Price Insights on Loudspeakers: Spain, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on Loudspeakers in the Spanish market and includes data about the price change through best-selling products in the following categories: passive stage monitors, passive full- range loudspeakers, column systems and active full- range loudspeakers.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Active Full- Range Loudspeakers

Active Full- Range Loudspeakers
JBL – Eon 610
Brand
JBL
Retailers monitored
6
Further comments on the analysis
During the analysis three retailers maintained a constant price. An other retailer decreased its price at the beginning of the month. The last two retailers preserved stable priced until mid month, where prices started to fluctuate.
-6.00
+50.00
€333.00 MIN PRICE
€339.00 LIST PRICE
€389.00 MAX PRICE
Active Full- Range Loudspeakers
JBL – Eon 612
Brand
JBL
Retailers monitored
6
Further comments on the analysis
Two retailers maintained a fixed price. Another three retailers decreased their prices in mid July. The last retailer preserved the initial price until mid July and fluctuated the price after.
-5.00
+63.83
€344.00 MIN PRICE
€349.00 LIST PRICE
€412.83 MAX PRICE
Active Full- Range Loudspeakers
JBL – Eon 615
Brand
JBL
Retailers monitored
6
Further comments on the analysis
Five retailers maintained the initial price during the analysis. The sixth retailer decreased its price at the end of July by using a minor amount.
-31.86
-10.00
€377.14 MIN PRICE
€399.00 MAX PRICE
€409.00 LIST PRICE
Active Full- Range Loudspeakers
Bose – F1 Model 812
Brand
Bose
Retailers monitored
4
Further comments on the analysis
All four retailers preserved their initial price during the analysis. No price changes were registered by the platform.
-93.03
-20.00
€905.97 MIN PRICE
€979.00 MAX PRICE
€999.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Column Systems

Column Systems
JBL – Eon One
Brand
JBL
Retailers monitored
6
Further comments on the analysis
One retailer established a constant price. Three retailers decreased their prices twice, at the beginning and at the end of the month. The last two retailers decreased their prices once at the end of July.
-29.00
+22.00
€748.00 MIN PRICE
€777.00 LIST PRICE
€799.00 MAX PRICE
Column Systems
LD Systems – Maui 5 Go
Brand
LD Systems
Retailers monitored
6
Further comments on the analysis
During the analysis two retailers maintained a constant price. An other retailer fluctuated its prices using small amounts. Two retailers decreased their prices using major amounts, only one retailer increased the price again. The last retailer increased its price in mid July.
-120.00
-50.00
€679.00 MIN PRICE
€749.00 MAX PRICE
€799.00 LIST PRICE
Column Systems
LD Systems – Maui 11 G2
Brand
LD Systems
Retailers monitored
6
Further comments on the analysis
Two retailers preserved their initial price. An other three retailers decreased their prices in mid July, only one retailer increased the price after a short period. The last retailer fluctuated its price using minor price changes.
-124.00
-20.00
€625.00 MIN PRICE
€729.00 MAX PRICE
€749.00 LIST PRICE
Column Systems
LD Systems – Maui 28 G2
Brand
LD Systems
Retailers monitored
6
Further comments on the analysis
During the analysis four retailers maintained a constant price. An other two retailers decreased their prices, only one retailer increased its price higher than the initial price.
-250.00
-150.00
€899.00 MIN PRICE
€999.00 MAX PRICE
€1149.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Passive Full- Range Loudspeakers

Passive Full- Range Loudspeakers
HK Audio – Premium PR:O 12
Brand
HK Audio
Retailers monitored
7
Further comments on the analysis
Six retailers established a fixed price during the analysis. The last retailer increased its price at mid July but decreased its back to the initial price.
0
+10.00
€339.00 MIN PRICE
LIST PRICE
€349.00 MAX PRICE
Passive Full- Range Loudspeakers
HK Audio – Premium PR:O 15X
Brand
HK Audio
Retailers monitored
6
Further comments on the analysis
All retailers maintained a constant price during the analysis. The platform did not register any price changes throughout the tracking period.
-101.00
0
€298.00 MIN PRICE
€399.00 LIST PRICE
MAX PRICE
Passive Full- Range Loudspeakers
LD Systems – SAT 62 G2 Pair
Brand
LD Systems
Retailers monitored
5
Further comments on the analysis
Three the retailers established a constant price. An other retailer increased its price at the end o the month. The last retailer fluctuated its price using small and high amounts.
-21.00
-20.00
€198.00 MIN PRICE
€199.00 MAX PRICE
€219.00 LIST PRICE
Passive Full- Range Loudspeakers
HK Audio – Premium PR:O 15
Brand
HK Audio
Retailers monitored
4
Further comments on the analysis
During the analysis all of the retailers maintained a constant price. The tracking platform did not spot any price differences among retailers analyzed.
0
+10.00
€389.00 MIN PRICE
LIST PRICE
€399.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Passive Stage Monitors

Passive Stage Monitors
LD Systems – Stinger 8 G3
Brand
LD Systems
Retailers monitored
6
Further comments on the analysis
Five retailers preserved the initial price. The sixth retailer fluctuated its price using small and high amounts.
-21.00
-20.00
€258.00 MIN PRICE
€259.00 MAX PRICE
€279.00 LIST PRICE
Passive Stage Monitors
HK Audio – Premium PR:O 08
Brand
HK Audio
Retailers monitored
6
Further comments on the analysis
Five retailers maintained constant price. The last retailer decreased its price at mid July.
-91.00
+6.00
€218.00 MIN PRICE
€309.00 LIST PRICE
€315.00 MAX PRICE
Passive Stage Monitors
HK Audio – Premium PR:O 12M
Brand
HK Audio
Retailers monitored
6
Further comments on the analysis
Five retailers established a constant price during the analysis. The last retailer increased its price at mid July but decreased it back to the initial amount after a short period.
0
+10.00
€319.00 MIN PRICE
LIST PRICE
€329.00 MAX PRICE
Passive Stage Monitors
HK Audio – Premium PR:O 10X
Brand
HK Audio
Retailers monitored
5
Further comments on the analysis
Four retailers preserved their initial price. The fifth retailer increased its price by a minor amount at mid July.
-14.00
0
€329.00 MIN PRICE
€343.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 9% below the list price. In the category of passive stage monitors, it can be observed that in the 4 products analyzed prices in the market are 10% below the list price, similar to passive full- range loudspeakers with 9% below. In the category column systems retailers sell products for 14% below the list price, active full- range loudspeakers on the other hand are 3% cheaper than the list price.