Analysis of prices of brands and online stores in the category of Skin Care and Make-up in Netherlands (PDF)

Analysis of prices of brands and online stores in the category of Music Products in the United Kingdom (PDF)

Analysis of prices of brands and online stores in the category of DIY in France (PDF)

Analysis of prices of brands and online stores in the category of Consumer Electronics in Germany (PDF)

PPC Campaigns for Ecommerce

How to define and put into action a successful PPC strategy The key questions solved by the expert Álvaro Bautista. Ask me anything Series Álvaro Bautista specialized in Business and Marketing at the Universidad Complutense de Madrid. After that, he took several advanced online marketing and CRO programs at KSchool. He believes that formal training […]

Why is it not a good idea to depend on a supplier who extracts most of the data from Google Shopping?

For some time now there has been much discussion about which method is more effective in capturing data that is essential to the world of e-commerce. In most cases, online retailers rely on sources such as Google Shopping to know their competitors’ prices, or employ tools that use this same data source to extract this […]

Google Shopping is failing across Europe

During this day, a lot of problems have been observed with Google’s price comparator, Google Shopping. At Netrivals we have been carrying out different checks, accessing from different countries such as Spain, France, the United Kingdom and Germany and through different browsers. Using transactional keywords, that is, those with the highest competition in the auction, […]

Going beyond EAN codes: The case of the wine industry

The standardization of EAN as the reference code for many of the products that are bought every day represents a significant modernization for all retailers: it has allowed them to categorize their products more easily and has made it possible to study the competition. However, there are sectors where it is not possible to establish […]

How to explore trending and new products in the online sporting goods sector

One of the main features of the sporting goods industry is the continued use of elite athletes as a central pillar of campaigns and product presentation, due to the great influence they have on the Web. These presentations, like new official kits or even athletes who develop production lines within the brands, have become mass […]

Google Analytics: The Set-Up

Google Analytics: Audiences

Google Analytics: Acquisition

Google Analytics: Behaviour

Google Analytics: Conversions

Google Analytics: The Set-Up (White Paper)

Google Analytics: Audiences (White Paper)

Google Analytics: Acquisition (White Paper)

Google Analytics: Behaviour (White Paper)

Google Analytics: Conversions (White Paper)

Tradeinn’s success story: a case of sales growth

How to create and optimize a full PPC strategy for your Sporting Goods e-Commerce Business

How to create and optimize a full PPC strategy for Sporting Goods e-Commerce Businesses

7 Common Mistakes that cost Sport e-Commerce Millions

More than 65% of purchases in European Union countries have involved sports products or clothing, with more than 70% in the 16-24 age range. This data puts online retailers of sports products as the first choice of purchase for the majority of EU Internet users. Even though trends in Internet shopping have increased in recent […]

How to obtain the maximum return of your ads for your sports online store?

In order to optimize our campaigns we must have clear from the beginning what the KPIs -or Key Performance Indicators are: they are metrics or statistics to define the performance of our campaigns- of our business. While looking at profitability is not the same as analyzing a business model to look at certain types of […]

How to make the most of the budget you invest in online ads for sporting ads

This guide is adapted to the sports sector. To learn how to launch a complete online advertising strategy for e-commerce visit our White Papers section, there you will find several free resources that will help you achieve success. About the sports industry As we explained in the study on the sports industry, this sector is […]

These are the keys to success for top Sports Clubs’ e-stores

Beyond sports competitions, nowadays clubs also compete as brands to exploit around the world, thanks to the fan bases. Globalization, Internet access and the dominance of social media have allowed to multiply exponentially the influence and reach of clubs in different parts of the world. Also, as if it were a multi-million dollar transfer, clubs […]

Is the purchase department of your sports online store struggling with their theoretical margin?

To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we must remember the competitiveness in the sports goods sector, in which you are operating. These analyses will mark your competitive position and give you a better understanding of how your […]

Offering the best products at the best prices in your sports e-commerce business: overcoming the challenge

If we analyze the sports goods market, an industry that generated more than 70 billion dollars in the US in 2018, we can instantly observe two very marked characteristics: the enormous competitiveness and saturation, with most brands being suppliers and retailers at the same time, and the verticalization of the sector, due to the great […]

How can you detect the appearance of new rivals in the so competitive sport industry?

To analyze the competitiveness of an industry like the sporting goods industry we can use the Porter analysis of the Five Forces. This model, created by Michael Eugene Porter, takes into account different factors that will help you have a more complete picture of your business. Porter’s five forces are: The bargaining power of customers […]

How can you get daily updated prices on rival sporting goods stores?

