Price Insights on Traditional Instruments: Spain March 2018

- 30 Minutes read

Detailed insights on the sector

This report focuses on the traditional music industry in the Spanish market and includes data about the price change through best-selling products in the following categories: accordions, electric violin and cymbals.

The analysis takes into account the actual retail prices in the market for the products tracked across online retailers with an identical product offer. Such retail prices have been benchmarked against the list prices in EUR (€) stated by brands in order to find out what the existing price dispersion for those products is within the market.


Price dispersion in brands analysed

The following graph shows the existing price dispersion in each of the brands included in this report. It should be noticed that these figures have been calculated from the set of products selected for this price analysis.

Price analysis of products by categories

Below, we show the results obtained for the selected products in this industry. Details on the following points have been displayed for each one of the items: category, subcategory, brand, number of retailers tracked in each case, comments on the price evolution during the period of analysis, as well as a visual representation of the existing price dispersion between the list price and the minimum retail price found, as well as between list price and the maximum retail price.

Accordions

Accordions
Roland FR-8 X BK
Brand
Roland
Retailers monitored
5
Further comments on the analysis
One retailer established a constant price. Three retailers increased their prices at the beginning of the month. The last retailer fluctuated its price at the beginning of the month but kept it stable from mid March to the end of the month.
-542.00
-221.00
€5178.00 MIN PRICE
€5499.00 MAX PRICE
€5720.00 LIST PRICE
Accordions
Hohner Bravo III 120 silent key
Brand
Hohner
Retailers monitored
4
Further comments on the analysis
All the retailers maintained a stable price during the analysis. No price changes were spotted throughout the tracking period.
-1095.20
0
€854.80 MIN PRICE
€1950.00 LIST PRICE
MAX PRICE
Accordions
Hohner Bravo III 96 silent key
Brand
Hohner
Retailers monitored
5
Further comments on the analysis
Three retailers established a constant price. The remaining retailers increased their prices mid March by a small amount.
-323.20
+301.50
€1506.80 MIN PRICE
€1830.00 LIST PRICE
€2131.50 MAX PRICE
Accordions
Roland FR-1X BK
Brand
Roland
Retailers monitored
4
Further comments on the analysis
Two retailers remained a constant price. An other retailer increased the price at the beginning of the month. The last retailer fluctuated the price at the beginning of the month using high amounts but stabilised the price mid March.
-170.00
-169.99
€1590.00 MIN PRICE
€1590.01 MAX PRICE
€1760.00 LIST PRICE
Accordions
Roland FR-4 X BK
Brand
Roland
Retailers Monitored
4
Further comments on the analysis
Two retailers maintained a constant price during the analysis. An other retailer decreased the price once at the beginning of the month. The last retailer increased the price first by a high amount and decreased the price after a short period lower than the initial price.
-998.00
-406.00
€2852.00 MIN PRICE
€3444.00 MAX PRICE
€3850.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Electric Violin

Electric Violin
Yamaha YEV-104 NT Electric Violin
Brand
Yamaha
Retailers monitored
4
Further comments on the analysis
One retailer established a constant price. One retailer increased the price three times until mid March but decreased it again. An other retailer decreased its price once at the end of March. The last retailer increased the price for a short time and decreased it again to the initial price.
-161.00
-15.00
€699.00 MIN PRICE
€845.00 MAX PRICE
€860.00 LIST PRICE
Electric Violin
Yamaha YEV-104 NT Electric Violin Natural
Brand
Yamaha
Retailers monitored
4
Further comments on the analysis
One retailer established a constant price. One retailer increased the price four times until mid March but decreased it again. An other retailer decreased its price once at the end of March. The last retailer increased the price for a short time and decreased it again to the initial price.
-1.00
+145.00
€699.00 MIN PRICE
€700.00 LIST PRICE
€845.00 MAX PRICE
Electric Violin
Yamaha SV-250
Brand
Yamaha
Retailers monitored
3
Further comments on the Analysis
None of the three retailers maintained the initial price. One retailer decreased its price at the end of the month using a high amount. An other retailer increased its price twice using small amounts. The last retailer increased its price a few times until mid March and decreased it again.
-456.00
-275.00
€1444.00 MIN PRICE
€1625.00 MAX PRICE
€1900.00 LIST PRICE
Electric Violin
Yamaha YSV-104BR Silent Violin
Brand
Yamaha
Retailers monitored
3
Further comments on the analysis
One retailer maintained a constant price. An other retailer decreased the price at the end of the month. The last retailer decreased the price first and progressively increased it until the end of the month.
-227.00
-36.20
€825.00 MIN PRICE
€1015.80 MAX PRICE
€1052.00 LIST PRICE
Men
Cebe Ice 8000 blue flash mirror and white
Brand
Cebe
Retailers monitored
5
Further comments on the Analysis
One retailer increased its price by an important amount in mid-January. Similarly, a second retailer executed the same increase at the same time, however he previously implemented a temporary important decrease in early January. Two retailers executed a serie of minor price changes, and both increased their price by a bigger amount in mid-January.
-28.54
-6.89
$69.45 MIN PRICE
$91.10 MAX PRICE
$97.99 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Cymbals

Cymbals
Meinl 14″ Bronce Marching Cymbal
Brand
Meinl
Retailers monitored
5
Further comments on the analysis
Four retailers maintained a constant price during the analysis. Just one retailer increased its price at the beginning of March by a high amount.
+7.00
+8.00
€128.00 LIST PRICE
€135.00 MIN PRICE
€136.00 MAX PRICE
Cymbals
Zildjian 14″ A’ Stadium
Brand
Zildjian
Retailers monitored
5
Further comments on the analysis
All the retailers maintained a stable price during the analysis. No price modifications were detected in the retailers tracked.
-76.00
-43.86
€399.00 MIN PRICE
€431.14 MAX PRICE
€475.00 LIST PRICE
Cymbals
Meinl 14″ Brass Marching Cymbal
Brand
Meinl
Retailers monitored
4
Further comments on the analysis
Three retailers preserved their initial price. The other retailer increased its prices by high amount in mid March.
+8.00
+9.00
€80.00 LIST PRICE
€88.00 MIN PRICE
€89.00 MAX PRICE
Cymbals
Paiste 14″ PST 5 Band Cymbals
Brand
Paiste
Retailers monitored
4
Further comments on the analysis
Two of the four retailers maintained a constant price during the analysis. The other two retailers increased the price first, decreased it again and lastly increased it almost at the same time.
-27.00
+26.14
€123.00 MIN PRICE
€150.00 LIST PRICE
€176.14 MAX PRICE
Cymbals
Paiste 14″ PST3 Band
Brand
Paiste
Retailers Monitored
4
Further comments on the analysis
All retailers preserved their initial price during the analysis. The software did not spot any price changes for this product.
-21.00
-21.00
€75.00 MIN PRICE
MAX PRICE
€96.00 LIST PRICE

Price Dispersion between Min Price and List Price

Price Dispersion between List Price and Max Price

Conclusion

It can be observed that most products have a number of similar pricing strategies. From the analysis of 14 products, it can be seen that retailers’ prices are 18% below the list price. In the categories of accordions, it can be observed that the products analyzed are 29% below the list price. In the next category of electric violins, products are offered by retailers 13% below the list price, similar to cymbals with 11% cheaper than the list price.