Price Insights on the DJ equipment Industry: Germany February 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the DJ equipment industry in the German market and includes data about the price change through best-selling products in the following categories: DJ-controllers, DJ-turntables, DJ-headphones and DJ-mixers.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices Euros (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

DJ-Controllers

DJ-Controllers
Pioneer DDJ SX2
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
All the retailers maintained a constant price during the analysis period except three that executed price changes. All three retailers raised their prices at the beginning of the analysis reaching the highest price level in the market.
0
0
€1049.00 MIN PRICE
MAX PRICE
LIST PRICE
DJ-Controllers
Denon MC6000 MK II
Brand
Denon
Retailers monitored
6
Further comments on the analysis
For this product any price changes were executed during the analysis period.
+124.00
+124.00
€495.00 LIST PRICE
€619.00 MIN PRICE
MAX PRICE
DJ-Controllers
Native Instruments Traktor Kontrol S4 MKII
Brand
Native Instruments
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product had a fixed price throughout the whole analysis.
-10.00
+100.00
€589.00 MIN PRICE
€599.00 LIST PRICE
€699.00 MAX PRICE
DJ-Controllers
Numark Mixtrack Pro III
Brand
Numark
Retailers monitored
5
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period.
-96.00
-86.00
€169.00 MIN PRICE
€179.00 MAX PRICE
€265.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

DJ-Turntables

DJ-Turntables
Audio-Technica AT-LP120-USBHC
Brand
Audio-Technica
Retailers monitored
8
Further comments on the analysis
Any price changes were executed by the retailers selling this product during the analysis period.
-80.00
+221.00
€249.00 MIN PRICE
€329.00 LIST PRICE
€550.00 MAX PRICE
DJ-Turntables
Pioneer PLX-500 W
Brand
Pioneer
Retailers monitored
8
Further comments on the analysis
For this product only three retailers maintained a constant price during the analysis period while all the rest executed price changes. Two retailers raised their prices at the middle of the analysis the same day reaching the highest price level in the market. The next three retailers first raised their prices at the beginning of the analysis and then rose for a second time at the middle the same day with the rest of the retailers.
-10.00
0
€339.00 MIN PRICE
€349.00 LIST PRICE
MAX PRICE
DJ-Turntables
Audio-Technica AT-LP1240USB
Brand
Audio-Technica
Retailers monitored
6
Further comments on the analysis
All the retailers maintained a constant price during the analysis period except two retailers that were executing minor price changes irregularly throughout the whole analysis.
-176.00
-167.00
€423.00 MIN PRICE
€432.00 MAX PRICE
€599.00 LIST PRICE
DJ-Turntables
Stanton ST.150 M2
Brand
Stanton
Retailers monitored
6
Further comments on the analysis
For this product all the retailers had a fixed price during the analysis period except one that during the last days dropped its price dramatically reaching the lowest price level in the market.
-49.00
+36.00
€495.00 MIN PRICE
€544.00 LIST PRICE
€580.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

DJ-Headphones

DJ-Headphones
Sennheiser HD-25
Brand
Sennheiser
Retailers monitored
8
Further comments on the analysis
All the retailers maintained a constant price during the analysis period except one that at the beginning of the analysis dropped its price dramatically reaching the lowest price level in the market.
-11.00
-10.00
€148.00 MIN PRICE
€149.00 MAX PRICE
€159.00 LIST PRICE
DJ-Headphones
Audio-Technica ATH-M40 X
Brand
Audio-Technica
Retailers monitored
7
Further comments on the analysis
Any price changes were executed during the analysis period. All the retailers selling this product maintained a constant price.
-8.56
-1.00
€90.44 MIN PRICE
€98.00 MAX PRICE
€99.00 LIST PRICE
DJ-Headphones
AKG K-182
Brand
AKG
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period except one that at the beginning dropped its price and maintained that level until the end.
-46.00
-29.00
€89.00 MIN PRICE
€106.00 MAX PRICE
€135.00 LIST PRICE
DJ-Headphones
Shure SRH750 DJ
Brand
Shure
Retailers monitored
6
Further comments on the analysis
For this product we detected that all the retailers had a fixed price during the analysis period except two that seemed to follow opposite pricing strategies during the last week. The first retailer dropped its price while the second retailer raised its price.
0
+0.40
€99.00 LIST PRICE
MIN PRICE
€99.40 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

DJ-Mixers

DJ-Mixers
Allen & Heath Xone 23
Brand
Allen & Heath
Retailers monitored
7
Further comments on the analysis
For this product only two retailers maintained a constant price during the analysis while all the rest executed price changes. The first two retailers dropped their prices gradually during the same periods. The remaining retailers dropped their prices at the middle of the analysis and maintained that price level until the end.
-19.00
0
€256.00 MIN PRICE
€275.00 LIST PRICE
MAX PRICE
DJ-Mixers
Pioneer DJM 900 NXS2
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
For this product only three retailers maintained a constant price during the analysis while all the rest executed price changes. The first retailer dropped its price at the beginning by a small amount and for a short period, as the second retailer did, at the middle of the analysis. The next retailer raised its price in the middle of the analysis reaching the highest price level in the market. The last retailer executed price changes irregularly during the whole analysis.
-30.00
0
€2269.00 MIN PRICE
€2299.00 LIST PRICE
MAX PRICE
DJ-Mixers
Mixars Duo
Brand
Mixars
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price except three that were executing price changes irregularly during the whole analysis.
-42.00
+160.00
€527.00 MIN PRICE
€569.00 LIST PRICE
€729.00 MAX PRICE
DJ-Mixers
Allen & Heath Xone:92
Brand
Allen & Heath
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product during the whole analysis were executing price changes irregularly.
-174.00
+1.00
€1125.00 MIN PRICE
€1299.00 LIST PRICE
€1300.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

The retail prices from the competitors have proven themselves to be much cheaper than the list prices, by 13% overall for the 16 products analysed. The DJ-Controllers category shows items are 16% below the list price. In the category of DJ-Headphones, it can be observed that in the 4 products analyzed prices in the market are 17% below the list price. Products in the category DJ-Turntables, are also sold by retailers 15% below list price.