{"id":38850,"date":"2020-09-29T10:34:10","date_gmt":"2020-09-29T10:34:10","guid":{"rendered":"https:\/\/newwww.netrivals.com\/benchmarking-competitif\/"},"modified":"2022-04-07T11:42:20","modified_gmt":"2022-04-07T11:42:20","slug":"benchmarking-competitif","status":"publish","type":"page","link":"https:\/\/www.netrivals.com\/fr\/marques\/benchmarking-competitif\/","title":{"rendered":"Benchmarking comp\u00e9titif"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38850\" class=\"elementor elementor-38850 elementor-10025\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fe5abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fe5abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a58c041\" data-id=\"a58c041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b803e28 elementor-widget elementor-widget-heading\" data-id=\"b803e28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Benchmarking pricing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c201a elementor-widget elementor-widget-spacer\" data-id=\"35c201a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d072364 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"d072364\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2021\/04\/01_netRivals_Benchmarking_FR_1920x1080_low.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2021\/04\/01_netRivals_thumbnail_Benchmarking_fr.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74779df elementor-widget elementor-widget-text-editor\" data-id=\"74779df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Netrivals met \u00e0 disposition de votre produit et de votre \u00e9quipe marketing un aper\u00e7u comparatif entre vos produits et ceux de vos concurrents, qui vous aide \u00e0 faire votre <\/span><span style=\"font-weight: 400;\">benchmark concurrentiel.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e60387 elementor-mobile-align-center elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e60387\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.netrivals.com\/fr\/obtenez-votre-demo\/\" class=\"elementor-button-link elementor-button elementor-size-xs elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une D\u00e9mo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8abb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8abb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcaa42d\" data-id=\"bcaa42d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-895064b elementor-widget elementor-widget-spacer\" data-id=\"895064b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c10153 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c10153\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5feea56\" data-id=\"5feea56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349152e elementor-widget elementor-widget-spacer\" data-id=\"349152e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a21fa70 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a21fa70\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb5673\" data-id=\"bfb5673\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cc3f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc3f00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b3f38f3\" data-id=\"b3f38f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8eacc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fa8eacc\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><path d=\"M34.7437 19.6969C34.7437 14.5766 30.6202 10.4531 25.4999 10.4531C20.3796 10.4531 16.2561 14.5766 16.2561 19.6969C16.2561 23.3672 18.3858 26.5391 21.5123 28.0344V29.8016H29.4874V28.0344C32.614 26.5391 34.7437 23.3672 34.7437 19.6969Z\" fill=\"white\"><\/path><path d=\"M29.4873 30.2547H21.5124C21.2405 30.2547 21.0592 30.0734 21.0592 29.8016V28.3062C17.842 26.6297 15.803 23.3219 15.803 19.6968C15.8029 14.35 20.153 10 25.4999 10C30.8468 10 35.1968 14.35 35.1968 19.6969C35.1968 23.3219 33.1577 26.6297 29.9405 28.3063V29.8016C29.9405 30.0735 29.7592 30.2547 29.4873 30.2547ZM21.9655 29.3485H29.0342V28.0344C29.0342 27.8532 29.1249 27.7172 29.3061 27.6266C32.342 26.1766 34.2905 23.0501 34.2905 19.6969C34.2905 14.8485 30.3483 10.9063 25.4999 10.9063C20.6514 10.9063 16.7092 14.8484 16.7092 19.6969C16.7092 23.05 18.6576 26.1766 21.6936 27.6266C21.8295 27.7172 21.9654 27.8531 21.9654 28.0344V29.3485H21.9655Z\" fill=\"#687D8D\"><\/path><path d=\"M23.4155 37.711V26.811L22.328 26.2672C19.7452 25.0438 18.1592 22.5063 18.1592 19.6516C18.1592 15.6188 21.4217 12.311 