As a sporting goods business owner you need to have a comprehensive picture of both your vertical and your competitors, as doing so will give you valuable knowledge with which you can apply better prices and be more competitive. Among the actions you have to take to achieve the necessary information about your competitors is […]

Keys to improve the revenue, profit margin and positioning of your online store

The performance of any business, whether online or traditional, can be measured through metrics. The three main ones are: profit margin, conversion ratio and price index. With these statistics you can know where your e-commerce is and the profitability of the products in your inventory. In this guide we will give you the keys to […]

How to get more margin in your product catalog

Two basic concepts must be controlled for every retail store to succeed in its market: profit margin and conversion ratios. These metrics are related and interdependent, meaning that one should not be prioritized over the other. In this guide, we will focus on how to improve the profit margin of your product catalog through different […]

How to improve the position of your online store in the sporting goods industry

One of the aspects in which physical stores still outperform online stores is the shopping experience: getting into the store, interacting, being able to try the products… With Internet evolution, online stores have managed to reduce the barrier of shopping from anywhere in the world. The ritual of going to a shopping centre has shifted […]

Find out how you compete in products sold in packs of different units

The best way to implement an effective pricing strategy for your products is to investigate the market and the competition. Generally, when comparing products, the same item reference code is used and the price set for those products is compared. So far easy, isn’t it? But in some cases you may be tracking products that […]

Do product variants affect prices in the sporting goods industry?

One of the most important factors in a consumer’s choice of product is price. It is quite normal to see a customer leave the shopping cart at the last minute because he or she had not noticed that such a cheap product was actually for children. Product variants are necessary elements to have a greater […]

How are competing online sports stores pricing their products?

Athletes are the great references for the 21st century society. Every child wants to be Messi, LeBron James, Naomi Osaka or Megan Rapinoe. The sports goods industry is aware of the influence that athletes, converted into continuous advertising spaces and core of the brands’ marketing strategies thanks to media exposure and social networks, can have […]

How to maximize your profits in the e-commerce sporting goods industry

Selling in the sports equipment industry is no easy job. There is a lot of competition and seasonality of products, since a lot of these are heavily linked to a given season-customers tend to buy products in seasons where they can use it, such as skies in winter- or related to major events, such as […]

When should you change prices on your online store?

Making a price change for products is not an easy task, as it requires a good analysis of the competition and the market. The timing of price changes is almost as important as the process of price change itself, so be sure to take the step. Therefore, it is essential to analyze when to change […]

Marketing Mix: Price as one of the big P’s

Price is one of the most important variables for the customer when choosing one item over another. At the end of the 1940s, marketing expert Jerome McCarthy introduced the four cornerstones of the Marketing Mix: Price, Product, Place and Promotion. Therefore, in order to design any effective marketing strategy, professionals had to take into account […]

What has been the evolution of food and beverage prices during COVID-19?

Many markets are already beginning to experience a relaxation of restrictive confinement measures. The truth is that the current scenario in the various markets is very different from what we saw at the beginning of the year. Over these months, users have had to cover needs such as entertainment and regular food shopping from their […]

Multi-Channel Funnels: Analyzing the Different Marketing Strategies for Your e-Commerce

This section of Google Analytics is extremely significant to analyze to the smallest detail the different marketing strategies that are being applied for your ecommerce store. One of the biggest issues of analytics is determining which attribution system is right for our business. First of all, let’s freshen up the different attribution models we have […]

Optimize Your E-commerce Learning the Reports of Google Analytics’ Conversions Section

Learn more about these four useful reports you can obtain from the Conversions Section of Google Analytics in order to optimize your ecommerce performance. Product Performancev This report is one of the most important ones on Google Analytics for any e-commerce store. Here you can find detailed information about the performance of each product: from […]

How to Understand Your Users’ Purchase Behaviour on Google Analytics

Google Analytics’ Conversion section provides you with relevant data about the purchase process that users take throughout your website. The following report indicates in a very visual way the purchase funnel of your e-commerce store. Let’s take a look at how interpret the graph: The graph shows the five phases of the purchasing process, that […]

An Overview to Google Analytics’ Conversion Section

Data Analysis has become an indispensable matter for most businesses in any sector. The power of the data provided by the new digital solutions has many benefits for your e-commerce business. Undoubtedly, data analysis can give you an accurate insight into your target audience profile, the way this audience interacts with your e-commerce and your […]

Google Ads for your e-Commerce: Strategy in the Display Network

Google Ads for your e-Commerce: Strategy in the Display Network (White Paper)

Create and Optimize your Google Shopping Campaign. A Step-By-Step Guide

Create and Optimize your Google Shopping Campaign. A Step-By-Step Guide (White Paper)

Google Ads for e-Commerce: Strategy in the Search Network

Google Ads for e-Commerce: Strategy in the Search Network (White Paper)

10 Advanced Strategies to Improve the Performance of your Google Shopping Campaigns

10 Advanced Strategies to Improve the Performance of your Google Shopping Campaigns (White Paper)

How Do You Know How Users Behave On Your Site With Google Analytics

The transition of stores to the Internet has created new opportunities for retailers: analyzing the performance of e-commerce has become a must for retailers. In this sense, the American technology multinational Google, developed in 2005 a software to analyze all aspects of an e-commerce, is what we know as Google Analytics. Site content This report […]

How to Use Acquisition Reports to Improve your Campaigns?

Google Analytics is a very useful tool for both e-commerce and physical stores to check the effectiveness of advertising campaigns and strategies. This web analytics tool allows you to observe trends, origins or user behavior on the web as well as access to conversion and business metrics. In these reports we will see information about […]

Google Analytics Key Reports Used by Top Companies You Can’t Miss

Google, with its Google Analytics tool, has helped companies with their free analyses for e-commerce. In this post we will see some of the main reports for setting up audiences in Google Analytics. Before we start with the reports, let’s review the most important metrics we’ll see in this post: Users: are people who access […]

How to Configure the Analytics Views?

