Price Insights on the Snowboard Industry: Spain February 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the snowboard industry in the Spanish market and includes data about the price change through best-selling products in the following categories: protection, electric devices and accessories.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices Euros (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Protection

Vests
Poc Spine VPD Air Vest
Brand
Poc
Retailers monitored
7
Further comments on the analysis
All the retailers selling this product were executing price changes during the analysis period except two that maintained their prices constant. In more detail, the first retailer raised its price during the last week reaching the highest price level in the market. The second retailer dropped its price the last days of the analysis for a short period. The third retailer raised its price in the beginning of the analysis and maintained that price level until the end. As for the last two retailers we detected that both dropped their prices in the beginning of the analysis following the same price strategy until the end.
-39.10
-0.05
€110.90 MIN PRICE
€149.95 MAX PRICE
€150.00 LIST PRICE
Vests
Poc POCito VPD Spine Vest (orange)
Brand
Poc
Retailers monitored
7
Further comments on the analysis
For this product, only three retailers maintained a constant price during the analysis period while the rest were executing price changes. The first retailer raised its price in the middle of the analysis reaching the highest price level in the market. The second retailer followed the last days of the analysis a strategic pattern rising and dropping its price twice. The last two retailers were executing price changes irregular throughout the whole analysis.
-27.75
0
€72.25 MIN PRICE
€100.00 LIST PRICE
MAX PRICE
Vests
Poc Spine VPD System Vest
Brand
Poc
Retailers monitored
6
Further comments on the analysis
All the retailers were executing price changes for this product throughout the analysis period except three retailers that maintained their prices constant. The first retailer dropped its price in the beginning of the analysis reaching the lowest price level in market as well as the second retailer dropped its price during the last days reaching a low price level also. The last retailer followed a pattern with recurring price rises and drops in the beginning of the analysis for a short period.
-82.05
-5.53
€187.95 MIN PRICE
€264.47 MAX PRICE
€270.00 LIST PRICE
Vests
Dainese Soft Flex Hybrid
Brand
Dainese
Retailers monitored
4
Further comments on the analysis
For this product, two retailers maintained their prices constant while the rest two were executing price changes regularly. In more detail, the first retailer raised its price by a small amount and maintained that price level until the end. The second retailer raised and dropped its price twice in the beginning of the analysis reaching the lowest price level in the market.
-66.55
+0.95
€132.45 MIN PRICE
€199.00 LIST PRICE
€199.95 MAX PRICE
Gloves
Dakine Leather Titan Goretex Gloves
Brand
Dakine
Retailers Monitored
7
Further comments on the analysis
All the retailers selling this product maintained a constant price throughout the whole analysis period. Any price changes were executed.
-26.00
0
€53.95 MIN PRICE
€79.95 LIST PRICE
MAX PRICE
Gloves
Dakine Scout Gloves
Brand
Dakine
Retailers Monitored
5
Further comments on the analysis
All the retailers were out of stock for this product except one that maintained a constant price during the whole analysis period.
-5.59
-5.59
€44.36 MIN PRICE
MAX PRICE
€49.95 LIST PRICE
Gloves
Sportful Lycra Race Gloves
Brand
Sportful
Retailers monitored
4
Further comments on the analysis
For this product any price changes were executed during the analysis period. All the retailers maintained a constant price.
-12.45
-7.00
€20.45 MIN PRICE
€25.90 MAX PRICE
€32.90 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Electronic Devices

Headlamps
Led lenser H7.2 Led Head Lamp
Brand
Led lenser
Retailers monitored
6
Further comments on the analysis
All the retailers maintained a constant price for this product except two retailers that were executing price changes regularly. The first retailer raised its price for a short period and by a small amount in the middle of the analysis while the second retailer was executing price changes irregular following a specific pattern in the beginning of the analysis.
-25.91
-10.90
€43.99 MIN PRICE
€59.00 MAX PRICE
€69.90 LIST PRICE
Headlamps
Led lenser SEO7R
Brand
Led lenser
Retailers monitored
7
Further comments on the analysis
All the retailers selling this product maintained a constant price during the analysis period except one that was executing price changes irregular throughout the whole analysis period.
-16.45
+14.10
€63.45 MIN PRICE
€79.90 LIST PRICE
€94.00 MAX PRICE
Headlamps
Petzl Actik
Brand
Petzl
Retailers monitored
6
Further comments on the Analysis
All the retailers selling this product maintained a constant price during the whole analysis period except two that were executing price changes regularly.
-1.00
+10.84
€31.95 MIN PRICE
€32.95 LIST PRICE
€43.79 MAX PRICE
Headlamps
Petzl Tikkina
Brand
Petzl
Retailers monitored
5
Further comments on the analysis
All the retailers were out of stock during the analysis period except one that maintained its price constant during the whole analysis period.
+21.90
+21.90
€18.00 LIST PRICE
€39.90 MIN PRICE
MAX PRICE
Outdoor Computers
Garmin Etrex 20x
Brand
Garmin
Retailers monitored
6
Further comments on the analysis
For this product, all the retailers had a fixed price during the analysis period except two that were executing price changes. The first retailer dropped its price during the last days of the analysis and maintained that price level until the end. The second retailer raised its price in the middle of the analysis for a short time and by a small amount returning to its initial price level which maintained until the end.
-51.00
-34.04
€148.99 MIN PRICE
€165.95 MAX PRICE
€199.99 LIST PRICE
Outdoor Computers
Suunto Spartan Trainer Wrist HR
Brand
Suunto
Retailers monitored
6
Further comments on the analysis
For this product only two retailers maintained a constant price during the analysis period. All the rest were executing price changes regularly. The first retailer dropped its price in the middle of the analysis and maintained it until the end. The second retailer dropped its price dramatically during the last days of the analysis reaching the lowest price level in the market for a short period as he returned to its initial price level. The last two retailers were executing price changes irregular during the whole analysis.
-55.54
-39.06
€223.46 MIN PRICE
€239.94 MAX PRICE
€279.00 LIST PRICE
Outdoor Computers
Garmin Gps Map 64ST
Brand
Garmin
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price during the whole analysis period. Any price changes were executed.
-68.05
-23.47
€330.95 MIN PRICE
€375.53 MAX PRICE
€399.00 LIST PRICE
Outdoor Computers
Garmin Fenix 3 HRM
Brand
Garmin
Retailers monitored
7
Further comments on the Analysis
All the retailers maintained a constant price for this product during the analysis period except three that were executing price changes. The first retailer raised its price in the beginning of the analysis reaching the highest price level in the market while the rest two were executing small price changes irregular.
-130.00
+78.00
€349.00 MIN PRICE
€479.00 LIST PRICE
€557.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Accessories

