{"id":46613,"date":"2021-01-04T11:32:34","date_gmt":"2021-01-04T11:32:34","guid":{"rendered":"https:\/\/www.netrivals.com\/recursos\/casos-de-exito\/caso-de-exito-de-tannico\/"},"modified":"2022-07-19T14:55:00","modified_gmt":"2022-07-19T14:55:00","slug":"caso-de-exito-de-tannico","status":"publish","type":"page","link":"https:\/\/www.netrivals.com\/es\/recursos\/casos-de-exito\/caso-de-exito-de-tannico\/","title":{"rendered":"Caso de \u00e9xito de Tannico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"46613\" class=\"elementor elementor-46613 elementor-46260\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec910a0 elementor-section-height-min-height elementor-section-items-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"ec910a0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70fae68\" data-id=\"70fae68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ae273 elementor-widget elementor-widget-heading\" data-id=\"05ae273\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Caso de \u00c9xito<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885c73f elementor-widget elementor-widget-spacer\" data-id=\"885c73f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f395b elementor-widget elementor-widget-heading\" data-id=\"57f395b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito de<br \/> Tannico con Netrivals<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-601fc5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601fc5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc9a69\" data-id=\"3fc9a69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0a37e elementor-widget elementor-widget-spacer\" data-id=\"ab0a37e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ebe42 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ebe42\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8728b87\" data-id=\"8728b87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987ab4d elementor-widget elementor-widget-heading\" data-id=\"987ab4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre Tannico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b6078 elementor-widget elementor-widget-text-editor\" data-id=\"d9b6078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Esta compa\u00f1\u00eda italiana est\u00e1 revolucionando la industria vin\u00edcola, tanto desde el punto de vista de la compra como de la venta. Esta empresa se ha convertido en un actor importante en este sector gracias a su enfoque tecnol\u00f3gico unificado y avanzado, junto con su visi\u00f3n innovadora. La clave del \u00e9xito de esta empresa es su manera de cambiar un mercado tan tradicional como el del vino, en lo que respecta a la oferta de productos y a la l\u00f3gica del mercado. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a82643 elementor-widget elementor-widget-heading\" data-id=\"5a82643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From its foundation\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a5505 elementor-widget elementor-widget-text-editor\" data-id=\"a9a5505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">La empresa ha apostado por la innovaci\u00f3n en el B2B, junto con su plataforma de comercio electr\u00f3nico. Entre 2016 y 2017, Tannico lanz\u00f3 dos plataformas innovadoras: <\/span><i><span style=\"font-weight: 400;\">Tannico Intelligence<\/span><\/i><span style=\"font-weight: 400;\">, su plataforma de an\u00e1lisis de marketing, y <\/span><i><span style=\"font-weight: 400;\">WinePlatform<\/span><\/i><span style=\"font-weight: 400;\">, una plataforma concebida para apoyar a los fabricantes de vino en su proceso de venta de vinos, desde un nivel tecnol\u00f3gico y log\u00edstico. Adem\u00e1s de estas dos plataformas, Tannico ha activado los servicios de Ho.Re.Ca, que combinan un cat\u00e1logo de productos de alta calidad con un servicio de entrega adaptado a las necesidades de restaurantes, pubs y hoteles, permiti\u00e9ndoles reducir sus costos de stock.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b839549\" data-id=\"b839549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bce3c55 elementor-widget elementor-widget-heading\" data-id=\"bce3c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tannico es la mayor tienda de vinos de Italia. S\u00f3lo para tener una idea de la extensi\u00f3n de sus operaciones, la compa\u00f1\u00eda ha enviado hasta ahora m\u00e1s de 1 mill\u00f3n de botellas de vino por todo el mundo.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aac18b elementor-widget elementor-widget-image\" data-id=\"5aac18b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"280\" height=\"156\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2022\/07\/tannico-logo-vector-xs.