{"id":65043,"date":"2022-03-15T16:00:32","date_gmt":"2022-03-15T16:00:32","guid":{"rendered":"https:\/\/www.netrivals.com\/non-classifiee\/strategies-de-tarification-du-e-commerce\/"},"modified":"2022-03-15T16:18:49","modified_gmt":"2022-03-15T16:18:49","slug":"strategies-de-tarification-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.netrivals.com\/fr\/ressources\/articles\/strategies-de-tarification-du-e-commerce\/","title":{"rendered":"Strat\u00e9gies de tarification du e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65043\" class=\"elementor elementor-65043 elementor-64998\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0274127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0274127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5d3938\" data-id=\"d5d3938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108b278 elementor-widget elementor-widget-text-editor\" data-id=\"108b278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">De nos jours, le commerce \u00e9lectronique ne cesse de se d\u00e9velopper et, par <\/span><span style=\"font-weight: 400;\">cons\u00e9quent, la concurrence augmente \u00e9galement \u00e0 un rythme rapide. Si vous avez une entreprise de commerce \u00e9lectronique, vous savez combien il est difficile de fixer des prix conformes au march\u00e9. De bonnes strat\u00e9gies de tarification du e-commerce <\/span><span style=\"font-weight: 400;\">pour fixer les prix sans perdre de marge sont essentielles pour \u00e9viter d&#8217;\u00eatre distanc\u00e9 et pour am\u00e9liorer vos ventes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il faut beaucoup d&#8217;\u00e9tudes de march\u00e9 et de suivi de vos concurrents pour r\u00e9ussir dans la vente en ligne, surtout lorsqu&#8217;il s&#8217;agit de fixer des prix bas. La mise en \u0153uvre de strat\u00e9gies de tarification du e-commerce pour fixer les prix sans perdre de marge est possible gr\u00e2ce \u00e0 un suivi appropri\u00e9 de vos concurrents et des prix qui changent tous les jours.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a52f72c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52f72c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04fbe56\" data-id=\"04fbe56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3ca71 elementor-widget elementor-widget-heading\" data-id=\"2c3ca71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels types de strat\u00e9gies de tarification du e-commerce existent?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a354c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a354c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4bdbfc\" data-id=\"e4bdbfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319a81f elementor-widget elementor-widget-text-editor\" data-id=\"319a81f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Voici quelques <\/span><span style=\"font-weight: 400;\">strat\u00e9gies de tarification du e-commerce <\/span><span style=\"font-weight: 400;\">que vous pouvez appliquer \u00e0 votre entreprise pour en faire un succ\u00e8s.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.netrivals.com\/fr\/ressources\/articles\/comment-fixer-le-prix-de-penetration-du-marche\/\">Strat\u00e9gie de p\u00e9n\u00e9tration du march\u00e9<\/a> : Ici, un produit est introduit sur le march\u00e9 \u00e0 un prix bas, qui est ensuite successivement augment\u00e9. Gr\u00e2ce \u00e0 cette strat\u00e9gie, une part de march\u00e9 peut \u00eatre cr\u00e9\u00e9e et un nouveau produit peut \u00eatre positionn\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.netrivals.com\/fr\/non-classifiee\/strategie-de-discrimination-par-les-prix-ce-que-vous-devez-savoir\/\">Discrimination par les prix<\/a> : \u00e9galement appel\u00e9e diff\u00e9renciation des prix. Elle est utilis\u00e9e lorsqu&#8217;une marque propose diff\u00e9rents prix pour un m\u00eame produit, adapt\u00e9s au march\u00e9. Il peut s&#8217;agir par exemple de facteurs r\u00e9gionaux, g\u00e9n\u00e9rationnels ou de quantit\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie de prix Hi-Lo : il s&#8217;agit d&#8217;une strat\u00e9gie dans laquelle une entreprise lance un produit \u00e0 un prix \u00e9lev\u00e9 et le r\u00e9duit ensuite, car il peut perdre de sa pertinence avec le temps ou les nouveaut\u00e9s. Quelques exemples : les liquidations ou les soldes de fin d&#8217;ann\u00e9e.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.netrivals.com\/fr\/ecommerce\/dynamic-pricing\/\">La tarification dynamique<\/a> : C&#8217;est l&#8217;une des strat\u00e9gies les plus efficaces. Il s&#8217;agit d&#8217;une strat\u00e9gie dynamique et flexible, bas\u00e9e sur les prix de vos concurrents et la demande du march\u00e9. Elle consiste principalement \u00e0 surveiller vos concurrents et \u00e0 ajuster vos prix en fonction de leur \u00e9volution. Avec un outil de tarification dynamique automatis\u00e9, vous pouvez d\u00e9cider quand et dans quelle mesure vous devez modifier vos prix par rapport \u00e0 ceux de vos concurrents. Par exemple, vous pouvez d\u00e9cider d&#8217;\u00eatre toujours 1 \u20ac moins cher que votre plus grand concurrent, ou de ne pas changer. C&#8217;est l&#8217;exemple parfait d&#8217;une strat\u00e9gie de tarification du commerce \u00e9lectronique permettant de fixer les prix sans perdre de marge, car vous pouvez fixer la marge et les r\u00e8gles que vous souhaitez.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ffaf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ffaf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-210930a\" data-id=\"210930a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74306a2 elementor-widget elementor-widget-heading\" data-id=\"74306a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-xl\">Conclusions:<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fce1c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fce1c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2283fb\" data-id=\"c2283fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52791bf elementor-widget elementor-widget-text-editor\" data-id=\"52791bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Il existe plusieurs fa\u00e7ons de mettre en \u0153uvre des <\/span><b>s<\/b><b>trat\u00e9gies de tarification du e-commerce <\/b><span style=\"font-weight: 400;\">sans perdre de marge, mais vous devez identifier les besoins de chaque entreprise, et aussi savoir qui sont vos concurrents. Disposer des outils n\u00e9cessaires pour mener \u00e0 bien votre strat\u00e9gie vous permettra de prendre de meilleures d\u00e9cisions et d&#8217;adapter les prix \u00e0 la demande du march\u00e9.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De nos jours, le commerce \u00e9lectronique ne cesse de se d\u00e9velopper et, par cons\u00e9quent, la concurrence augmente \u00e9galement \u00e0 un rythme rapide. Si vous avez une entreprise de commerce \u00e9lectronique, vous savez combien il est difficile de fixer des prix conformes au march\u00e9. De bonnes strat\u00e9gies de tarification du e-commerce pour fixer les prix sans [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":65052,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"content-type":"","kt_blocks_editor_width":""},"categories":[230,232],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gies de tarification du e-commerce<\/title>\n<meta name=\"description\" content=\"D\u00e9cider du prix d&#039;un produit est compliqu\u00e9, il est donc important de mettre en \u0153uvre des strat\u00e9gies de tarification du e-commerce pour fixer les prix sans perdre de marge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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