25.4998 12.311C29.5327 12.311 32.8404 15.5735 32.8404 19.6516C32.8404 22.5063 31.2545 24.9985 28.6717 26.2672L27.5841 26.811V37.711H23.4155Z\" fill=\"#22BA93\" fill-opacity=\"0.31\"><\/path><path d=\"M30.0652 37H20.9348C20.6739 37 20.5 36.8129 20.5 36.5322V29.4678C20.5 29.1871 20.6739 29 20.9348 29H30.0652C30.3261 29 30.5 29.1871 30.5 29.4678V36.5322C30.5 36.8129 30.2826 37 30.0652 37ZM21.3696 36.0643H29.6305V30.3H21.37L21.3696 36.0643Z\" fill=\"#687D8D\"><\/path><path d=\"M30.7109 31.8407H20.1984C19.9265 31.8407 19.7452 31.6594 19.7452 31.3876C19.7452 31.1157 19.9265 30.9344 20.1984 30.9344H30.7109C30.9828 30.9344 31.164 31.1157 31.164 31.3876C31.164 31.6594 30.9827 31.8407 30.7109 31.8407Z\" fill=\"#687D8D\"><\/path><path d=\"M30.9656 33.35H20.4531C20.1813 33.35 20 33.1687 20 32.8969C20 32.625 20.1813 32.4437 20.4531 32.4437H30.9657C31.2375 32.4437 31.4188 32.625 31.4188 32.8969C31.4187 33.1687 31.2375 33.35 30.9656 33.35Z\" fill=\"#687D8D\"><\/path><path d=\"M30.711 35.511H20.1985C19.9266 35.511 19.7454 35.3297 19.7454 35.0579C19.7454 34.786 19.9266 34.6047 20.1985 34.6047H30.711C30.9829 34.6047 31.1642 34.786 31.1642 35.0579C31.1642 35.3297 30.9828 35.511 30.711 35.511Z\" fill=\"#687D8D\"><\/path><path d=\"M25.5001 23.7297C18.4766 23.7297 11 22.2797 11 19.6516C11 17.7484 14.8062 16.7062 17.0719 16.2984C17.2984 16.2531 17.5704 16.4344 17.6156 16.661C17.661 16.8875 17.4797 17.1594 17.2531 17.2047C13.5828 17.9297 11.9062 18.9719 11.9062 19.6969C11.9062 21.0109 17.0718 22.8687 25.5 22.8687C33.9282 22.8687 39.0938 21.0109 39.0938 19.6969C39.0938 18.9719 37.4625 17.9297 33.7469 17.2047C33.5204 17.1594 33.3391 16.9328 33.3844 16.661C33.4297 16.4344 33.6562 16.2532 33.9281 16.2984C36.1938 16.7516 40 17.7484 40 19.6516C40.0001 22.325 32.5235 23.7297 25.5001 23.7297Z\" fill=\"#B7C6D2\"><\/path><path d=\"M22.9625 22.8688C17.4796 18.4734 12.4952 12.6735 14.1718 10.6344C15.2593 9.275 18.2046 10.3625 20.5155 11.5407C20.7421 11.6313 20.8327 11.9032 20.6968 12.1297C20.6062 12.3563 20.3343 12.4469 20.1077 12.311C16.8452 10.725 15.2593 10.6797 14.8515 11.1781C14.0359 12.2203 16.9359 16.8875 23.5062 22.1438C30.0765 27.4001 35.2875 29.1672 36.1031 28.125C36.5109 27.6266 36.1031 26.0407 33.7921 23.2313C33.6109 23.05 33.6562 22.7328 33.8375 22.5969C34.0187 22.4156 34.3359 22.4609 34.4719 22.6422C36.1485 24.6359 37.8703 27.3094 36.7828 28.6688C34.7437 31.3422 25.7265 25.0438 22.9625 22.8688Z\" fill=\"#B7C6D2\"><\/path><path d=\"M14.1718 28.6688C13.0843 27.3094 14.8515 24.6359 16.4828 22.6422C16.664 22.461 16.9359 22.4157 17.1172 22.5969C17.2984 22.7782 17.3437 23.05 17.1625 23.2313C14.8516 26.0407 14.489 27.6266 14.8516 28.1251C15.2141 28.5782 16.4828 28.6235 19.111 27.4454C21.5578 26.3579 24.5485 24.4547 27.4484 22.1438C34.0641 16.8875 36.9641 12.2203 36.1485 11.1781C35.7407 10.6797 34.1094 10.725 30.8016 12.4016C30.575 12.4922 30.3031 12.4469 30.2125 12.2203C30.1219 11.9938 30.1672 11.7219 30.3938 11.6313C32.75 10.4531 35.7859 9.32035 36.8735 10.6797C38.5047 12.7641 33.5656 18.5188 28.0828 22.9141C25.1375 25.2703 22.1016 27.2188 19.5641 28.3516C17.9782 28.9407 15.1688 29.9828 14.1718 28.6688Z\" fill=\"#B7C6D2\"><\/path><path d=\"M25.1827 14.9844H26.6327L25.5905 17.3406H27.1311L24.5936 20.875L25.2733 18.4734H23.8687L25.1827 14.9844Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7d717d\" data-id=\"a7d717d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab6df4 elementor-widget elementor-widget-heading\" data-id=\"fab6df4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Par exemple!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0663a0b elementor-widget elementor-widget-text-editor\" data-id=\"0663a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Cette information vous aidera \u00e0 d\u00e9terminer s\u2019il est n\u00e9cessaire d\u2019effectuer des modifications au niveau de la strat\u00e9gie ou de la marque. De la m\u00eame mani\u00e8re, vous serez \u00e0 m\u00eame d&#8217; \u00e9valuer la valeur r\u00e9elle de vos produits \u00e0 travers les canaux de distribution et m\u00eame le<\/span><a href=\"https:\/\/www.netrivals.com\/fr\/marques\/suivi-devaluations-critiques\/\"><b> suivi d&#8217;\u00e9valuation et critique.