Google Analytics has been helping hundreds of e-commerces since 2005 with its software too see important consumer data such as geographical origin, the device users have used, how they have found your page, etc. To make the most of this tool, you must configure correctly the Analytics Views. The configuration of the analytics view is […]

How to Structure the Google Analytics Account?

Google Analytics has become a very important partner for both e-commerce and physical stores with an online channel. This web analytics tool created in 2005 allows you to know the trends and behavior of users on your website. When you create an account in Google Analytics, you need to set up at least three major […]

How and When to Use Google Shopping Campaigns

Google Shopping contains two main subcategories to perform campaigns in: Standard Shopping strategy, where you can only see the search terms that activated your ads. This option is not available on Smart Shopping. Smart Shopping, where dynamic retargeting techniques are employed automatically and mandatorily, as it maximizes conversion value. It’s a two-in-one strategy. Standard Shopping […]

3 Key Concepts to Create a Google Shopping Campaign

Google Shopping is one of the most used price comparators for many retailers and brands when selling products online: it extends to both users that know you and users that still don’t but are looking for products related to your store. What is Google Shopping? Google Shopping is a type of Google Ads campaign in […]

Why Use Retargeting in your Campaigns?

Retargeting is the technique that aims to impact those users that already visited your website before. The use of Retargeting strategies will improve your Google Display Campaigns. The goal of this strategy is to search for those users that showed interest in your products or brand but didn’t end up converting, and make them convert. […]

What is Prospecting on Google Ads Display For?

Prospecting is a methodology intended for searching new potential users. Thanks to platforms like Google Ads, the prospecting technologies have become way much more accurate and specific, you can now reach a broader amount of potential users and segment new audiences with more accuracy. First of all you need to investigate your vertical by using […]

How Search Network Works?

Google Ads is an indispensable platform to advertise your articles and reach a wider audience. The advertising tool is an essential service for e-commerce and retailers. Through Google Ads you will be able to maximize your profits and increase the conversion rate of your products. But do you know how to optimize your ads to […]

Amazon Netherlands: A New Key Player in the Dutch Market

Amazon opens its new online marketplace Amazon Netherlands with millions of products for the Dutch customers. Six years after its implementation in the country, Amazon Netherlands is ready to start selling on a large scale. Amazon.nl has indeed existed since 2014 in the Netherlands. Still, as from March 2020, you can buy all sorts of […]

3 Types of Search Network Campaigns You Can’t Miss

Google Ads has several different types of campaigns to show your ads. In other posts we have discussed 3 valuable campaigns for your e-commerce. In this post we will deal with another 3 campaigns that are essential for the success of your ad strategies. These are: Search campaigns for competitor traffic, Brand campaigns, RLSA (Remarketing […]

Price Skimming: What you need to know

Price skimming is a pricing strategy used by business which consists of establishing an initial high price for a product in order to lower that price over time and reach more portions of the market. This strategy is primarily used in the technology or video game sectors. To understand the mechanics of this strategy it […]

Price Escalation: How to overcome it

Cost escalation is the increase in expenditure that occurs when a product is exported to a foreign market, because there are now export-related expenses such as tariffs, increased distribution costs, etc. If you want to expand your commerce to international markets you must take into account the cost escalation as well as adapt to the […]

How Price Points can help you maximize profits

Price points are the competitive value of the products resulting from the study of supply and demand behaviour. The price points then represent the amount of goods you would sell at price x. This can be displayed in a graph like the one shown below. In order to get competitive prices for your products, you […]

What Does MSRP Mean?

The meaning of MRSP is the manufacturer’s suggested retail price, in other words, the price that producers and brands recommend to merchants and stores. It is a price that takes into account the process and costs of production. The final selling price may change as it is influenced by other factors such as logistics or […]

What is competitor-based pricing?

As the name suggests, competition-based pricing is a pricing strategy in which a company sets the price for its products after observing the competition. However, this strategy does not cover initial costs and only takes into account the selling price of the rivals’ products. To set the price of a product according to the price […]

How much does dynamic pricing software cost

There are no absolute terms to set Dynamic Pricing cost, as it will change according to the needs and characteristics of your business, such as the number of markets you want to control, the size of your company or the number of products to be analyzed. The willingness to pay will vary according to the […]

How much does price monitoring software cost

The cost of price monitoring is a variable attribute, as it will change according to the needs and characteristics of your company. Gathering all the information about competitors’ products (price, stock availability, etc.) manually is impossible, it would mean a huge expense in human and economic resources for your business, that is why there are […]

How much does price intelligence software cost

The cost of price intelligence has a value that is undoubtedly affordable for any company or business that wants to succeed in the sector. This, however, can vary, always according to the needs of your business (if it has more than one sales channel, operates in different countries, etc.) or the size of your business. […]

