Price Insights on Swimming Equipment: UK, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on swimming equipment in the United Kingdom market and includes data about the price change through best-selling products in the following categories: bags, goggles, snorkels, and swim caps.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in GBP (£) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Bags

Bags
Speedo – Deluxe Ventilator Mesh Bag (blue)
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
During the analysis all seven retailers preserved a constant price. No major price changes were spotted.
-5.00
+5.99
£10.00 MIN PRICE
£15.00 LIST PRICE
£20.99 MAX PRICE
Bags
Arena – Spiky 2 Medium
Brand
Arena
Retailers monitored
5
Further comments on the analysis
Four retailers maintained a fixed price. The last retailer fluctuated its price twice, at the beginning of the month and at the end of the month.
-11.01
-0.01
£22.99 MIN PRICE
£33.99 MAX PRICE
£34.00 LIST PRICE
Bags
Arena – Fastpack 2.1
Brand
Arena
Retailers monitored
5
Further comments on the analysis
Four retailers maintained the initial price during the analysis. The fifth retailer increased its price at the end of the month by using a minor amount.
-21.55
-5.01
£50.45 MIN PRICE
£66.99 MAX PRICE
£72.00 LIST PRICE
Bags
Speedo – Deluxe Ventilator
Brand
Speedo
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price during the analysis. The last retailer decreased the price at the beginning of the month and increased it again at the end of July.
-5.58
+2.42
£9.42 MIN PRICE
£15.00 LIST PRICE
£17.42 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Goggles

Goggles
Speedo – Aquapure Female
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
All the seven retailers established a constant price during the month of July.
-8.40
+2.40
£15.60 MIN PRICE
£24.00 LIST PRICE
£26.40 MAX PRICE
Goggles
Speedo – Fastskin Speedsocket 2 Mirror (black)
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
During the analysis four retailers maintained a constant price. An other retailer fluctuated its price by decreasing in first and increasing it again. The last retailer decreased its price at the beginning of July.
-13.97
+1.99
£22.03 MIN PRICE
£36.00 LIST PRICE
£37.99 MAX PRICE
Goggles
Arena – Cobra Ultra Mirror
Brand
Arena
Retailers monitored
6
Further comments on the analysis
All retailers preserved their initial price during the month of July. No fluctuations were seen during the analysis of prices.
-19.00
-5.01
£24.00 MIN PRICE
£37.99 MAX PRICE
£43.00 LIST PRICE
Goggles
Arena – Cobra Core (blue)
Brand
Arena
Retailers monitored
5
Further comments on the analysis
Again, all retailers maintained a constant price during the analysis. The retailers analyzed did not perform any changes in price.
-9.00
+0.99
£20.00 MIN PRICE
£29.00 LIST PRICE
£29.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Snorkels

Snorkels
Zoggs – Centre Line (blue)
Brand
Zoggs
Retailers monitored
7
Further comments on the analysis
Six retailers established a fixed price. The last retailer decreased its price at the end of July.
-9.60
+1.92
£14.40 MIN PRICE
£24.00 LIST PRICE
£25.92 MAX PRICE
Snorkels
Finis – Freestyle Snorkel
Brand
Finis
Retailers monitored
7
Further comments on the analysis
All seven retailers maintained a constant price during the analysis. The platform did not spot any price changes.
-9.20
+3.76
£15.99 MIN PRICE
£25.19 LIST PRICE
£28.95 MAX PRICE
Snorkels
Finis – Swimmers Snorkel
Brand
Finis
Retailers monitored
6
Further comments on the analysis
Four retailers established a constant. The last two retailers fluctuated their prices once using minor price changes.
-9.01
-3.99
£17.98 MIN PRICE
£23.00 MAX PRICE
£26.99 LIST PRICE
Snorkels
Michael Phelps – MP Neon
Brand
Michael Phelps
Retailers monitored
4
Further comments on the analysis
During the analysis all of the retailers maintained a fixed price. No major price changes were detected.
-20.55
-13.96
£19.40 MIN PRICE
£25.99 MAX PRICE
£39.95 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Swim Caps

Swim Caps
Speedo – Plain Moulded (black)
Brand
Speedo
Retailers monitored
7
Further comments on the analysis
All of the retailers preserved the initial price during the month of July.
-2.02
+0.50
£2.98 MIN PRICE
£5.00 LIST PRICE
£5.50 MAX PRICE
Swim Caps
Speedo – Long Hair Swim Cap
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
Again, all of the retailers maintained constant price during the month of June.
-2.12
0
£4.88 MIN PRICE
£7.00 LIST PRICE
MAX PRICE
Swim Caps
Speedo – Pace (black)
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
During the analysis all six retailers established a constant price. The software did not spot any remarkable price differences among retailers.
-3.18
+0.99
£6.82 MIN PRICE
£10.00 LIST PRICE
£10.99 MAX PRICE
Swim Caps
Arena – Classic (blue)
Brand
Arena
Retailers monitored
5
Further comments on the analysis
Once again, all retailers established a constant price during the analysis.
-0.04
+0.90
£4.95 MIN PRICE
£4.99 LIST PRICE
£4.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 32% below the list price. In the category of bags, it can be observed that in the 4 products analyzed prices in the market are 25% below the list price which is similar to swim caps with 26% below the list price . On the other hand, in goggles that percentage is 35% lower than the list price, in the category of snorkels retailers sell products 40% below the list price.