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd83a69 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd83a69\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80f9a8b\" data-id=\"80f9a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37c16cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37c16cd\" 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fill=\"#BAEADE\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t5,5M \u20ac\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReclutado en fondos\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8506390 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8506390\" data-element_type=\"section\" 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elementor-widget elementor-widget-icon\" data-id=\"bbd2a0e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" viewBox=\"0 0 402.31 323.43\"><g id=\"b\"><path 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fill=\"#58b694\"><\/path><\/g><g id=\"c\"><path d=\"M400.6,268.47c-5.57-7.45-11.63-14.53-17.52-21.73-19.86-24.3-39.72-48.59-59.57-72.89-5.02-6.14-8.5-6.12-13.61,.13-13.68,16.74-27.35,33.49-41.04,50.23-.4,.48-.81,.96-1.25,1.45,.13,.1,.27,.21,.41,.32,2.03,1.62,3.92,3.37,5.9,5.03,1.07,.9,2.21,1.67,3.38,2.4,3.63-4.33,7.14-8.76,10.72-13.14,9.47-11.58,18.95-23.15,28.74-35.12,20.61,25.21,40.97,50.13,61.9,75.73,1.51,.21,2.95,1.07,3.92,2.83,3.14,5.66,7.23,10.64,11.19,15.72,.61,.05,1.22,.1,1.71-.12,2.32-1.03,5.62-1.78,6.48-3.62,.87-1.84,.02-5.4-1.36-7.24Z\" fill=\"#58b694\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d6887 elementor-widget elementor-widget-heading\" data-id=\"58d6887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Reto<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662ae38 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662ae38\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d85b4c8\" data-id=\"d85b4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4dc1c elementor-widget elementor-widget-text-editor\" data-id=\"5c4dc1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Tannico, como un fuerte jugador en la industria vin\u00edcola a nivel de compra y venta, se enfrenta a un desaf\u00edo que es muy \u00fanico en esta industria espec\u00edfica. \u00bfCu\u00e1l es esta peculiaridad?<\/p><p>A diferencia de otras industrias, los productos de vino no tienen c\u00f3digos EAN, un hecho que hace que el seguimiento de los vendedores en este sector sea una tarea bastante compleja.<\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57e829a\" data-id=\"57e829a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bb6d68 elementor-widget elementor-widget-text-editor\" data-id=\"4bb6d68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Adem\u00e1s, muchos minoristas se enfrentan al siguiente reto: vender a trav\u00e9s de Vivino, uno de los mayores mercados de esta industria o ajustar los precios de sus tiendas para ser m\u00e1s competitivos.\u00a0<\/p><p>Por eso, uno de los principales desaf\u00edos de Tannico en este sentido consiste en encontrar la manera de hacer coincidir los productos de sus competidores con el surtido de productos de su tienda a trav\u00e9s de atributos de productos distintos de los c\u00f3digos EAN. La feroz competencia en esta industria exige una fuerte necesidad de controlar los precios de la competencia de forma r\u00e1pida y \u00e1gil. Y ah\u00ed es exactamente donde Netrivals entra en acci\u00f3n.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e88ba5f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e88ba5f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f81f5d\" data-id=\"5f81f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16baa94 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"16baa94\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" viewBox=\"0 0 439.77 287.82\"><g id=\"b\"><path d=\"M348.75,10.89c4.17,7.03,4.6,14.77,4.51,22.77-.21,18.35-.07,36.71-.06,55.06,0,1.37,.06,2.75,.1,4.25,31.39-17.57,61.44-3.81,75.28,15.92,15.25,21.74,14.55,51.61-1,71.52-17.2,22.02-47.47,29.92-75.61,14.49,.41,1.36,1.16,2.72,1.17,4.09,.08,20.14,.07,40.28,.05,60.41-.01,17.56-10.43,28.28-27.48,28.29-30.21,.02-50.03,0-80.24,0-7.72,0-9.75-2.15-9.76-10.26,0-.76,.09-1.54-.01-2.29-.95-6.84,1.61-11.48,6.91-15.93,13.95-11.73,15.09-35.01,3.05-48.71-13.13-14.94-34.66-16.39-48.3-3.24-15.92,15.34-15.17,39.66,1.87,53.75,3.64,3.01,5.47,6.32,4.98,11.09-.19,1.89-.03,3.82-.03,5.73-.02,7.59-2.17,9.86-9.4,9.86-14.18,.01-28.36,0-42.54,0-16.28,0-22.17,.02-38.44,0-16.55-.03-27.04-10.85-27.07-27.93-.03-20.14-.02-40.28,.01-60.41,0-1.39,.37-2.77,.73-5.24-14.39,8.34-28.48,10.89-43.34,7.24-14.96-3.68-26.66-12.37-34.97-25.67-14.05-22.5-11.51-51.47,6.25-71.75,16.21-18.5,44.61-26.07,71.15-10.7,.06-1.53,.15-2.83,.15-4.13,0-18.48,.14-36.96-.06-55.44-.09-8,.34-15.74,4.51-22.77l5.76-5.95C102.78,1.29,109.11-.02,115.96,.14c11.45,.27,12.54,.08,24,.08,18.61,0,37.21-.03,55.82,0,5.87,.01,8.3,2.55,8.39,8.57,.04,2.42-.19,4.86,.05,7.26,.46,4.67-1.4,7.84-4.9,10.75-17.16,14.21-17.89,38.64-1.8,53.99,13.57,12.94,34.96,11.49,48.02-3.27,12-13.56,11.23-36.76-2.51-48.42-5.9-5.01-8.3-10.24-7.31-17.65,.07-.5,0-1.02,0-1.53,.02