How to use Google Shopping Campaigns to Beat Competitors

Google Shopping competitors rival each other to get the lowest prices and therefore have the buy box that will bring them more sales for their products. You can use the price comparator to advertise a list of products, from which you should only choose those with the best performance. Choose the product feed Choosing which […]

Data science for pricing optimization

Today we hear about data science as a breakthrough concept that has been established in society and day-to-day life: from the construction of political discourses to elite sport, where teams have a data analytics team to improve performance on the field. Commerce is no exception, and uses data science for pricing. Retailers use data analysis […]

Product Review Monitoring, Management and Big Data Analytics

Users’ general perception of a product is one of the most important elements that brands take into account. The quickest way to find out what consumers think about your brand is to look at the reviews and ratings they do on marketplaces such as Amazon. Monitoring reviews allows you, among other things, to control the […]

Set the best price for my products: Pricing

One of the most important issues when designing an effective marketing plan is pricing. This idea was defined by the American economist Kent Monroe as “the art and science of understanding how much a customer would be willing to pay for a product or service, trying to get the most out of it”. In order […]

Structure of the campaigns on Google Shopping

A shopping campaign structure is essential when optimizing a strategy on the Google Shopping portal. The most common thing is to elaborate the campaign structure based on the same pattern of web architecture – the way your portal is organized – of the online store. Now we are going to see some of the most […]

Retargeting audiences on Google Shopping, RSLA

Remarketing on Google Shopping is a useful way to reach those users which had previously visited your e-commerce with their mobile devices or computers. The idea is to create an adapted and personalized advertising campaign for those potential consumers who have already browsed your website and who meet certain specific parameters. What is RSLA? Remarketing […]

Bidding strategies on Google Shopping

Developing a Google Shopping bidding strategy is the best way to run an efficient and effective product campaign on Google. To refresh your memory, let’s remember the different bidding strategies available on Google Shopping: Standard shopping: you can use Enhanced CPC,Clics maximization or ROAS. Smart shopping: here you can apply Maximize conversion value bidding and […]

Title modification for Google Shopping on Merchant Center

Adding a title in Google Shopping is essential since Google Ads doesn’t allow you to choose the keywords for which you want to display your ads. When designing a title, you have several ways to increase the probability that your products will appear according to certain search terms. Before developing a strategy, we are going […]

Master the online market of the pet sector

Throughout the millennia, humanity has enjoyed the company of animals. From the domestication of wolves to ensure survival to the use of animals for therapy, the value of animals to human life is evident. Thanks to the increase in purchasing power and quality of life, a pet sector has developed, which is responsible for providing […]

Update your prices daily on Google Shopping

There is nothing better for your business than having a nice, shiny showcase to display your best products. E-commerces have that showcase in the form of an article search engine, within the biggest search tool, Google. Google Shopping apart from being a display window for your products is also a price comparator. Users use it […]

Dynamic Pricing: Explode Your Profit Margin

One of the keys to the success of e-commerce is the race to get the best price. The different online shops adjust the prices of their products more and more in order to get more market share. In order to beat the competition it is necessary to compare products in order to implement an ideal […]

How to sell more in the music sector: instruments, audio, accessories,..

Music is an element that has accompanied us for millennia and has been progressing in parallel with humanity: from Ancient Greece to the concert and music festivals, it is clear that it is a necessary part of human life. Over the centuries, an industry has also developed to satisfy the demand of musical consumption, both […]

Automatic price monitoring

In order to get a global picture of the market in which you operate, it is necessary to do a price tracking of the competition in those similar and/or identical products that both you and your rivals offer. Monitoring the prices of your rivals manually means a great investment of time and money, since tracking […]

How to succeed with my fashion ecommerce

The rise of social networks and new celebrities, the ‘influencers’, has helped establish the fashion sector as one of the most profitable for e-commerce. This fact has led to the creation of many online stores, in addition to the digitization of physical stores such as Zara, Mango or Primark. To sell your fashion accessories such […]

What pricing strategy are my competitors following?

Designing a price strategy is essential for your e-commerce to succeed. In order to set your prices you can look at the cost of the product, the market or the rivals. A competitor analysis will give you a global vision of your vertical and will allow you to identify pricing patterns of your competitors, so […]

What can I achieve by using Price Intelligence in my online store?

Knowing the influence that market prices have on users’ purchasing decisions and how this can affect your store is known as Price Intelligence. This knowledge is acquired through price analysis of your competition within your vertical, and allows you to adapt to any market situation. How does it works? The software automatically traces and matches […]

Protect your product’s profit margin with dynamic prices

There are three metrics that all e-commerce must follow to be economically viable: the profit margin, the price index and the conversion rate. The profit margin-the metric that indicates the difference between the cost of production and the final selling price of a product-is the most important and sensitive of the three. We never recommend […]

How to maintain price parity with your competitors

Price intelligence is a tool that, thanks to the study of the competition’s prices, gives you a global vision of your vertical and consequently, an advantage over your rivals. Often competitors can have products at a lower price than the one you have in your e-commerce. In those cases you can apply price intelligence as […]

Price Competitiveness on Google Merchant Center

This February 2020, we have spotted the latest beta version of Google in many Google Merchant Center accounts. So far, it looks very interesting, but the value it brings to the decision-making process is not that high. In this article, we are going to talk about all the features that have been included so far, […]

