Price Insights on the Fitness Industry: Spain May 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the fitness industry in the Spanish market and includes data about the price change through best-selling products in the following categories: sports bras, women trousers, men shoes and men trousers.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Women

Sports Bra
Nike – Pro Crossover Crop Sports Bra
Brand
Nike
Retailers monitored
7
Further comments on the analysis
Six retailers established a constant price. One retailer increased its price towards the end of May but decreased it again to the initial price.
-4.05
+5.00
€25.95 MIN PRICE
€30.00 LIST PRICE
€35.00 MAX PRICE
Sports Bra
Adidas – Halter Bra
Brand
Adidas
Retailers monitored
6
Further comments on the analysis
Four retailers maintained a constant price. An other retailer increased and decreased its price between two prices.The last retailer fluctuated its price from mid march until the end of the month above and below the initial price.
-15.65
0
€24.30 MIN PRICE
€39.95 LIST PRICE
MAX PRICE
Sports Bra
Nike – Pro Classic Bra
Brand
Nike
Retailers monitored
6
Further comments on the analysis
Four retailers maintained their initial price. An other retailer increased its price once at the end of the month using a high amount. The last retailer fluctuated its price using high amounts throughout the month.
-9.55
0
€25.45 MIN PRICE
€35.00 LIST PRICE
MAX PRICE
Sports Bra
Nike – Shape Zip Sports Bra
Brand
Nike
Retailers monitored
6
Further comments on the analysis
Four retailers preserved their initial price during the analysis. An other retailer increased its price once at the end of the month using a high amount. The last retailer decreased and increased the price between the initial price and a slightly lower amount.
-12.05
0
€32.95 MIN PRICE
€45.00 LIST PRICE
MAX PRICE
Trousers
Nike – Pro 3 Inch
Brand
Nike
Retailers Monitored
8
Further comments on the analysis
Six retailers established a constant price. The last two retailers decreased their prices at mid May using a high amount.
-10.50
+3.00
€14.50 MIN PRICE
€25.00 LIST PRICE
€28.00 MAX PRICE
Trousers
Puma – ESS No.1 Cotton Leggings
Brand
Puma
Retailers Monitored
6
Further comments on the analysis
Two retailers established a constant price. Three retailers decreased their prices once. The last retailer decreased its price first but increased it again to the initial price after a short period. At the end of the month the rice decreased again.
-12.95
0
€16.95 MIN PRICE
€29.90 LIST PRICE
MAX PRICE
Trousers
Nike – Pro Performance Leggings
Brand
Nike
Retailers monitored
7
Further comments on the analysis
All of the retailers maintained a stable price during the analysis. No price differences were spotted throughout the price analysis.
-10.05
+1.00
€28.95 MIN PRICE
€39.00 LIST PRICE
€40.00 MAX PRICE
Trousers
Nike – Power Essential DF
Brand
Nike
Retailers monitored
5
Further comments on the analysis
Three retailers maintained a constant price. Only one retailer fluctuated its price over the period using small price changes. The last retailer decreased its price once at the beginning of May using a small amount.
-11.00
-4.05
€29.00 MIN PRICE
€35.95 MAX PRICE
€40.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Men

Shoes
Nike – Zoom Train Command
Brand
Nike
Retailers monitored
5
Further comments on the analysis
Four retailers established a fixed price during the analysis. The last retailer fluctuated its price using high amounts.
-40.05
-0.05
€79.95 MIN PRICE
€119.95 MAX PRICE
€120.00 LIST PRICE
Shoes
Nike – Metcon 4 (Black/White)
Brand
Nike
Retailers monitored
6
Further comments on the analysis
During the analysis four retailers decreased their price once. An other retailer decreased its price using a high amount at the end of the month. The last retailer increased its price by a high amount at the end of May.
-13.00
+5.49
117.00 MIN PRICE
130.00 LIST PRICE
135.49 MAX PRICE
Shoes
Reebok – Nano 8.0 (Red/Black)
Brand
Reebok
Retailers monitored
5
Further comments on the Analysis
One retailer maintained a constant price. Two retailers decreased their prices once using a small amount. One retailer decreased its price first but increased it again to the initial price. The last retailer decreased its price twice and increased it again lower than the initial price.
-25.05
0
€104.90 MIN PRICE
€129.95 LIST PRICE
MAX PRICE
Shoes
Nike – Metcon 4 (Red/Black)
Brand
Nike
Retailers monitored
4
Further comments on the analysis
One retailer increased their price once at the end of May. Two retailers fluctuated their prices until mid May, towards the end of the month the price maintained constant. The last retailer decreased the price for a short period before increasing it back to the initial price.
-39.05
0
€90.95 MIN PRICE
€130.00 LIST PRICE
MAX PRICE
Trousers
Nike – Flex Essential Woven Pants
Brand
Nike
Retailers monitored
8
Further comments on the analysis
Six retailers established a stable price. Two retailers decreased their prices twice whereas one retailer increased the price again at the end of the month.
-17.40
0
€42.60 MIN PRICE
€60.00 LIST PRICE
MAX PRICE
Trousers
Adidas – Essential Chelsea Pantalones Cortos
Brand
Adidas
Retailers monitored
6
Further comments on the analysis
Five retailers preserved their initial price. The last retailer increased the price at first but decreased it twice after.
-7.00
+4.95
€17.95 MIN PRICE
€24.95 LIST PRICE
€29.90 MAX PRICE
Trousers
Adidas – Essential 3 Stripes Chelsea Shorts
Brand
Adidas
Retailers monitored
6
Further comments on the analysis
Two retailers preserved their initial price. An other two retailers fluctuated their prices during the analysis. On retailer increased the price once but decreased it again to the initial price. The last retailer decreased its price twice during the month of May.
-8.00
0
€19.95 MIN PRICE
€27.95 LIST PRICE
MAX PRICE
Trousers
Nike – Dry PHyper Fleece Pants
Brand
Nike
Retailers monitored
4
Further comments on the Analysis
One retailer maintained a constant price. An other retailer decreased its price at the end of May by using a high amount. The next retailer increased its price at the end of May by using a high amount. The last retailer increased its price mid May and decreased it again at the end of the month the price increased back to the initial amount.
-20.05
0
€44.95 MIN PRICE
€65.00 LIST PRICE
MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 16 products, it can be seen that retailers’ prices are 27% below the list price. In the category of sports bra, it can be observed that in the 4 products analyzed prices in the market are 31% below the list price, and in women trousers it is 29% cheaper than the list price. On the other hand, in men shoes prices offered by retailers are 19% below the list price, and in men trousers that number goes up to 29% below.