Price Insights on Sunscreen: UK, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on sunscreen in the United Kingdom market and includes data about the price change through best-selling products in the following categories: sunscreen and after sun.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in GBP (£) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Sunscreen

Sunscreen
La Roche-Posay – Anthelios Kids Body Milk SPF50+, 250ml
Brand
La Roche Posay
Retailers monitored
7
Further comments on the analysis
During the analysis three retailers maintained a constant price. An other retailer increased its price at the beginning of July. The last three retailers fluctuated their prices using minor price changes.
-8.62
-2.01
£13.38 MIN PRICE
£19.99 MAX PRICE
£22.00 LIST PRICE
Sunscreen
Piz Buin – Tan & Protect Intensifying Sun Spray SPF15 150ml
Brand
Piz Buin
Retailers monitored
7
Further comments on the analysis
Five retailers maintained a fixed price. An other retailer slightly increased its price at mid July.The last retailer fluctuated its price twice, at the beginning of the month by increasing the price and at the end of the month by decreasing the amount.
-1.87
+8.36
£7.12 MIN PRICE
£8.99 LIST PRICE
£17.35 MAX PRICE
Sunscreen
Garnier – Ambre Solaire Clear Protect Sun Cream Spray SPF30, 200ml
Brand
Garnier
Retailers monitored
6
Further comments on the analysis
All the retailers maintained their initial price during the analysis.
-0.50
+11.59
£5.50 MIN PRICE
£6.00 LIST PRICE
£17.59 MAX PRICE
Sunscreen
Nivea Sun – Moisturising Sun Spray F50+, 200ml
Brand
Nivea Sun
Retailers monitored
6
Further comments on the analysis
Five retailers preserved their initial price during the analysis. The sixth retailer highly decreased the price in mid July.
-7.90
-0.50
£5.00 MIN PRICE
£12.40 MAX PRICE
£12.90 LIST PRICE
Sunscreen
Nivea Sun – Pocket Size Sun Lotion SPF30 High, 50ml
Brand
Nivea Sun
Retailers monitored
6
Further comments on the analysis
During the analysis all six retailers established a constant price. The platform did not spot price differences among retailers.
-0.25
+0.29
£2.75 MIN PRICE
£3.29 LIST PRICE
£3.00 MAX PRICE
Sunscreen
Piz Buin – Allergy Lotion Spf30, 200ml
Brand
Piz Buin
Retailers monitored
6
Further comments on the analysis
During the analysis six retailers maintained a constant price. No price fluctuations were registered by the software during the tracking period.
-0.50
+7.29
£6.50 MIN PRICE
£7.00 LIST PRICE
£14.29 MAX PRICE
Sunscreen
La Roche-Posay – Anthelios XL Face Ultra-Light Fluid SPF50+, 50ml
Brand
La Roche-Posay
Retailers monitored
6
Further comments on the analysis
Four retailers preserved their initial price. The last two retailers increased their prices, one in the beginning and one at the end of July.
-2.58
+11.66
£9.77 MIN PRICE
£12.35 LIST PRICE
£24.01 MAX PRICE
Sunscreen
Garnier – Ambre Solaire Dry Mist Sun Cream Spray SPF30, 200ml
Brand
Garnier
Retailers monitored
5
Further comments on the analysis
During the analysis four retailers maintained a constant price. The last retailer decreased its price by a minor amount.
-1.00
+1.00
£6.00 MIN PRICE
£7.00 LIST PRICE
£8.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

After Sun

After Sun
Nivea Sun – After Sun Moisturising Soothing Lotion, 200ml
Brand
Nivea Sun
Retailers monitored
6
Further comments on the analysis
Five retailers established a fixed price during the analysis. The last retailer increased its price once and decreased it again to an amount higher than the initial price.
-1.00
+0.71
£3.00 MIN PRICE
£4.00 LIST PRICE
£4.71 MAX PRICE
After Sun
Garnier – Ambre Solaire After Sun Tan Maintainer, 200ml
Brand
Garnier
Retailers monitored
6
Further comments on the analysis
During the analysis all six retailers maintained a constant price.
0
+2.99
£5.00 MIN PRICE
LIST PRICE
£7.99 MAX PRICE
After Sun
Hawaiian Tropic – After Sun Exotic Body Butter Coconut, 200ml
Brand
Hawaiian Tropic
Retailers monitored
6
Further comments on the analysis
Five retailers established a constant price during the analysis. The last retailer decreased its price at the beginning of the month, at the end of the month the price increased back to the initial amount.
0
+7.95
£5.00 MIN PRICE
LIST PRICE
£12.95 MAX PRICE
After Sun
Piz Buin – After Sun Tan Intensifying Moisturising Lotion, 200ml
Brand
Piz Buin
Retailers monitored
6
Further comments on the analysis
During the analysis four retailers maintained a fixed price. The last retailers decreased their prices highly at the end of the month.
-1.75
+4.20
£4.25 MIN PRICE
£6.00 LIST PRICE
£10.20 MAX PRICE
After Sun
Garnier – Ambre Solaire After Sun Lotion, 400ml
Brand
Garnier
Retailers monitored
5
Further comments on the analysis
Four retailers preserved their initial price during the month of July. The fifth retailer fluctuated its price from mid July onwards.
-1.00
+0.50
£5.00 MIN PRICE
£6.00 LIST PRICE
£6.50 MAX PRICE
After Sun
Banana Boat – Aloe Vera Gel, 230g
Brand
Banana Boat
Retailers monitored
5
Further comments on the analysis
All of the retailers maintained constant price during the month of July.
-1.50
+4.80
£3.50 MIN PRICE
£5.00 LIST PRICE
£9.80 MAX PRICE
After Sun
Vichy – Soothing After Sun Milk
Brand
Vichy
Retailers monitored
4
Further comments on the analysis
Two retailers established a constant price during the analysis. The last two retailers fluctuated their prices using insignificant price changes.
-7.86
-2.10
£9.14 MIN PRICE
£14.90 MAX PRICE
£17.00 LIST PRICE
After Sun
Nivea Sun – After Sun Bronze Tan Prolonging Lotion, 200ml
Brand
Nivea Sun
Retailers monitored
5
Further comments on the analysis
All five retailers established a constant price during the analysis.
-3.00
0
£4.00 MIN PRICE
£7.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 22% below the list price. In both categories sunscreen and after sun, it can be observed that retailers sell the products 22% below the list price.