Google Ads Price Market Metrics

Since Google AdWords changed its name to Google Ads, presenting us with a completely different and updated interface, Google has not stopped introducing new features and improvements. This year we have seen how Google Ads has shown new metrics that did not exist on the old platform. Today we’re going to talk about three new […]

How to respect the MAP price so as not to devalue a brand

Brands invest a lot of money in advertising and marketing to make sure they identify their product with specific values, such as prestige, differentiation or quality. Apart from using their advertising departments, the sales department is responsible to do a MAP price control. But what is the MAP? Europe vs. USA The acronym MAP stands […]

How to sell more in the toys and games industry

Playing is an inherent characteristic of humanity. With the technological revolution we went from entertainment through toys to another sector: videogames. According to a study done by Newzoo, there are more than 2.2 billion players in the world, which makes it a very demanding industry. Nevertheless, the classic toy option is still a viable business, […]

How to set the prices of an e-commerce

One of the most complicated tasks in business is to set a sales value for your products. Monitoring prices of similar items is an important step towards establishing an optimal pricing strategy. There are several factors when determining a price, these can be internal such as the cost of the product or external as the […]

Reduce costs of the company thanks to the purchasing department

Reducing costs is the primary goal of any purchasing department. Even though getting to optimize and maximize the benefits of your online store is not as easy as it could seem, thanks to monitoring tools and dynamic pricing solutions, you will get to achieve the objectives of your purchasing department and maximize the performance of […]

Succeed in the online health and wellness retail industry

Just like most of the online markets, it is necessary to analyze the situation of the sector to obtain valuable data that help you understand and improve your digital performance. This is also the case for the health and wellness industry. Making a proper analysis of the health industry can surely help your brand or […]

Beat your competition with Price Intelligence tools

To make your ecommerce successful it is necessary to know where your product is positioned in the market. In this case, to spy on the prices of your competitors is necessary in order to implement the right price strategy. The most important factor for the consumer when choosing a product is the cost of it, […]

The importance of monitoring your competition’s prices

To know where your product is positioned in the market is a basic task for the development of the commercial activity of any company. Doing so requires spying on competitors in order to create a market strategy that allows for competitive pricing without compromising the profit margin. Monitor the competitionto know your advantages and to […]

How do I control my prices in different ecommerce stores and countries?

Usually, a brand is present in many a country and a large number of e-commerce stores. Thus, a brand manages a significant volume of products at the same time in different channels. If this is your case, controlling the price of all your products can be a harsh, tedious task since you have a large […]

How to sell more than my competition by applying dynamic prices

There are many different techniques an e-commerce store can implement to increase sales. Today we will take a look at one in particular: dynamic pricing solutions. A proper pricing strategy to improve profitability Having a properly designed pricing strategy is crucial to enhance the performance of your online store and stand out from the competition […]

Make your e-commerce profitable with Price Intelligence

Price Intelligence solutions will help you understand the behaviour of your market thanks to competitor’s monitoring and products’ repricing by using optimization tools. In the first place, what is price intelligence? It can be defined as an analysis methodology that studies the impact of the market’s behaviour on final consumers’ purchasing decisions and, as a […]

Price tracking to increase sales

Price tracking tools let you obtain powerful and valuable data for your e-commerce as well as improving your competitiveness level inside your vertical. Why should I monitor online prices? Actually, despite the results of many annual reports about the continued upward trend to buy over the internet, it is not easy to own an e-commerce […]

Differences between Google Shopping and Amazon Ads

Advertising your products is essential to improve your revenues. Setting competitive prices to advertise your products on Google Shopping and get more conversions in your online store is the first step to the success of your business. Since ecommerces lack of shop windows they announce themselves in platforms such as Google Shopping or Amazon. From […]

Analyze the beauty industry and sell in different countries

The beauty industry is one of the most expanding sectors worldwide, both in brick-and-mortar and online sales, as well as one with the biggest production around the globe. If you have an e-commerce business related to this industry, it is critical to analyze the beauty sector to catch the attention of more potential consumers. Analyzing […]

Tips for Improving Sales Using Google Shopping

An excellent way to boost your e-commerce stores’ sales is to use platforms like Google Shopping. However, it is necessary to know how to optimize your campaigns in that platform to take out the most of it as it can bring you notorious results for your digital store if appropriately used. We want to recommend […]

Successful E-Commerce Sectors

The chance of buying over the internet supposed a considerable change in sales volume for many industries. However, not all of them have benefited the same way from this growth; a few such as fashion or electronics have seen their demand increase considerably in the last years; whereas alimentary industry, for instance, has not boosted […]

The Relationship between Pricing and Purchasing Department

One of the main duties of the purchasing department of any company is to try to reduce the costs the company has. As every business wants to stay economically profitable, getting to negotiate favorable purchasing costs is the key to minimize costs and, specifically in the case of e-commerce stores, to be more competitive. Pricing […]

How to Succeed in the Online Eyewear Market

Fashion accessories’ industry is undoubtedly one of the most relevant industries in the market. Its wide variety of products, categories and brands, support the success of it. If you are working in such a sector, analyzing the fashion accessories industry is an excellent way to stand out from the vast amount of competitors and increase […]

Google Shopping, How Does It Work?

