Price Insights on Swimming Equipment: US, July 2018

- 20 Minutes read

Detailed insights on the sector

This report focuses on swimming equipment in the United States market and includes data about the price change through best-selling products in the following categories: paddles, goggles, snorkels and swim caps.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in USD ($) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Paddles

Paddles
Head – Contour Paddles
Brand
Head
Retailers monitored
6
Further comments on the analysis
During the analysis five retailers maintained a constant price. The sixth retailer fluctuated its price between the initial amount and a slightly higher one.
-2.00
+8.00
$12.95 MIN PRICE
$14.95 LIST PRICE
$22.95 MAX PRICE
Paddles
Finis – Agility Paddles
Brand
Finis
Retailers monitored
4
Further comments on the analysis
Three retailers maintained a fixed price. The last retailer decreased its price at the end of the month.
-3.04
0
$18.95 MIN PRICE
$21.99 LIST PRICE
MAX PRICE
Paddles
Michael Phelps – Neon
Brand
Michael Phelps
Retailers monitored
5
Further comments on the analysis
Four retailers maintained the initial price. The fifth retailer increased at the beginning of the month and decreased it back to the initial amount.
-5.04
-0.04
$11.95 MIN PRICE
$16.95 MAX PRICE
$16.99 LIST PRICE
Paddles
Finis – Iso Hand Paddles
Brand
Finis
Retailers monitored
4
Further comments on the analysis
Two retailers preserved their initial price. The last two retailers fluctuated their prices using minor price changes.
-3.24
+27.65
$18.75 MIN PRICE
$21.99 LIST PRICE
$49.64 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Goggles

Goggles
Michael Phelps – MP K180 Mirror (yellow)
Brand
Michael Phelps
Retailers monitored
6
Further comments on the analysis
Four retailers established a constant price. The last two retailers increased the prices at mid July for a short period and decreased those back to the initial amounts.
-3.04
+1.96
$26.95 MIN PRICE
$29.99 LIST PRICE
$31.95 MAX PRICE
Goggles
Michael Phelps – Xceed (white,blue)
Brand
Michael Phelps
Retailers monitored
5
Further comments on the analysis
During the analysis four retailers maintained a constant price. The last retailer fluctuated its price using amounts higher than the initial price.
-3.00
-0.04
$26.99 MIN PRICE
$29.95 MAX PRICE
$29.99 LIST PRICE
Goggles
Arena – Cobra Ultra (red,black)
Brand
Arena
Retailers monitored
4
Further comments on the analysis
One retailer preserved the initial price. An other retailer decreased its price by a minor amount. The last two retailers fluctuated its price using minor price changes.
-25.50
+0.04
$29.45 MIN PRICE
$54.95 LIST PRICE
$54.99 MAX PRICE
Goggles
Arena – Cobra Ultra Mirror (black)
Brand
Arena
Retailers monitored
4
Further comments on the analysis
One retailer maintained a constant price. An other retailer decreased its price by a minor amount. The remaining two retailers fluctuated its price using minor price changes.
-22.00
+0.04
$37.95 MIN PRICE
$59.95 LIST PRICE
$59.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Snorkels

Snorkels
Finis – Freestyle Snorkel
Brand
Finis
Retailers monitored
6
Further comments on the analysis
Four retailers established a fixed price during the analysis. An other retailer fluctuated its price between the initial amount and a slightly higher price. The last retailer decreased its price at the end of July.
-10.04
+5.00
$19.95 MIN PRICE
$29.99 LIST PRICE
$34.99 MAX PRICE
Snorkels
Speedo – Bullet Head Snorkel
Brand
Speedo
Retailers monitored
4
Further comments on the analysis
Two retailers maintained a constant price during the analysis. An other retailer fluctuated its price using small and high amounts. The last retailer decreased its price at mid July using a small amount and increased it again to the initial amount.
-6.00
-0.24
$23.99 MIN PRICE
$29.75 MAX PRICE
$29.99 LIST PRICE
Snorkels
Finis – Glide Snorkel
Brand
Finis
Retailers monitored
4
Further comments on the analysis
Three retailers established a constant price. The last retailer deceased its price at the end of the month by a small amount.
-5.04
0
$19.95 MIN PRICE
$24.99 LIST PRICE
MAX PRICE
Snorkels
Finis – Swimmers Snorkel
Brand
Finis
Retailers monitored
4
Further comments on the analysis
Three retailers decreased their prices using major amounts. The last retailer deceased its price at the end of the month by a major amount.
-7.04
-3.00
$22.95 MIN PRICE
$26.99 MAX PRICE
$29.99 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Swim Caps

Swim Caps
Speedo – Solid Latex Cap 71239
Brand
Speedo
Retailers monitored
6
Further comments on the analysis
All of the retailers preserved the initial price during the month of July.
-1.73
+1.00
$3.26 MIN PRICE
$4.99 LIST PRICE
$5.99 MAX PRICE
Swim Caps
Michael Phelps – Aqua Sphere Swim Cap RACE
Brand
Michael Phelps
Retailers monitored
6
Further comments on the analysis
Five retailers maintained constant price. The last retailer decreased its price by an significant amount in mid July but increased it back to the initial amount.
-3.24
0
$6.75 MIN PRICE
$9.99 LIST PRICE
MAX PRICE
Swim Caps
Michael Phelps – Aqua Sphere Swim Cap RACE
Brand
Michael Phelps
Retailers monitored
4
Further comments on the analysis
Three retailers established a constant price during the analysis. The last retailer increased its price at mid July.
-2.74
-0.04
$13.25 MIN PRICE
$15.95 MAX PRICE
$15.99 LIST PRICE
Swim Caps
TYR – LCL-ALL-Black
Brand
TYR
Retailers monitored
4
Further comments on the analysis
Three retailers established a constant price during the analysis. The last retailer decreased its price by a significant amount but increased it back to the initial amount.
-1.84
-1.00
$2.15 MIN PRICE
$2.99 MAX PRICE
$3.99 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 25% below the list price. In the category of paddles, it can be observed that in the 4 products analyzed prices in the market are 18% below the list price, and for goggles that percentage goes down to 26%. In the category snorkels, the prices offered by the retailers is 24% cheaper than the list price, and for swim caps that number is 32% below the list price.