Price Insights on the Ski Industry: Spain January 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the ski industry in the Spanish market and includes data about the price change through best-selling products in the following categories: Protection, Goggles and Accessories.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices Euros (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Protection

Body
Poc Spine VPD Air Vest
Brand
Poc
Retailers monitored
7
Further comments on the analysis
For this product, three retailers maintained a constant price during the analysis period while all the rest were executing price changes. In more detail, two of the retailers followed the same price strategy during the last week of the analysis as they dropped their prices gradually. The other two retailers also followed their own price strategy as both dropped their prices the last days of the analysis and maintained that price level until the end.
-41.18
+20.57
€109.20 MIN PRICE
€150.38 LIST PRICE
€170.95 MAX PRICE
Body
Dakine Wristguard
Brand
Dakine
Retailers monitored
7
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period except one that throughout the whole study was dropping its price gradually.
-0.05
+29.95
€17.95 MIN PRICE
€18.00 LIST PRICE
€47.95 MAX PRICE
Body
Poc Shins Classic
Brand
Poc
Retailers monitored
4
Further comments on the analysis
Only one retailer selling this product maintained a constant price throughout the analysis period while the remaining three executed price changes regularly. In more detail, the first retailer raised its price in the middle of the analysis by a small amount and for a short period. The second retailer dropped its price during the first week of the analysis and maintained that price level until the end. As for the last retailer, it was executing regular price changes during the whole study.
-40.60
-31.55
€59.95 MIN PRICE
€69.00 MAX PRICE
€100.55 LIST PRICE
Body
Dainese Action Wave 04 Pro
Brand
Dainese
Retailers monitored
4
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period. Any price changes were executed.
-42.15
+0.90
€96.90 MIN PRICE
€139.05 LIST PRICE
€139.95 MAX PRICE
Helmets
Poc Fornix
Brand
Poc
Retailers Monitored
6
Further comments on the analysis
All the retailers selling this product altered their prices during the analysis period except one that maintained a fixed price. In more detail, the first retailer dropped its price in the middle of the analysis dramatically reaching the lowest price level in the market only for a period of a week. The second retailer dropped its price the last week of the analysis and maintained that price level until the end. The third retailer dropped its price in the middle of the analysis and also maintained it until the end as the fourth retailer that dropped its price two weeks before the end of the analysis. As for the last retailer, it can be stated that was executing price changes irregular during the analysis period.
-24.80
+16.00
€119.20 MIN PRICE
€144.00 LIST PRICE
€160.00 MAX PRICE
Helmets
Salomon Shiva 16/17
Brand
Salomon
Retailers Monitored
5
Further comments on the analysis
For this product, all the retailers had a constant price except one that during the first week of the analysis dropped its price and maintained that price level until the end.
-23.00
-5.80
€66.95 MIN PRICE
€84.15 MAX PRICE
€89.95 LIST PRICE
Helmets
Poc Receptor Bug
Brand
Poc
Retailers Monitored
4
Further comments on the analysis
Two retailers maintained a constant price for this product while the rest were executing price changes. The first retailer dropped its price during the last days of the analysis and maintained that price level until the end. The second retailer dropped its price in the middle of the study by a small amount and just for a short period.
-34.51
-0.51
€105.95 MIN PRICE
€139.95 MAX PRICE
€140.46 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Goggles

Men
Atomic Revent L FDL HD
Brand
Atomic
Retailers monitored
5
Further comments on the analysis
Three retailers maintained a constant price for this product while the remaining two executed price changes. The first retailer dropped its price gradually starting in the middle of the analysis and reached the lowest price level in the market until the end of it. The second retailer dropped its price during the last week and maintained that price level until the end.
-32.00
-8.80
€111.95 MIN PRICE
€135.15 MAX PRICE
€143.95 LIST PRICE
Men
Dragon Rogue Polarized
Brand
Dragon
Retailers monitored
4
Further comments on the analysis
All the retailers selling this product maintained a constant price except one that in the middle of the analysis dropped its price and maintained it until the end, reaching the lowest price level in the market.
-71.11
-18.06
€115.95 MIN PRICE
€169.00 MAX PRICE
€187.06 LIST PRICE
Men
Dragon NFX(black)
Brand
Dragon
Retailers monitored
4
Further comments on the analysis
For this product, all the retailers maintained a fixed price during the analysis period. Any price changes were executed.
-56.24
-16.19
€108.95 MIN PRICE
€149.00 MAX PRICE
€165.19 LIST PRICE
Men
Dragon NFX (white)
Brand
Dragon
Retailers monitored
4
Further comments on the analysis
All the retailers selling this product maintained a stable price during the analysis period. Any price changes were executed.
-47.06
-8.06
€90.95 MIN PRICE
€129.95 MAX PRICE
€138.01 LIST PRICE
Women
Salomon Sense 16/17
Brand
Salomon
Retailers Monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price except two that were executing price changes. The first retailer dropped its price during the first week and maintained that price level until the end. As for the second retailer, it raised its price during the last days of the analysis and also maintained that level until the end.
-24.14
-12.94
€55.95 MIN PRICE
€67.15 MAX PRICE
€80.09 LIST PRICE
Women
Giro Moxie
Brand
Giro
Retailers Monitored
4
Further comments on the analysis
Three retailers maintained a constant price for this product while only one dropped its price in the middle of the analysis and maintained that price level until the end.
+9.04
+23.65
€62.95 LIST PRICE
€71.99 MIN PRICE
€86.60 MAX PRICE
Women
Salomon Ivy
Brand
Salomon
Retailers Monitored
4
Further comments on the analysis
Only one retailer dropped its price during the first week and maintained that price level until the end while the rest had a constant price throughout the whole study.
-27.00
+0.04
€80.95 MIN PRICE
€107.95 LIST PRICE
€107.99 MAX PRICE
Women
Salomon Sense
Brand
Salomon
Retailers Monitored
4
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period except one that dropped its price during the first week dramatically reaching the lowest price level in the market until the last week where it raised its price to its initial level.
-20.54
-8.00
€59.41 MIN PRICE
€71.95 MAX PRICE
€79.95 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Accessories