<\/b><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d9f5d4\" data-id=\"5d9f5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313b9f6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313b9f6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac354b\" data-id=\"9ac354b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f617e4 elementor-widget elementor-widget-spacer\" data-id=\"8f617e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa69de6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa69de6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd54229\" data-id=\"dd54229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3652d2 elementor-widget elementor-widget-image\" data-id=\"e3652d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-1024x1024.png 1024w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-300x300.png 300w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-150x150.png 150w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-768x768.png 768w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-80x80.png 80w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-70x70.png 70w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-100x100.png 100w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-1536x1536.png 1536w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1-75x75.png 75w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img1.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa772f2\" data-id=\"aa772f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d14fe6 elementor-widget elementor-widget-heading\" data-id=\"7d14fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effectuez le contr\u00f4le de la disponibilit\u00e9 de stock et les produits similaires\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef5b9d elementor-widget elementor-widget-text-editor\" data-id=\"3ef5b9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 part vos produits, Netrivals vous permet de suivre des produits similaires appartenant \u00e0 d\u2019autres marques. Avec les connexions intelligentes, effectuez votre <\/span>benchmark concurrentiel <span style=\"font-weight: 400;\">et\u00a0 d\u00e9couvrez quels sont les produits de vos concurrents qui ressemblent le plus aux v\u00f4tres. Vous pouvez \u00e9galement \u00e9valuer leur emplacement sur le march\u00e9 et le positionnement de leurs marques. Avec le<\/span><span style=\"font-weight: 400;\"> benchmark concurrentiel<\/span><span style=\"font-weight: 400;\"> vous allez rapidement et facilement comprendre comment les produits des marques concurrentes sont vendus dans les canaux de distribution en comparaison avec les v\u00f4tres. Visualisez en un clin d\u2019\u0153il les prix minimum, maximum ainsi que les prix moyens et calculez la valeur r\u00e9elle de votre produit sur le march\u00e9.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c57b5cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c57b5cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0702e28\" data-id=\"0702e28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e4762 elementor-widget elementor-widget-heading\" data-id=\"d7e4762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Observez si le prix de vos produits <br> est adapt\u00e9 \u00e0 votre march\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e189666 elementor-widget elementor-widget-text-editor\" data-id=\"e189666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9tudiez le prix et l\u2019\u00e9volution tarifaire des produits pouvant \u00eatre remplac\u00e9s par les v\u00f4tres dans le but d\u2019\u00e9valuer le degr\u00e9 de comp\u00e9titivit\u00e9 de votre march\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Analysez votre <\/span>benchmark concurrentiel<span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie de p\u00e9n\u00e9tration : introduisez votre produit sur le march\u00e9 en appliquant une politique de prix bas pour obtenir une acceptation plus rapide de votre produit.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie d\u2019alignement : fixez un prix similaire \u00e0 celui de vos concurrents et \u00e9tudiez les modifications et leur impact.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie de s\u00e9lection : si vous souhaitez vous d\u00e9marquer avec des prix \u00e9lev\u00e9s pour accro\u00eetre l\u2019exclusivit\u00e9 de votre marque, vous devez conna\u00eetre le prix de produits similaires sur le march\u00e9 et vous diff\u00e9rencier d\u2019eux.