{"id":38895,"date":"2020-09-29T13:17:46","date_gmt":"2020-09-29T13:17:46","guid":{"rendered":"https:\/\/newwww.netrivals.com\/observation-des-sites-internet-de-la-concurrence\/"},"modified":"2021-11-25T09:28:41","modified_gmt":"2021-11-25T09:28:41","slug":"observation-des-sites-internet-de-la-concurrence","status":"publish","type":"page","link":"https:\/\/www.netrivals.com\/fr\/ecommerce\/observation-des-sites-internet-de-la-concurrence\/","title":{"rendered":"Observation des sites internet de la concurrence"},"content":{"rendered":"\t\t
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Outil de veille strat\u00e9gique et concurrentielle<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Connaissez \u00e0 quel prix vos concurrents vendent vos produits et prenez les devants gr\u00e2ce aux rapports automatis\u00e9s de Netrivals. Profitez d\u2019une vision globale du march\u00e9, v\u00e9rifiez l\u2019\u00e9volution des prix et menez le jeu.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dans la plupart des cas, il n’est pas n\u00e9cessaire de connaitre les prix auxquels tous les vendeurs vendent un produit donn\u00e9. Le besoin peut se centrer uniquement sur les prix de certains vendeurs. Avec Netrivals, vous contr\u00f4lez aussi bien le prix et la disponibilit\u00e9 de n\u2019importe quel produit de votre concurrent. C\u2019est son site internet qui vous fournit l\u2019information.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Surveillez les sites de vos concurrents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utilisez <\/span>l\u2019outil de veille strat\u00e9gique<\/span> pour extraire directement les informations de vos rivaux de leur propre site web. Dans le cas des places de march\u00e9, par exemple, les prix auxquels les d\u00e9taillants vendent leurs produits sont diff\u00e9rents de ceux de leurs propres pages Web. Il est donc essentiel d’utiliser le logiciel de suivi des prix des concurrents pour conna\u00eetre les prix de vos concurrents \u00e0 la fois sur leur site Web et sur les places de march\u00e9.<\/span><\/p>

Avec l’outil de suivi des prix des concurrents de Netrivals, decouvrez les strategies precises de vos concurrents. Ces informations vous fourniront les donnees dont vous avez besoin pour mettre en place votre propre strategie de prix a l’aide d’un Advanced Repricer<\/a> <\/strong>et ainsi ameliorer vos propres prix et ventes.<\/p>

Notre Snapshot viewer est une fonctionnalite associee au module price history testimonial<\/a><\/strong> qui vous aide a capturer l’etat des prix des produits concurrents toutes les trois heures et tous les jours, dans chaque boutique en ligne, et pas seulement sur Google Shopping et Amazon.<\/p>

Comprenez les r\u00e9actions de leurs concurrents face aux changements de prix du march\u00e9 et d\u00e9couvrez leurs <\/span>strat\u00e9gie concurrentielle, strat\u00e9gie tarifaire ou strat\u00e9gie de tarification\u00a0 <\/span>\u00a0de mani\u00e8re tr\u00e8s pr\u00e9cise.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Surveillez la disponibilit\u00e9 de vos concurrents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec Netrivals, vous pouvez surveiller gr\u00e2ce \u00e0 <\/span>l’outil<\/span> de veille strat\u00e9gique le<\/span> stock de n\u2019importe quel produit appartenant \u00e0 un concurrent, directement \u00e0 travers son site internet. Cette information est bien plus pr\u00e9cieuse que celle d\u2019un comparateur de prix ou d\u2019une marketplace car les boutiques en ligne conservent toujours un stock de s\u00e9curit\u00e9 lorsqu\u2019elles chargent des inventaires sur des pages de tiers.<\/span><\/p>

