Generate new product matches with Smart Connections

Learn how to generate new connections based on netRivals suggestions.

Tutorial video

Our Customer Success specialists explain how to generate new connections using Smart Connections functionality and product similarity attributes.

Generate new connections from product similarities

For every product you have, we’ll generate automatic connections whenever we find a matching EAN code between your product and your competitor’s product. Nevertheless, bear in mind that sometimes EAN codes might not be available. Either because you don’t have it listed in your data feed or because your competitors do not display those EAN codes. In cases like the last scenario, netRivals system still looks for titles, pictures and references within your competitors’ websites in order to offer you potential matches that you may want to confirm eventually.

Notice: Automatic connections can only be made when EAN codes are available in your product catalog and on your competitors’ websites. If these codes do not exist, the system will generate connection suggestions based on similarity attributes between products.

The easiest way to review such suggestions is to check the Smart Connections in the Manage Menu. Suggestions are displayed in two categories:

The first one (Similarity Suggestions) is where you’ll find all the products, that is to say, the complete set of products for which we have at least one suggestion/potential match that you could approve to generate a new connection in the platform.

The second one is the Suggestions by Attributes. In here you can see how many suggestions exist for each of the retailers/competitors displayed, as well as the attribute on which the suggestion has been based. In order to review any of these suggestions you simply need to click on that specific retailer and that will take you to the list of potential matches established by the platform.

There are two possible ways of reviewing the list of potential matches. Our recommendation is that you first get a glimpse of how accurate the list is. In case most of the suggested matches are accurate we can leave them as pre-connected and simply select the products that we do not want to connect (discard). In case you’re not that sure about the accuracy of the sugggested matches, you can discard all the matches and select only the options you want to get connected (pre-connected).

Tip: The best way to review the list of suggestions in the Smart Connections area is to check the level of accuracy of the matches offered.

Once you’ve reviewed all the list you can process these matches by hitting the button you’ll find below (Process). So when you hit Process all the pre-connected options will become a connection while the discarded ones will be omitted.

This is the way netRivals has to help you generate connections when automatic connections cannot be made due to missing EAN codes.

To learn more about the topic check our Manage Menu section in our Help Center.