Price Insights on Sunscreen: US, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on sunscreen in the United States market and includes data about the price change through best-selling products in the following categories: sunscreen and after sun.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in USD ($) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Sunscreen

Sunscreen
Shiseido – Ultimate SPF 50+ WetForce for Sensitive Skin & Children
Brand
Shiseido
Retailers monitored
6
Further comments on the analysis
During the analysis all retailers maintained a constant price.
-8.01
0
$33.99 MIN PRICE
$42.00 LIST PRICE
MAX PRICE
Sunscreen
Shiseido – Ultimate Sun Protection Lotion WetForce SPF 50+
Brand
Shiseido
Retailers monitored
4
Further comments on the analysis
Two retailers maintained a fixed price. The last two retailers fluctuated their prices by using minor price changes.
-3.59
+0.99
$36.41 MIN PRICE
$40.00 LIST PRICE
$40.99 MAX PRICE
Sunscreen
COOLA – Classic Sport SPF 50 – Fresh Mango
Brand
COOLA
Retailers monitored
5
Further comments on the analysis
Three retailers maintained the initial price during the analysis. An other retailer fluctuated its price using minor amounts. The last retailer decreased its price highly at the end of the month.
-4.43
0
$27.57 MIN PRICE
$32.00 LIST PRICE
MAX PRICE
Sunscreen
Blue Lizard – Australian Sunscreen, Regular, SPF 30+
Brand
Blue Lizard
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price during the analysis. The fourth retailer extremely fluctuated its price using minor price changes.
-14.01
-10.50
$14.98 MIN PRICE
$18.49 MAX PRICE
$28.99 LIST PRICE
Sunscreen
COOLA – Sport Continuous Spray SPF 30 – Tropical Coconut
Brand
COOLA
Retailers monitored
4
Further comments on the analysis
During the month of July all retailers established a constant price.
-4.52
0
$31.48 MIN PRICE
$36.00 LIST PRICE
MAX PRICE
Sunscreen
Supergoop – Everyday Sunscreen SPF 50 18 fl. oz.
Brand
Supergoop
Retailers monitored
4
Further comments on the analysis
During the analysis all four retailers maintained a constant price. The platform did not register any price moves among retailers for the tracking period.
0
+4.93
$48.00 MIN PRICE
LIST PRICE
$52.93 MAX PRICE
Sunscreen
Supergoop – Sun-Defying Sunscreen Oil with Meadowfoam, SPF50
Brand
Supergoop
Retailers monitored
3
Further comments on the analysis
All retailers preserved their initial price during the month of July. No price differences among retailers tracked were registered by the platform.
0
0
$34.00 MIN PRICE
MAX PRICE
LIST PRICE
Sunscreen
Supergoop – Antioxidant-Infused Sunscreen Mist with Vitamin C 50, 3 fl.oz.
Brand
Supergoop
Retailers monitored
3
Further comments on the analysis
During the analysis all retailers maintained a constant price.
0
0
$13.00 MIN PRICE
MAX PRICE
LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

After Sun

After Sun
La Mer – The After Sun Enhancer, 200 ml
Brand
La Mer
Retailers monitored
5
Further comments on the analysis
Three retailers established a fixed price during the analysis. An other retailer fluctuated its price using high and small amounts. The last retailer increased its price at the beginning of July.
-20.00
+34.00
$105.00 MIN PRICE
$125.00 LIST PRICE
$159.00 MAX PRICE
After Sun
Clinique – ‘After Sun’ Rescue Balm with Aloe
Brand
Clinique
Retailers monitored
4
Further comments on the analysis
Three retailers maintained a constant price during the analysis. The fourth retailer fluctuated its price using minor amounts.
0
+7.91
$25.00 MIN PRICE
LIST PRICE
$32.91 MAX PRICE
After Sun
Hawaiian Tropic – After Sun Moisturizer Lotion Lime Coolada
Brand
Hawaiian Tropic
Retailers monitored
5
Further comments on the analysis
Three retailers established a constant price during the analysis. The other two retailers slightly fluctuated their prices at the beginning and the end of the month.
-1.07
+8.38
$6.92 MIN PRICE
$7.99 LIST PRICE
$16.37 MAX PRICE
After Sun
Banana Boat – Aloe After Sun Lotion
Brand
Banana Boat
Retailers monitored
5
Further comments on the analysis
During the analysis three retailers preserved the initial price. The last two retailers fluctuated their prices using minor amounts.
-0.82
+6.00
$5.17 MIN PRICE
$5.99 LIST PRICE
$11.99 MAX PRICE
After Sun
COOLA – ER+ Radical Recovery After-Sun Lotion
Brand
COOLA
Retailers monitored
5
Further comments on the analysis
All of the retailers preserved the initial price during the month of July.
-3.20
0
$28.80 MIN PRICE
$32.00 LIST PRICE
MAX PRICE
After Sun
Moroccanoil – After-Sun Milk Soothing Body Lotion
Brand
Moroccanoil
Retailers monitored
4
Further comments on the analysis
Again, all of the retailers maintained constant price during the analysis.
0
+9.90
$28.00 MIN PRICE
LIST PRICE
$37.90 MAX PRICE
After Sun
Maui Babe – After Browning Lotion
Brand
Maui Babe
Retailers monitored
3
Further comments on the analysis
All retailers established a constant price during the analysis.
-14.00
+3.85
$10.00 MIN PRICE
$24.00 LIST PRICE
$27.85 MAX PRICE
After Sun
HUM – Turn Back Time Anti-Aging Supplement
Brand
HUM
Retailers monitored
3
Further comments on the analysis
One retailer established a constant price during the analysis. The last two retailers fluctuated their prices below and above the list price.
0
+14.00
$40.00 MIN PRICE
LIST PRICE
$54.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 13% below the list price. In the category of sunscreen, it can be observed that in the 8 products analyzed prices in the market are 12% below the list price. In the category of after sun, retailers sell their products to similar prices with 14% below the list price.