Price Insights on Swimming Equipment: Germany, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on swimming equipment in the German market and includes data about the price change through best-selling products in the following categories: bags, swim caps, snorkels and goggles.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Bags

Bags
Speedo – Teamster Rucksack 35L (Cage Black)
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
During the analysis all seven retailers maintained a constant price. The platform did not detect price fluctuations.
-20.00
+15.00
€50.00 MIN PRICE
€70.00 LIST PRICE
€85.00 MAX PRICE
Bags
Arena – Fastpack 2 1 (fuchsia)
Brand
Arena
Retailers monitored
7
Further comments on the analysis
Six retailers maintained a fixed price. The last retailer fluctuated its price during the whole period using minor price changes.
-34.07
-0.01
€45.93 MIN PRICE
€79.99 MAX PRICE
€80.00 LIST PRICE
Bags
Cressi – Gorilla Pro 2.0
Brand
Cressi
Retailers monitored
6
Further comments on the analysis
All retailers maintained the initial price during the analysis. No price changes were spotted during the time of the analysis by the platform.
-12.50
+32.50
€54.00 MIN PRICE
€66.50 LIST PRICE
€99.00 MAX PRICE
Bags
Arena – Spiky 2 Medium (pink)
Brand
Arena
Retailers monitored
5
Further comments on the analysis
Three retailers preserved their initial. Another retailer fluctuated its price, using amounts above the initial price. The last retailer decreased its price three times using major amounts.
-11.00
+1.99
€27.00 MIN PRICE
€38.00 LIST PRICE
€39.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Goggles

Goggles
Speedo – Fastskin Speedsocket 2 Mirror (black)
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
During the analysis all retailers established a constant price. No remarkable price changes were detected during the analysis.
-9.55
+3.00
€32.45 MIN PRICE
€42.00 LIST PRICE
€45.00 MAX PRICE
Goggles
Speedo – Fastskin 3 Elite Mirror
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
Four retailers maintained a constant price. An other retailer flactauted its price between the initial price and a slightly higher amount. The sixth retailer fluctuated its price below the initial price. The last retailer decreased its price once using a high amount.
-17.01
+1.00
€36.99 MIN PRICE
€54.00 LIST PRICE
€55.00 MAX PRICE
Goggles
Arena – Cobra Core Mirror (black)
Brand
Arena
Retailers monitored
7
Further comments on the analysis
Five retailers preserved their initial price. The last two retailers decreased their prices at the end of July.
-12.00
+1.95
€31.00 MIN PRICE
€43.00 LIST PRICE
€44.95 MAX PRICE
Goggles
Arena – Cobra Ultra (blue)
Brand
Arena
Retailers monitored
6
Further comments on the analysis
During the analysis all six retailers maintained a constant price. The platform did not spot any price fluctuations.
-13.50
-0.01
€26.50 MIN PRICE
€39.99 MAX PRICE
€40.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Snorkels

Snorkels
Speedo – Center Snorkel
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
Three retailers established a fixed price during the analysis. The remaining retailers decreased their price at the end of July.
-16.86
+10.07
€16.14 MIN PRICE
€33.00 LIST PRICE
€43.07 MAX PRICE
Snorkels
Finis – Freestyle Snorkel
Brand
Finis
Retailers monitored
5
Further comments on the analysis
All five retailers maintained a constant price during the analysis. No major price differences were detected among tracked retailers.
-6.19
+7.76
€19.00 MIN PRICE
€25.19 LIST PRICE
€32.95 MAX PRICE
Snorkels
Finis – Swimmers Snorkel
Brand
Finis
Retailers monitored
5
Further comments on the analysis
Four retailers established a constant price. The fifth retailer decreased its price at the end of July by a high amount.
-5.99
+12.96
€21.00 MIN PRICE
€23.95 LIST PRICE
€26.99 MAX PRICE
Snorkels
Zoggs – Centre Line
Brand
Zoggs
Retailers monitored
5
Further comments on the analysis
During the analysis four retailers preserved a fixed price. The last retailer decreased its price using a high amount.
-5.05
+25.32
€22.95 MIN PRICE
€28.00 LIST PRICE
€53.32 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Swim Caps

Swim Caps
Arena – Classic Silicone Cap (Pink)
Brand
Arena
Retailers monitored
7
Further comments on the analysis
Six retailers preserved the initial price. The last retailer decreased its price at the end of the month using a major amount.
-2.31
+0.99
€4.69 MIN PRICE
€7.00 LIST PRICE
€7.99 MAX PRICE
Swim Caps
Speedo – Long Hair Cap
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
Five retailers maintained constant price. The last retailer decreased its price mid July using a high amount.
-1.55
+1.50
€6.95 MIN PRICE
€8.50 LIST PRICE
€8.50 MAX PRICE
Swim Caps
Speedo – Plain Flat Silicone Cap
Brand
Speedo
Retailers monitored
5
Further comments on the analysis
Three retailers established a constant price during the analysis. The last two retailers decreased their prices three times during the month of July.
-2.01
+0.99
€3.99 MIN PRICE
€6.00 LIST PRICE
€6.99 MAX PRICE
Swim Caps
Arena – Polyester Cap
Brand
Arena
Retailers monitored
5
Further comments on the analysis
During the analysis all five retailers preserved their initial price. No price differences were detected among sellers tracked.
-0.08
+1.04
€4.87 MIN PRICE
€4.95 LIST PRICE
€5.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 29% below the list price. In the category of goggles, it can be observed that in the 4 products analyzed prices in the market are 28% below the list price, and in swim caps that percentage goes up to 18% below. In the both categories bags and snorkels retailers sell products for 34% below the list price.