Price Insights on the DJ Equipment Industry: US February 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the DJ industry in the United States market and includes data about the price change through best-selling products in the following categories: turntables, controllers, headphones and mixers.

The analysis takes into account the actual retail prices in the market for the tracked items across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in USD ($) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Turntables

Turntables
Pioneer PLX-500 W
Brand
Pioneer
Retailers monitored
7
Further comments on the analysis
Six retailers maintained a stable price. The last retailer executed an extreme and sudden drop in mid-February.
-153.05
-100.00
$295.95 MIN PRICE
$349.00 MAX PRICE
$449.00 LIST PRICE
Turntables
Numark PT-01 Touring
Brand
Numark
Retailers monitored
6
Further comments on the analysis
Five of the six retailers established a fixed price. The last retailer highly increased its price in mid-February.
-70.00
-70.00
$79.00 MIN PRICE
MAX PRICE
$149.00 LIST PRICE
Turntables
Pioneer PLX-500 K
Brand
Pioneer
Retailers monitored
6
Further comments on the analysis
Once again, five of the six retailers maintained a stable price. The last retailer executed an extreme and sudden drop in mid-February.
-153.05
-100.00
$295.95 MIN PRICE
$349.00 MAX PRICE
$449.00 LIST PRICE
Turntables
Audio-Technica AT-LP1240USB
Brand
Audio-Technica
Retailers monitored
4
Further comments on the analysis
All of these retailers opted for a stable pricing strategy.
0
0
$449.00 MIN PRICE
MAX PRICE
LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Controllers

Controllers
Numark Mixtrack Platinum
Brand
Numark
Retailers Monitored
5
Further comments on the analysis
The five retailers maintained a constant price throughout the period of the analysis. No major price changes were detected.
-200.00
-177.01
$249.00 MIN PRICE
$271.99 MAX PRICE
$449.00 LIST PRICE
Controllers
Pioneer DDJ SX2
Brand
Pioneer
Retailers Monitored
6
Further comments on the analysis
Retailers unanimously maintained a stable price. In fact, they all opted for the exact same price.
-200.00
-200.00
$999.00 MIN PRICE
MAX PRICE
$1199.00 LIST PRICE
Controllers
Native Instruments Traktor Kontrol S2 MKII
Brand
Native Instruments
Retailers monitored
6
Further comments on the analysis
The six retailers have maintained a constant price throughout the period of the analysis. No price changes were spotted.
0
0
$399.00 MIN PRICE
MAX PRICE
LIST PRICE
Controllers
Native Instruments Traktor Kontrol S4 MKII
Brand
Native Instruments
Retailers monitored
5
Further comments on the analysis
All the retailers have maintained a constant price throughout the period of the analysis. No price changes were spotted.
0
0
$599.00 MIN PRICE
MAX PRICE
LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Headphones

Headphones
Sennheiser HD-280 Pro New Facelift
Brand
Sennheiser
Retailers monitored
6
Further comments on the analysis
Retailers opted for a fixed pricing strategy throughout the period of the analysis. No price changes were spotted.
-15.95
0
$84.00 MIN PRICE
$99.95 LIST PRICE
MAX PRICE
Headphones
Sennheiser HD-8 DJ
Brand
Sennheiser
Retailers monitored
5
Further comments on the analysis
Once again, all of the retailers maintained fixed prices throughout the period of the analysis. No price changes were detected.
0
0
$299.95 MIN PRICE
MAX PRICE
LIST PRICE
Headphones
Sennheiser HD-25
Brand
Sennheiser
Retailers monitored
5
Further comments on the Analysis
All five retailers conserved their original price throughout the period of the analysis. No major price moves were detected.
0
0
$149.95 MIN PRICE
MAX PRICE
LIST PRICE
Headphones
Audio-Technica ATH-M40 X
Brand
Audio-Technica
Retailers monitored
5
Further comments on the analysis
One retailer maintained a stable price. Three retailers decreased their price on a temporary basis during mid-February by an extreme amount. The last retailer also decreased its price by an extreme amount in mid-February, however he kept that price thereafter.
-20.00
0
$79.00 MIN PRICE
$99.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Mixers

Mixers
Allen & Heath Xone 23
Brand
Allen & Heath
Retailers monitored
6
Further comments on the analysis
In this case, all the retailers selling this Xone 23 product maintained a stable price. In fact, they all opted for the same price.
-50.00
-50.00
$299.00 MIN PRICE
MAX PRICE
$349.00 LIST PRICE
Mixers
Native Instruments Traktor Kontrol Z2
Brand
Native Instruments
Retailers monitored
7
Further comments on the analysis
Once again, retailers maintained a constant price unanimously. No remarkable price changes were spotted.
-130.00
0
$469.00 MIN PRICE
$599.00 LIST PRICE
MAX PRICE
Mixers
Allen & Heath Xone:92
Brand
Allen & Heath
Retailers monitored
6
Further comments on the analysis
Five retailers maintained a stable price. The final retailer extremely decreased its price in early February.
-555.88
-400.00
$1143.12 MIN PRICE
$1299.00 MAX PRICE
$1699.00 LIST PRICE
Mixers
Allen & Heath Xone 43C
Brand
Allen & Heath
Retailers monitored
5
Further comments on the Analysis
For this final product, all the retailers opted for a stable pricing strategy.
-289.05
-120.00
$829.95 MIN PRICE
$999.00 MAX PRICE
$1119.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 18% below the list price. In the category of turntables, it can be observed that in the 4 products analyzed prices in the market are 25% below the list price, and in mixers also 26% below the list price. On the other hand, in controllers prices offered by retailers are 18% below the list price, and in headphones that number goes up to 4% below the list price.