Price Insights on Loudspeakers: UK, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on loudspeakers in the United Kingdom market and includes data about the price change through best-selling products in the following categories: active full- range loudspeakers, passive stage monitors, passive full- range loudspeakers, and column systems.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in GBP (£) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Active Full- Range Loudspeakers

Active Full- Range Loudspeakers
Electro Voice – ZLX 15P
Brand
Electro Voice
Retailers monitored
6
Further comments on the analysis
During the analysis three retailers maintained a constant price. An other retailer slightly increased its price at the beginning of July. The last two retailers fluctuated their prices using minor amounts.
-57.00
+19.00
£383.00 MIN PRICE
£440.00 LIST PRICE
£459.00 MAX PRICE
Active Full- Range Loudspeakers
Electro Voice – ZLX 12P
Brand
Electro Voice
Retailers monitored
7
Further comments on the analysis
Five retailers maintained a fixed price. An other retailer decreased its price at the end of July. The last retailer fluctuated its price by using minor price changes.
+80.46
+111.00
£249.00 LIST PRICE
£329.46 MIN PRICE
£360.00 MAX PRICE
Active Full- Range Loudspeakers
Alto – TS 308
Brand
Alto
Retailers monitored
6
Further comments on the analysis
Two retailers maintained constant price during the analysis. An other three retailers fluctuated their prices using minor price changes. The sixth retailer decreased its price at mid July by using a minor amount.
-5.00
0
£234.00 MIN PRICE
£239.00 LIST PRICE
MAX PRICE
Active Full- Range Loudspeakers
Bose – F1 Model 812
Brand
Bose
Retailers monitored
5
Further comments on the analysis
Two retailers preserved their initial price. One retailer slightly increased its price at mid July. The remaining retailers fluctuated their prices using minor amounts.
-130.00
0
£869.00 MIN PRICE
£999.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Column Systems

Column Systems
LD Systems – Maui 28 G2
Brand
LD Systems
Retailers monitored
8
Further comments on the analysis
Five retailers established a constant price. The sixth retailer fluctuate its price. An other retailer decreased its price using a significant amount. The last retailer executed a decrease in price at the beginning of the month. At the end of the month the price increased back to the initial amount.
0
+140.00
£749.00 MIN PRICE
LIST PRICE
£889.00 MAX PRICE
Column Systems
LD Systems – Maui 5 Go
Brand
LD Systems
Retailers monitored
7
Further comments on the analysis
During the analysis six retailers maintained a constant price. The seventh retailer fluctuated its price using amounts higher than the initial price.
-222.00
-220.00
£649.00 MIN PRICE
£427.00 MAX PRICE
£429.00 LIST PRICE
Column Systems
LD Systems – Maui 11 G2
Brand
LD Systems
Retailers monitored
6
Further comments on the analysis
Four retailers preserved their initial price. The fifth retailer executed a strong price fluctuation. The last retailer decreased its price at the end of July.
-4.00
+8.00
£595.00 MIN PRICE
£599.00 LIST PRICE
£607.00 MAX PRICE
Column Systems
Bose – L1 Compact
Brand
Bose
Retailers monitored
5
Further comments on the analysis
During the analysis one retailer maintained a constant price. Three retailers decreased their prices at the end of the month. The last retailer increased its price for a short period in mid July.
-89.00
+50.00
£760.00 MIN PRICE
£849.00 LIST PRICE
£899.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Passive Full- Range Loudspeakers

Passive Full- Range Loudspeakers
HK Audio – Premium PR:O 12
Brand
HK Audio
Retailers monitored
7
Further comments on the analysis
Three retailers established a fixed price. The remaining retailers fluctuated their pries using minor price changes.
-18.72
0
£280.28 MIN PRICE
£299.00 LIST PRICE
MAX PRICE
Passive Full- Range Loudspeakers
JBL – JRX 212
Brand
JBL
Retailers monitored
7
Further comments on the analysis
Four retailers maintained a constant price during the analysis. An other two retailers fluctuated its price using minor amounts. The last retailer increased its price at mid July using a small amount.
-108.03
-71.36
£141.96 MIN PRICE
£178.63 MAX PRICE
£249.99 LIST PRICE
Passive Full- Range Loudspeakers
Electro Voice – ELX 112
Brand
Electro Voice
Retailers monitored
6
Further comments on the analysis
Three retailers established a constant price. The last three retailers fluctuated their prices, one by using high amounts and the other two by using minor changes.
-31.00
0
£238.00 MIN PRICE
£269.00 LIST PRICE
MAX PRICE
Passive Full- Range Loudspeakers
Electro Voice – ZLX 12
Brand
Electro Voice
Retailers monitored
4
Further comments on the analysis
During the analysis two retailers preserved their initial price. The last two retailers fluctuated their prices.
-21.00
0
£228.00 MIN PRICE
£249.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Passive Stage Monitors

Passive Stage Monitors
HK Audio – Premium PR:O 15X
Brand
HK Audio
Retailers monitored
5
Further comments on the analysis
Three retailers preserved the initial price. The last three retailers fluctuated their prices using minor price changes, only one retailer significantly increased the price at the end of the month.
-60.96
0
£258.04 MIN PRICE
£319.00 LIST PRICE
MAX PRICE
Passive Stage Monitors
HK Audio – Premium PR:O 08
Brand
HK Audio
Retailers monitored
6
Further comments on the analysis
Three retailers maintained constant price. An other retailer decreased its price highly. The last two retailers fluctuated their prices once using significant amounts.
-66.43
+15.00
£193.57 MIN PRICE
£260.00 LIST PRICE
£275.00 MAX PRICE
Passive Stage Monitors
LD Systems – Stinger 12 a G3
Brand
LD Systems
Retailers monitored
4
Further comments on the analysis
Three retailers established a constant price during the analysis. The last retailer fluctuated its price using minor price changes.
0
+83.64
£511.00 MIN PRICE
LIST PRICE
£594.64 MAX PRICE
Passive Stage Monitors
HK Audio – Premium PR:O 10X
Brand
HK Audio
Retailers monitored
5
Further comments on the analysis
Two retailers established a constant price during the analysis. The last retailers fluctuated their prices using minor price changes.
-1.00
+14.00
£284.00 MIN PRICE
£285.00 LIST PRICE
£299.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 9% below the list price. In the category of passive stage monitors, it can be observed that in the 4 products analyzed prices in the market are 9% below the list price which is similar to column systems with 11% below the list price . On the other hand, active full- range loudspeakers are sold 1% above the list price, however, in the category of passive full- range loudspeakers retailers sell products 17% below the list price.