Synchronize your catalog with Google Shopping and maximize the sales of your e-commerce by optimizing the product selection to that platform. Google Shopping has become one of the most effective platforms to make your store visible online and bring more traffic and conversions. Even though the level of competitiveness is really high, some tools allow […]

How Can I Beat my Competitors?

E-commerce stores work under an intense rivalry partially caused by the large reception online sales had among consumers, which made an upward increase in this type of digital companies. Standing out among the big number of digital stores is not easy; however, if you make proper competitor analysis and employ adequate pricing strategies, you can […]

The Use of Extensions to Track Prices

Only a few monitoring tools already include price tracking extensions for your browser. Nonetheless, having a competitor’s price monitoring extension is a more dynamic and immediate way to keep track of rival’s prices. Competitor monitoring is a powerful solution that helps you understand the status of your products inside the market and what their situation […]

How to Adjust Price by Managing Stock Correctly

Managing the stock of an e-commerce store might seem like a simple task at a glance. However, it has a significant impact on the performance of your store. Let’s see what aspects you should keep into account when managing your inventory in order to improve your digital activity. The better you observe, the better you […]

How to Succeed in the Sports Industry with an E-Commerce

One of the industries that had very good reception by consumers in the e-commerce business is the sports industry. Due to this good reception among consumers, the number of online stores also increased considerably in the last few years. That is why making a brand tracking can be crucial to differentiate from other competitors. Internet […]

Increase Profitability by Applying Price Intelligence

How can you increase the profitability of your e-commerce store? What tools can help you improve your online performance? What factors do you need to consider when fixing prices that bring more consumers to your store? Keep on reading, and you will discover the main features of Price Intelligence solutions that will boost your pricing […]

Monitor Your Brand’s Ratings and Reviews

The way to know buyers’ opinions of products has changed considerably in the last decades. Nowadays, brands have the chance even to observe real-time what the rating of their products is thanks to automated monitoring solutions. No one would dare to put into doubt that the internet is one of the most revolutionary inventions of […]

Rivalry between Competitors

Have you ever wondered who has the bargaining power with suppliers? Being able to negotiate competitive acquisition costs might be crucial to stand out from competition and be capable of offering optimal prices that bring more traffic to your e-commerce store. Currently, the situation for e-commerce business finds itself under dense competitiveness, given the high […]

What Is a Penetration Market Strategy?

Marketing strategies allow companies to develop several tactics for selling a typology of product inside a particular market. There are many possible strategies, all with their pros and cons; but depending on what the goal of the company is, one or another will be implemented. E-commerce stores could benefit from the so-called penetration pricing strategy. […]

How to Update Your Products on Google Shopping

A great way to improve the conversion rate of your e-commerce is selling through platforms like Google Shopping. This website is a good store display to promote your products and enhance the traffic that goes to your e-commerce business. If you are thinking about starting a sales campaign via Google Shopping, we recommend you to […]

Use Price Intelligence for Your Ecommerce Strategy

It is crucial to have a well-defined pricing strategy for the products of your e-commerce. That will help you increase the volume of traffic and, as a consequence, the number of conversions. Price Intelligence solutions allow you to set prices that adapt both to the market as well as to your own needs. An e-commerce […]

How to Choose the Best Price for My Products

There are different factors you need to consider when defining the prices for your e-commerce store. However, one of them is vital to keep in mind: competition. Thus, making a proper product market research turns out to be indispensable to choose the best prices for your vertical. Actually, most of the internet users make “quick […]

How to Take Advantage of Google Shopping

When it comes to search for products over the internet, most of the internet users tend to compare prices before finally deciding where to buy. That is why it is so important for your e-commerce to be present with good prices in Google Shopping, one of the most visited platforms to compare products online. Nonetheless, […]

How to Monitor Your Competitors’ Strategies

If you run an e-commerce store —whatever vertical you are working in— you will probably have realized that making competitor analysis turns out to be crucial to improve your online competitiveness and set competitive prices that match in your market and bring more traffic to your website. Monitoring tools are valuable assets that surely will […]

How Do I Calculate the Best Price for My eCommerce?

Any e-commerce store’s corporate strategy has two main goals: on one side, it aims to increase the profit margin by extending the difference between the acquisition cost and the final sale price. On the other side, it tries to improve the number of conversions by applying competitive prices that match with the store’s market. Repricing […]

Must-Have Pricing Tools for Online Marketing

One of the most challenging duties any e-commerce store’s marketing department has to face is defining a well-designed pricing strategy for its products. It is decisive to set prices that are not only attractive to the customers but also competitive inside the market, in particular inside the vertical where your store operates. Defining a pricing […]

How to Monitor Your Pricing

Keeping an eye on the prices of your e-commerce store’s products is essential to gain competitiveness inside your vertical. One of the best ways to control and, at the same time, optimize your prices is due to price tracking tools. Thanks to these tools, you will be able to set truly competitive prices. Until recently, […]

What is repricing?