-7.5,2.17-9.71,9.52-9.71,28.96,0,47.53,.09,76.49-.08,7.52-.04,14.73,.57,21.26,4.82l5.76,5.95Zm-99.73,4.05c11.91,10.35,18.37,22.65,18.83,37.87,.47,15.27-4.99,28.06-15.76,38.49-16.95,16.42-45.04,17.12-62.71,1.48-9.57-8.46-15.54-19.06-16.99-32.05-2.05-18.31,4.3-33.33,18.41-45.83-2.13-.1-3.31-.21-4.48-.21-27.62,0-44.86-.02-72.48,0-8.82,0-13.09,4.43-13.09,13.63-.02,25.75,0,51.5-.01,77.24,0,1.27,.34,2.79-.2,3.77-1.15,2.08-2.45,4.86-4.31,5.53-2.01,.73-4.96-.13-7.07-1.2-2.24-1.15-3.86-3.52-5.95-5.09-14.66-10.98-30.38-12.52-46.23-3.7-15.85,8.81-23.71,23.29-22.52,41.91,1.19,18.76,10.84,32.13,27.85,38.74,17.08,6.64,32.48,2.44,45.68-10.38,2.47-2.4,5-3.73,8.3-2.37,3.67,1.51,4.48,4.65,4.48,8.37-.04,26.26-.02,52.52,0,78.77,0,8.68,4.32,13.27,12.69,13.28,27.99,.04,45.6,.02,73.59,0,1,0,1.99-.19,3.47-.35-24.92-22-21.78-53.95-7.44-71.21,16.48-19.83,44.17-23.74,64.05-9.13,13.1,9.63,20.22,22.78,20.75,39.41,.53,16.52-6.13,29.91-18.78,41.09,2.11,.1,3.19,.2,4.27,.2,27.62,0,44.86,.02,72.48,0,9.1,0,13.33-4.41,13.33-13.79,0-25.62,0-51.24,0-76.86,0-1.27-.38-2.8,.16-3.77,1.21-2.18,2.53-5.05,4.48-5.82,1.94-.76,4.91,.24,7.03,1.32,2.14,1.08,3.71,3.3,5.66,4.86,14.16,11.33,33.48,12.42,48.54,2.79,15.32-9.79,23.28-28.3,19.92-46.3-3.4-18.19-17.33-32.47-34.92-35.51-14.8-2.56-27.52,1.98-38.21,12.7-2.46,2.47-5.08,3.62-8.33,2.24-3.27-1.4-4.4-4.23-4.34-7.7,.02-1.02,0-2.04,0-3.06,0-25.37,.01-50.73,0-76.1,0-9.12-4.31-13.51-13.21-13.52-27.62,0-44.86,0-72.48,0-1.16,0-2.32,.12-4.45,.24Z\" fill=\"#58b694\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6033765 elementor-widget elementor-widget-heading\" data-id=\"6033765\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Soluci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3323430 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3323430\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f54eae2\" data-id=\"f54eae2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb13e27 elementor-widget elementor-widget-text-editor\" data-id=\"fb13e27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Netrivals ha hecho posible que tannico.it tenga una imagen precisa y diaria de lo que ocurre con los precios de su competencia en el mercado. \u00bfPero c\u00f3mo ha sido posible superar la dificultad que introdujimos anteriormente?. \u00bfC\u00f3mo se ha hecho para rastrear los productos que carecen de c\u00f3digos EAN?<\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9293233\" data-id=\"9293233\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c93c0 elementor-widget elementor-widget-text-editor\" data-id=\"69c93c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>En este caso espec\u00edfico, las conexiones entre los productos se han hecho a trav\u00e9s del sistema Automatch de Netrivals, tambi\u00e9n conocido como el sistema Smart Connections.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf1bc38 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1bc38\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aad7dea\" data-id=\"aad7dea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06cab02 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"06cab02\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" viewBox=\"0 0 269.4 344.42\"><g id=\"b\"><g><path 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fill=\"#58b694\"><\/path><path d=\"M134.6,145.85c-30.93-.09-56.03-25.21-56.02-56.06,0-31.05,25.37-56.23,56.53-56.12,30.74,.11,55.97,25.61,55.76,56.36-.21,30.94-25.39,55.91-56.27,55.82Zm-27.48-20.84c14.47,11.77,35.63,12.77,51.46,2.79,16.42-10.35,24.33-29.9,19.74-48.8-4.3-17.73-20.32-32.03-37.93-33.6v3.1c0,13.06-.05,26.12,.04,39.18,.02,3.01-.87,5.34-3.05,7.47-7.46,7.29-14.77,14.73-22.17,22.09-2.6,2.58-5.28,5.08-8.09,7.78Zm21.95-79.91c-18.13,3.39-30.75,13.05-36.73,30.17-5.22,14.96-2.56,29.02,6.88,42.03,9.57-9.56,18.91-18.81,28.12-28.18,.96-.98,1.64-2.69,1.65-4.06,.13-12.36,.07-24.72,.07-37.09v-2.87Z\" fill=\"#58b694\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4bc64 elementor-widget elementor-widget-heading\" data-id=\"8d4bc64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2022fdd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2022fdd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e64a41\" data-id=\"6e64a41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d149613 elementor-widget elementor-widget-text-editor\" data-id=\"d149613\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Uno de los aspectos positivos a destacar como resultado de la implementaci\u00f3n de Netrivals es la gran cantidad de tiempo que Tannico ha ahorrado. En el pasado, este retailer sol\u00eda pasar largas horas recogiendo y revisando manualmente los precios y el surtido de productos de sus competidores. M\u00e1s concretamente, Tannico ha podido ahorrar m\u00e1s de 20 horas al mes gracias a la automatizaci\u00f3n del control de precios y atributos de los productos.