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6f905a\" data-id=\"e6f905a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07d4040 elementor-widget elementor-widget-image\" data-id=\"07d4040\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-1024x1024.png 1024w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-300x300.png 300w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-150x150.png 150w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-768x768.png 768w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-80x80.png 80w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-70x70.png 70w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-100x100.png 100w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-1536x1536.png 1536w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2-75x75.png 75w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img2.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa4938 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa4938\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f84c207\" data-id=\"f84c207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e6bc11 elementor-widget elementor-widget-image\" data-id=\"3e6bc11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-1024x1024.png 1024w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-300x300.png 300w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-150x150.png 150w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-768x768.png 768w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-80x80.png 80w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-70x70.png 70w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-100x100.png 100w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-1536x1536.png 1536w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3-75x75.png 75w, https:\/\/www.netrivals.com\/wp-content\/uploads\/2020\/09\/CompetitiveBenchmark-img3.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e8349b\" data-id=\"1e8349b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9103276 elementor-widget elementor-widget-heading\" data-id=\"9103276\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analysez l\u2019\u00e9lasticit\u00e9 tarifaire de votre produit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82dc341 elementor-widget elementor-widget-text-editor\" data-id=\"82dc341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Des maintenant le <\/span>benchmark concurrentiel <span style=\"font-weight: 400;\">que<\/span> <span style=\"font-weight: 400;\">vous avez d\u00e9finie, il est possible de tester les modifications de prix pour voir jusqu\u2019o\u00f9 peut aller l\u2019augmentation ou la diminution. Lorsque vous r\u00e9alisez ces essais, vous devez tenir compte des prix des produits de substitution de mani\u00e8re \u00e0 \u00e9viter un manque de variables \u00e0 prendre en compte pendant le test.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour \u00eatre en mesure de prendre des d\u00e9cisions judicieuses bas\u00e9es sur les donn\u00e9es, il faut prendre en consid\u00e9ration tous les facteurs susceptibles d\u2019avoir une influence sur la demande. Notre solution vous offre une vision du march\u00e9 dans son int\u00e9gralit\u00e9.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca87d4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5ca87d4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.netrivals.com\/retailers\/dynamic-pricing\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Dynamic pricing can help you creat the best pricing strategy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Netrivals met \u00e0 disposition de votre produit et de votre \u00e9quipe marketing un aper\u00e7u comparatif entre vos produits et ceux de vos concurrents, qui vous aide \u00e0 comprendre comment sont vendus des produits concurrents similaires sur la marketplace.<br \/>\nCette information vous aidera \u00e0 d\u00e9terminer s\u2019il est n\u00e9cessaire d&#8217;effectuer des modifications au niveau de la strat\u00e9gie ou de la marque. De la m\u00eame mani\u00e8re, vous serez \u00e0 m\u00eame d\u2019\u00e9valuer la valeur r\u00e9elle de vos produits \u00e0 travers les canaux de distribution.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":39048,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"kt_blocks_editor_width":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benchmarking pricing | Benchmark concurrentiel - Netrivals<\/title>\n<meta name=\"description\" content=\"Benchmarking pricing. Devenez capable d\u2019\u00e9valuer la valeur r\u00e9elle de vos produits \u00e0 travers les canaux de distribution. 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