Repricing tools are excellent solutions that will help you optimize your prices and try to maximize the conversion rate of your digital store. It is about automating techniques of pricing optimization that suggest competitive prices when doing a competitive product analysis between your goods and your competitors’. However, repricing software does not only take into […]

What is Competitive Pricing Intelligence?

Price intelligence, also commonly known as competitive pricing intelligence, is a pricing methodology in which an e-commerce store defines its prices depending on the real market situation and according to several parameters or conditions set by the same e-commerce. It is a methodology where prices are based on the competition and the market, and usually […]

The Importance of Price Monitoring

What is this price monitoring tool thing that turns out to be so important for e-commerce business? It is only about tracking your competitors’ prices. It is indispensable to control your direct rivals’ prices; that means, those who sell the same products as you do, to the same type of audience and for a similar […]

What is Pricing?

Pricing is the term that comprehends the different methodologies to determine the prices of products used by retailers and brands. It is also commonly known as pricing strategy, and companies can apply many different methods to set their prices according to various factors. In e-commerce markets, the optimization of pricing policies is the key to […]

How to Use a Repricing Tool

Using repricing tools is an excellent way to keep your e-commerce store’s prices updated based on your parameters and conditions, and according to the real market situation. But, what does it mean? Repricing software is one of the best solutions to set and adjust prices according to the current market status. This means you can […]

How to Compare Prices in Amazon

If you are running an e-commerce store, it is crucial to make an Amazon price comparison. There is no doubt that this commerce giant is currently one of the most successful digital companies in the world, as its presence has broadened worldwide, and its continuously-upward growth seems unstoppable. In 2017, Amazon shipped over 5 billion […]

What Is a Comparative Market Analysis?

If you own an e-commerce store and you are thinking of making comparative market analysis, it means that, given the current situation of electronic commerce, you have already noticed the trending urgency that is using price comparison sites. In the past years, the number of buyers on the internet has notably increased. According to Eurostat, […]

How to Use a Tool to Track Prices

Both e-commerce store’s owners and brands can take benefit out of price tracking tools. The usage of online monitoring tools is critical when it comes to make more efficient decisions and implement a much proper marketing strategy. On the one hand, retailers can work with online price monitoring tools to compare certain products’ prices and […]

How to Do the Ideal Product Market Research

Product market research will be useful if yoy want to improve your company’s marketing strategy, basing your decisions on the collection and analysis of relevant data to your business. By having the right information, you get more chances of making decisions that have a more positive impact in your daily performance. Nevertheless, such a product […]

What is a Price Searcher and How to Use It?

A price searcher is a useful price monitoring tool that shows you the different prices a particular product has in several e-commerce stores at a specific time. Nevertheless, is a tracking price tool really worth it? Honestly, there is the possibility to make a research of products’ prices manually, but the ability to detect changes […]

How to Make the Best Analysis of Competition

Competitor analysis is practical when it comes to making a self-assessment of your e-commerce. Studying the behavior of your competitors may help you find your company’s weaknesses and improve your competitiveness. You should keep in mind that benchmarking is not about spying or plagiarizing your rivals, but making a proactive assessment of your store performance […]

How to Make the Best Price Optimization

What do you have to take into consideration when trying to develop an effective online price optimization? It is not the same selling products virtually than selling them physically; that is why it is essential to have a sharp knowledge of these differences so that you can develop a strong pricing strategy. What is your […]

What is a Price Comparator?

In terms of e-commerce business, most sectors work under harsh competitiveness, where the small digital stores fight to attract the attention of users and lead them to buy in their websites in the end. A powerful tool that will help you gain more traffic and offer more competitive prices is a price comparator. Why should […]

Competitor Analysis Tools for Marketing

Do you know which data is actually useful for you to offer more competitive prices in your digital store? Competitor analysis tools give you reliable data that will help you improve your e-commerce store pricing strategy and increase your conversion rate. The more accurate the data, the better Given the current harsh competitiveness among digital […]

7 Tips to Compare Products

Everyone who has a digital store goes once in a while to their competitors’ to make a product price comparison, is it not right? The thing is that comparing store prices provides us with a global point of view of the current market situation: what the top-selling products are, which are not, what the average […]

How to Optimize Your Google Shopping Campaigns

Currently, the results of Google Shopping campaigns are used as a metric to validate the effectiveness of current strategies implemented by e-commerce businesses. Online retailers use this platform not only to advertise their products, but also as a reference to control the prices of their rivals’ products. In many cases, retailers adopt a much more […]

Benefits of Price Monitoring, Product and Rating Review for Brands

Brands and online retailers have two distinct contexts, although the current competitive scenario and the strategic evolution of online sales have had a direct impact on both. Retailers, on the one hand, are continually looking for ways to improve their conversions, while brands are largely concerned with product positioning and consumer perception. This last point […]

Competitor Analysis for eCommerce strategies

Carrying out a competitor analysis that works properly and generates the expected results requires an in-depth study of the main factors that impact on the performance, revenue and image of any online store: competition, markets, sector and product offerings. The evolution and constant changes in the ecommerce world are a reality and, according to recent […]