Snowshoes
Tsl outdoor 305 Ride
Brand
Tsl
Retailers monitored
7
Further comments on the analysis
For this product, only three retailers maintained a constant price during the analysis period, the rest were executing price changes regularly. The first retailer raised its price in the beginning of the analysis reaching the highest price level in the market. The second retailer raised it price in the middle of the analysis and maintained that price level until the end. The last two retailers dropped their prices during the first week and maintained that price level until the end.
-23.68
-3.94
€116.22 MIN PRICE
€135.96 MAX PRICE
€139.90 LIST PRICE
Snowshoes
Tsl outdoor Symbioz Elite
Brand
Tsl
Retailers monitored
6
Further comments on the analysis
For this product only two retailers maintained their prices constant during the analysis period, the rest were executing price changes regularly. The first retailer raised its price gradually during the last days of the analysis. The second retailer raised its price during the last days of the analysis and maintained that price level until the end. The last two retailers were executing price changes irregularly throughout the analysis.
-24.93
-3.50
€233.53 MIN PRICE
€254.96 MAX PRICE
€258.46 LIST PRICE
Snowshoes
Tsl outdoor 305 Tour Grip
Brand
Tsl
Retailers monitored
5
Further comments on the Analysis
All the retailers selling this product were executing price changes during the whole analysis period except one that maintained a fixed price. In more detail, the first retailer dropped its price dramatically during the last days reaching the lowest price level in market for a short period as returned to its initial price level in the end. The second retailer raised its price in the beginning of the analysis while the third retailer raised its price during the last days of the analysis. The last retailer was executing price changes irregular throughout the whole period.
-26.65
+15.39
€132.95 MIN PRICE
€159.60 LIST PRICE
€174.99 MAX PRICE
Snowshoes
Inook VXM
Brand
Inook
Retailers monitored
4
Further comments on the analysis
For this product, two retailers maintained a constant price while the rest were executing price changes throughout the analysis. The first retailer raised its price in the middle of the analysis and maintained that price level until the end while the second retailer was executing irregular price changes during the whole period.
+6.61
+71.69
€74.30 LIST PRICE
€80.91 MIN PRICE
€145.99 MAX PRICE
Bags
Thule Crossover 2.0 Backpack 25L Macbook 15inch
Brand
Thule
Retailers monitored
7
Further comments on the analysis
All the retailers selling this product had a fixed price during the whole analysis period except one that during the last week of the analysis raised its price and maintained it until the end.
-20.05
-6.05
€79.90 MIN PRICE
€93.90 MAX PRICE
€99.95 LIST PRICE
Bags
Black diamond Dawn Patrol 25L
Brand
Black diamond
Retailers monitored
6
Further comments on the analysis
All the retailers maintained a constant price for this product during the whole analysis.
-14.01
-9.06
€105.95 MIN PRICE
€110.99 MAX PRICE
€120.05 LIST PRICE
Bags
Dakine Women´S Heli Pack 12L
Brand
Dakine
Retailers monitored
6
Further comments on the analysis
All the retailers selling this product maintained a constant price during the whole analysis period.
-23.00
+0.05
€46.95 MIN PRICE
€69.95 LIST PRICE
€70.00 MAX PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

The retail prices from the competitors have proven themselves to be much cheaper than the list prices, by 20% overall. In fact, looking into more detail, these price differences can go much higher. The Protection category shows gloves for snowboarding are 40% lower than the list prices, vests are 28% cheaper also and similarly for bags under the accessories category by 27%. Furthermore, for the electronic devices category we can detect that headlamps are being sold with a 7% difference from the list prices, which is the lowest percentage in our market.