Avalanche Safety
Arva Neo2
Brand
Arva
Retailers monitored
5
Further comments on the analysis
All the retailers selling this product maintained a constant price except one that during the first week of the study dropped its price and maintained it until the end of the analysis.
+15.50
+15.54
€264.45 LIST PRICE
€279.95 MIN PRICE
€279.99 MAX PRICE
Avalanche Safety
Arva Evo4 Pack
Brand
Arva
Retailers monitored
5
Further comments on the analysis
All the retailers selling this product maintained a stable price level during the analysis period. Any price changes were executed.
-74.46
-4.46
€189.99 MIN PRICE
€259.99 MAX PRICE
€264.45 LIST PRICE
Avalanche Safety
Arva Axio
Brand
Arva
Retailers monitored
5
Further comments on the Analysis
For this product, three retailers maintained a constant price during the analysis period while the rest executed price changes. In more detail, the first retailer dropped its price the first week of the study reaching the lowest price level in the market. The second retailer was executing price changes irregular during the whole analysis.
-33.99
-5.45
€306.46 MIN PRICE
€340.45 LIST PRICE
€349.99 MAX PRICE
Crampons
Black diamond Neve Pro
Brand
Black diamond
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period. Any price changes were executed.
-35.51
+0.71
€99.90 MIN PRICE
€135.41 LIST PRICE
€136.12 MAX PRICE
Crampons
Grivel G10 New Classic
Brand
Grivel
Retailers monitored
5
Further comments on the analysis
For this product, all the retailers maintained a constant price throughout the whole analysis except one that the first week dropped its price reaching the lowest price level in the market which also maintained until the end of the study.
-24.99
-0.99
€106.95 MIN PRICE
€130.95 MAX PRICE
€131.94 LIST PRICE
Crampons
Black diamond Serac Pro
Brand
Black diamond
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a constant price for this product during the analysis period except one retailer that was executing price changes irregular throughout the study.
-27.52
-0.57
€112.95 MIN PRICE
€139.90 MAX PRICE
€140.47 LIST PRICE
Outdoor Computer
Garmin Etrex 20x
Brand
Garmin
Retailers monitored
8
Further comments on the analysis
For this product, all the retailers maintained a constant price during the analysis period except two retailers that were executing irregular price changes.
-44.48
-20.99
€155.51 MIN PRICE
€179.00 MAX PRICE
€199.99 LIST PRICE
Outdoor Computer
Garmin Forerunner 735XT
Brand
Garmin
Retailers monitored
7
Further comments on the analysis
All the retailers selling this product altered their prices except three that maintained a stable price throughout the whole analysis period. Two retailers raised their price in the middle of the analysis for a short period and by a small amount. Another retailer raised its price the first week of the study and maintained that price level until the end and the same way a fourth retailer dropped its price the first week and maintained it until the end also.
-205.20
-128.71
€244.90 MIN PRICE
€321.39 MAX PRICE
€450.10 LIST PRICE
Outdoor Computer
Garmin Fenix 5S
Brand
Garmin
Retailers monitored
7
Further comments on the analysis
For this product, we could detect two retailers following opposite price strategies during the last week of the analysis as they both raised and dropped their price respectively. The rest two retailers were executing price changes regularly throughout the whole study period.
-88.95
+0.04
€511.00 MIN PRICE
€599.95 LIST PRICE
€599.99 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

The retail prices from the competitors have proven themselves to be much cheaper than the list prices, by 21% overall. In fact, looking into more detail, these price differences can go much higher. The Accessories category shows the Outdoor computers being 28% lower than the list prices, similarly for the Men Goggles by 27% and for the Body protection by 23 %. Furthermore, for the Accessories category we can detect that Avalanche safety items are being sold with a 12% difference from the list prices, which is the lowest percentage in our market.