69 LIST PRICE
€109.95 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

The retail prices from the competitors have proven themselves to be much cheaper than the list prices, by 19% overall of 16 tested products. The plug-in headphones category shows items being 27% below the list prices and similar for the wireless headphones by 21%. The DJ headphones category shows that prices are 15% below list price, as well as in the wireless earphone category products are sold 14% below list price.