Il est important de conna\u00eetre le prix, mais quel est l\u2019int\u00e9r\u00eat de vendre un produit avec une marge r\u00e9duite si vos concurrents ont \u00e9puis\u00e9 leur stock?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Indice des prix :
Le meilleur indicateur pour la comp\u00e9titivit\u00e9 commerciale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour connaitre la comp\u00e9titivit\u00e9 de votre produit sur le march\u00e9, en dehors du fait de savoir si vous avez ou non le meilleur prix, vous disposez d\u2019un KPI strat\u00e9gique appel\u00e9 indice des prix. Cet indicateur r\u00e9v\u00e8le le degr\u00e9 de comp\u00e9titivit\u00e9 du produit calcul\u00e9 sur la base du prix moyen du march\u00e9 et de votre prix de vente. Dans la plupart des cas, avoir le meilleur prix ne signifie pas avoir un prix appropri\u00e9. Un prix tr\u00e8s bas peut d\u00e9valoriser la perception du produit en question, alors qu\u2019un prix tr\u00e8s \u00e9lev\u00e9 peut occasionner une absence de visites ou de ventes sur le site web.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Utilisez les donn\u00e9es de la concurrence pour augmenter vos ventes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec Netrivals vous avez acc\u00e8s \u00e0 l\u2019\u00e9volution des prix et au cycle d’approvisionnement de vos concurrents. Cette information vous permet de cr\u00e9er des mod\u00e8les pr\u00e9dictifs visant \u00e0 produire des pr\u00e9visions de revenu et de logistique.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019outils de veille strat\u00e9gique pour surveiller les variantes de produit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On peut fr\u00e9quemment observer qu\u2019un produit est disponible sous diff\u00e9rentes tailles, poids, couleurs et toutes les variantes ont le m\u00eame EAN. Par exemple, un sac d\u2019aliment pour chien est disponible dans un format de 5 ou 10 kg, une chemise en taille XS ou XL, ou un pantalon peut \u00eatre bleu ou noir.<\/span><\/p>

Avec notre <\/span>outil de veille strat\u00e9gique<\/span> vous pouvez surveiller toutes les variantes de produit que vous souhaitez comme s\u2019il s\u2019agissait de produits diff\u00e9rents, ce qui rend cette information particuli\u00e8rement utile.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mise en relation intelligente de produits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec Netrivals vous ne devez pas relier les produits avec vos concurrents un par un, car vous disposez d\u2019un syst\u00e8me de mise en relation automatique, Ce syst\u00e8me perfectionn\u00e9 relie automatiquement les produits lorsque vous \u00eates s\u00fbr qu\u2019il s’agit du m\u00eame produit, par exemple avec des produits ayant le m\u00eame EAN.<\/p>\n

Dans certains cas cette co\u00efncidence n\u2019a pas lieu. Notre algorithme montre alors des produits portant le m\u00eame nom ou un nom similaire, affichant une image ou une description similaire. Vous n’\u00eates alors pas contraints de consulter les sites de vos concurrents et de les rechercher un par un.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Extension de navigateur Netrivals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lorsque vous naviguez sur un site web quel qu\u2019il soit, vous pouvez obtenir une analyse d\u00e9taill\u00e9e des prix et vous pouvez relier les produits \u00e0 ceux de votre catalogue.<\/p>\n

Si vous consultez une boutique que vous n’avez pas ajout\u00e9e dans vos concurrents pour ce produit, ils vous suffira de cliquer pour l\u2019inclure.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment \u00e7a marche ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Netrivals collecte les donn\u00e9es de produit de mani\u00e8re automatis\u00e9e. Les sites sont analys\u00e9s plusieurs fois par jour, pour que vous puissiez consulter les donn\u00e9es de produit r\u00e9elles et actualis\u00e9es sur le march\u00e9 en ligne.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyse de donn\u00e9es<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le syst\u00e8me de Netrivals analyse de nombreux sites (web direct, Google Shopping, marketplaces, etc.)<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Collecte de donn\u00e9es<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les donn\u00e9es collect\u00e9es se rapportent \u00e0 tous les types d’attribut de produit (image, stock, etc.) qui vont au-del\u00e0 du pricing.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Exploitation des donn\u00e9es<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les donn\u00e9es collect\u00e9es sont utilis\u00e9es dans des tableaux de bord BI et autres types d\u2019analyses.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Plateformes d\u2019e-commerce prises en charge<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019int\u00e9gration de Netrivals dans des plateformes d\u2019e-commerce est un processus en une seule \u00e9tape. Le<\/span> Advanced repricer<\/b><\/a> et la modifications de prix acc\u00e9l\u00e8rent votre capacit\u00e9 de r\u00e9action et vous aident \u00e0 d\u00e9finir une <\/span>strat\u00e9gie de tarification<\/span> plus dynamique.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n \r\n D\u00e9marrer <\/i>\r\n <\/a>\r\n <\/div>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Connaissez \u00e0 quel prix vos concurrents vendent vos produits et prenez les devants gr\u00e2ce aux rapports automatis\u00e9s de Netrivals. Profitez d\u2019une vision globale du march\u00e9, v\u00e9rifiez l\u2019\u00e9volution des prix et menez le jeu.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":39516,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","kt_blocks_editor_width":""},"yoast_head":"\nOutil de veille strat\u00e9gique et concurrentielle | Netrivals<\/title>\n<meta name=\"description\" content=\"Outil de veille strat\u00e9gique et concurrentielle. Profitez d\u2019une vision globale du march\u00e9, v\u00e9rifiez l\u2019\u00e9volution des prix et menez le jeu. 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