Price Insights on Sunscreen: Germany, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on sunscreen in the German market and includes data about the price change through best-selling products in the following categories: sunscreen and after sun.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Sunscreen

Sunscreen
Nivea Sun – Protect & Moisture Sun Lotion SPF20
Brand
Nivea Sun
Retailers monitored
7
Further comments on the analysis
During the analysis all of the retailers maintained a constant price. The platform did not spot price differences among retailers tracked.
-2.04
+5.00
€6.95 MIN PRICE
€8.99 LIST PRICE
€13.99 MAX PRICE
Sunscreen
Weleda – Sensitive Sunscreen SPF50
Brand
Weleda
Retailers monitored
5
Further comments on the analysis
Four retailers maintained a fixed price. The last retailer decreased its price in mid July using a minor amount.
-4.48
0
€7.47 MIN PRICE
€7.47 LIST PRICE
MAX PRICE
Sunscreen
Nivea Sun – Kids Caring Roll-On SPF50+
Brand
Nivea Sun
Retailers monitored
5
Further comments on the analysis
Four retailers maintained the initial price during the analysis. The fifth retailer decreased its price at mid July by using a minor and increased it again back to the initial price after a short period.
-1.04
+2.66
€4.95 MIN PRICE
€5.99 LIST PRICE
€8.65 MAX PRICE
Sunscreen
Nivea Sun – Sunscreen LSF 50, 50ml
Brand
Nivea Sun
Retailers monitored
4
Further comments on the analysis
Three retailers preserved a constant price. The last retailer decreased its price at mid July by using a minor and increased it again back to the initial price after a short period.
-3.54
+1.95
€8.45 MIN PRICE
€11.99 LIST PRICE
€13.94 MAX PRICE
Sunscreen
Hawaiian Tropic – Silk Hydration Sun Lotion LSF 50 (180 ml)
Brand
Hawaiian Tropic
Retailers monitored
4
Further comments on the analysis
Two retailers established a constant price. The last two retailers fluctuated their prices before bringing the price back to the initial amounts.
-1.00
+4.89
€9.95 MIN PRICE
€10.95 LIST PRICE
€15.84 MAX PRICE
Sunscreen
Ladival – Gel LSF30, 200 ml
Brand
Ladival
Retailers monitored
4
Further comments on the analysis
During the analysis three retailers maintained a constant price. An other retailer increased its price at the end of the month.
-7.47
-6.05
€12.48 MIN PRICE
€13.90 MAX PRICE
€19.95 LIST PRICE
Sunscreen
Nivea Sun – Protect & Refresh Sonnenspray LSF 30 (200 ml)
Brand
Nivea Sun
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price during the month of July The last retailer temporally decreased its price.
-2.04
+1.55
€9.95 MIN PRICE
€11.99 LIST PRICE
€13.54 MAX PRICE
Sunscreen
Garnier – Clear Protect Spray LSF 30 Sonnenspray 200 ml
Brand
Garnier
Retailers monitored
4
Further comments on the analysis
During the analysis three retailers maintained a constant price. The last retailer decreased its price at the end of July.
-1.20
0
€6.79 MIN PRICE
€7.99 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

After Sun

After Sun
Lancaster – Tan Maximizer Soothing Moisturizer Jumbo 250 ml
Brand
Lancaster
Retailers monitored
7
Further comments on the analysis
Five retailers established a fixed price during the analysis. The last two retailers decreased their prices at mid July.
-13.00
-5.04
€16.99 MIN PRICE
€24.95 MAX PRICE
€29.99 LIST PRICE
After Sun
Lancaster – After Sun Intense Nourishing Moisturizer (200 ml)
Brand
Lancaster
Retailers monitored
7
Further comments on the analysis
During the analysis all retailers maintained a constant price.
-13.00
+0.04
€16.95 MIN PRICE
€29.95 LIST PRICE
€29.99 MAX PRICE
After Sun
Biotherm – After- Sun Body Milk, 400ml
Brand
Biotherm
Retailers monitored
6
Further comments on the analysis
Three retailers established a constant price during the analysis. An other two retailers decreased their prices by minor amounts. The last retailer increased its price in mid July.
-10.01
-3.05
€19.99 MIN PRICE
€26.95 MAX PRICE
€30.00 LIST PRICE
After Sun
Nivea Sun – Moisturising After Sun Lotion
Brand
Nivea Sun
Retailers monitored
7
Further comments on the analysis
During the analysis five retailers established a constant price. The last two retailers increased their prices slightly at the beginning of July.
-1.70
+2.65
€5.79 MIN PRICE
€7.49 LIST PRICE
€10.14 MAX PRICE
After Sun
Weleda – After Sun, 200ml
Brand
Weleda
Retailers monitored
6
Further comments on the analysis
All of the retailers preserved the initial price during the month of July.
-6.46
0
€8.49 MIN PRICE
€14.95 LIST PRICE
MAX PRICE
After Sun
Eucerin – Sensitive Relief After Sun Lotion
Brand
Eucerin
Retailers monitored
5
Further comments on the analysis
Again, all of the retailers maintained constant price during the analysis.
-0.23
+1.00
€9.76 MIN PRICE
€9.99 LIST PRICE
€10.99 MAX PRICE
After Sun
Hawaiian Tropic – Exotic Coconut Body Butter (200 ml)
Brand
Hawaiian Tropic
Retailers monitored
4
Further comments on the analysis
Three retailers established a constant price during the analysis. The last retailer decreased its price at the beginning of July using a minor amount.
0
+4.45
€7.95 MIN PRICE
LIST PRICE
€12.40 MAX PRICE
After Sun
Nivea Sun – After Sun SOS Lotion
Brand
Nivea Sun
Retailers monitored
4
Further comments on the analysis
Two retailers established a constant price during the analysis. The last retailers fluctuated their prices throughout the month by using major price changes.
-1.04
0
€4.95 MIN PRICE
€5.99 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 24% below the list price. In the category of sunscreen, it can be observed that in the 8 products analyzed prices in the market are 23% below the list price. In the category of after sun, retailers sell their products to similar prices with 26% below the list price.