\u00a0<\/p><p>Ahora este fuerte jugador en la industria del vino ha encontrado maneras de detectar f\u00e1cilmente d\u00f3nde le puede faltar ventaja competitiva en distintas \u00e1reas que impactan directamente en el desarrollo de su negocio:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291ed32 elementor-widget elementor-widget-text-editor\" data-id=\"291ed32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Competitividad de precios<\/b>, lo que tiene un impacto directo en las conversiones de este negocio de comercio electr\u00f3nico en un sector con gran competencia, como es el caso de la industria del vino.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c88ec elementor-widget elementor-widget-text-editor\" data-id=\"99c88ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Amplio an\u00e1lisis del surtido de productos,\u00a0<\/b>lo que permite a este vendedor tener la visi\u00f3n m\u00e1s completa del surtido de productos de sus competidores.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1e727 elementor-widget elementor-widget-spacer\" data-id=\"0d1e727\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6158f5a\" data-id=\"6158f5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cabe56 elementor-widget elementor-widget-text-editor\" data-id=\"4cabe56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Teniendo en cuenta los \u00faltimos puntos, podemos concluir que el departamento de compras de Tannico ha sido uno de los m\u00e1s beneficiados con la implementaci\u00f3n de la herramienta, ya que ahora pueden identificar los productos m\u00e1s nuevos y populares de sus competidores. Este hecho les permite desarrollar estrategias para reaccionar m\u00e1s eficazmente a los cambios en el surtido de productos de su competencia, lo que se traduce en los siguientes beneficios:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7620a elementor-widget elementor-widget-text-editor\" data-id=\"7f7620a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis completo de los cat\u00e1logos de la competencia para localizar productos nuevos y existentes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Informaci\u00f3n cr\u00edtica sobre el mercado para lograr un mayor poder de negociaci\u00f3n y exclusividad.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suficientes datos de productos para desarrollar acciones para expandir su cat\u00e1logo y generar m\u00e1s conversiones y oportunidades de negocio para su negocio de comercio electr\u00f3nico.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00dd3e elementor-widget elementor-widget-text-editor\" data-id=\"c00dd3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tAntonio Prati<br \/>\nSpecialist at the Procurement Department\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdfce79 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdfce79\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a99053\" data-id=\"3a99053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3b6940 elementor-widget elementor-widget-text-editor\" data-id=\"c3b6940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00bfQuieres saber m\u00e1s? Mira este v\u00eddeo sobre c\u00f3mo realizamos <br \/>las conexiones para los profesionales de la industria del vino<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6662393 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"6662393\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/12\/EN-vino.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2021\/01\/wineindustry_screenshot.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff22743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff22743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e1c354\" data-id=\"4e1c354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014ec16 elementor-widget elementor-widget-spacer\" data-id=\"014ec16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00c9xito Caso de \u00e9xito de Tannico con Netrivals Sobre Tannico Esta compa\u00f1\u00eda italiana est\u00e1 revolucionando la industria vin\u00edcola, tanto desde el punto de vista de la compra como de la venta. Esta empresa se ha convertido en un actor importante en este sector gracias a su enfoque tecnol\u00f3gico unificado y avanzado, junto con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":45917,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"kt_blocks_editor_width":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito de Tannico - Netrivals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netrivals.com\/es\/recursos\/casos-de-exito\/caso-de-exito-de-tannico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito de Tannico - Netrivals\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00c9xito Caso de \u00e9xito de Tannico con Netrivals Sobre Tannico Esta compa\u00f1\u00eda italiana est\u00e1 revolucionando la industria vin\u00edcola, tanto desde el punto de vista de la compra como de la venta. 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