Increase Your Competitive Advantage using Price Monitoring tools

The increasing competitiveness in the e-commerce world makes it necessary, now more than ever, to use price monitoring platforms that provide the necessary data to develop an optimal pricing strategy, not only for pure online e-commerce businesses, but also for omnichannel ones, this is, business with both online and brick-and-mortar stores. For the customers, online […]

Competitor Monitoring Tips to Stay Ahead of Your Competition

To improve the pricing strategy of your e-commerce business, you need to go through a detailed business competitor analysis that allows you to base your decisions on reliable data. This competitive study gives you the tools to react appropriately when your rivals make pricing changes. At the same time, it offers you the possibility to […]

The Effect of Pricing Strategy on Competition

Today, competition in the retail world is greater than ever. The current scenario is defined by constant price changes and the struggle for competitive advantage. Online stores observe each other and continually compare their prices. For that reason, competitive pricing tools have become critical to build effective pricing strategies among today’s e-commerce businesses. However, a […]

Tips for Determining Your Best Pricing Strategy

Developing a good pricing strategy is not as simple as copying price changes made by the competition. You need to carry out a solid competitive intelligence analysis that will help you determine whether your current strategy is working as expected. So, let’s learn more about the factors that need to be included in such a […]

Price Monitoring Trends and Patterns

It is a fact that prices are constantly changing and therefore most online stores opt for automated solutions to price monitor their competitors. This type of automated tracking has emerged in response to the need to find new ways to analyze the strategies of rivals in the market, and thus gain in competitiveness and improve […]

How to Use Competitor Analysis Tools Before Launching Your eCommerce

Whether you are thinking of opening an online store or you already have one, we recommend that you perform an exhaustive market research through competitor analysis tools. Such tools become an asset if your goal is to achieve a good conversion ratio for your future business. However, it may not be easy to identify the […]

Pricing Strategies: Find the perfect price for your products

Setting the right pricing for your products is not as easy as searching for a price calculator online. To develop strong pricing strategies for your online store, you need to analyze your competition and the position that your store has among them. This type of study must take into account certain key elements that directly […]

What is Competitive Pricing Analysis?

If you have an e-commerce business you’ve probably heard of this type of analysis, but what is it exactly? Competitive pricing analysis refers to the complete and detailed study of competitors’ prices in a particular retail industry. This happens in multiple retail sectors ranging from Pet Care, sports, dermocosmetics, musical instruments, toys, home care, technology, […]

Track Your Competitors Prices with Price Monitoring Tools

The high level of competitiveness in the world of online retail has pushed e-tailers to analyze with more attention the pricing movements of their competitors. This practice is commonly known as online price monitoring and is very recurrent among stores that compete with products identical to those of their competitors, which makes it difficult for […]

Smart Pricing Strategies: Maximize Your eCommerce Profits and Conversions

Smart Pricing Strategies to maximize your e-commerce profits and conversions

5 Essential Steps to Accelerate Sales

About this Guide The goal of this guide is providing practical data on actions that can have a positive impact on store performance in competitive online environments. These are fundamental aspects that should be considered as an integral part of the daily processes of any e-commerce willing to optimize its performance in the short and […]

Price Monitoring Software: Reasons to Use It

Price monitoring software has become an indispensable tool for retailers and brands. Why? The reason for the growing interest in such tools is that the level of competitiveness has increased significantly in all sectors. For this reason, all businesses in the current market need to know what is happening with the prices of their most […]

Top Price Management Software Features

The competitive landscape makes it critical for retailers and brands to monitor the position of their products in the market. With so many existing competitors and product offer, it becomes relevant for businesses in very competitive markets to implement tools that simplify daily tasks, like the ones comprised within the market analysis. Price management software […]

10 Price Management Tool Must-Haves

What makes an efficient price management tool? Multiple factors influence whether to set a price or another and each price decision will have an impact on the willingness of customers to buy a product. Retailers need market insights in order to have enough data to make informed decisions that will eventually make a difference in […]

Understanding What Competitive Pricing Entails

Welcome to this Guide Effective pricing is essential for businesses and that is provided by the competitive pricing strategy. This guide offers a deeper understanding of the different options you can select for your business, as well as the pros and cons of this strategy as a whole. Defining Competitive Pricing The competitive pricing strategy […]

4 Factors That Can Help You Optimize Your eCommerce Performance

About this White Paper The current marketplace is under continuous changes, as well as its prices. Ecommerce is booming and information transparency provided by new technologies makes it pivotal for e-tailers to obtain detailed information about their positioning and their competitors’. Through this brief guide, you will learn about 4 key factors that can help you improve your strategy as a retailer in the online marketplace. Identifying your competitors Identifying your competitors is the first step to be taken in order to get an idea of how to position […]

How to Set the Right Price for a Successful Strategy

About this White Paper Pricing has stopped being perceived as a theme of intuition and calculations based solely on production costs. Nowadays it has become something much more complex and many criteria need to be taken into account in order to set the right price. In the same way, there are also many factors that […]

How to Influence Customers’ Price Perception

About this White Paper Managers’ mentality towards pricing is currently being influenced by the fierce competition in the market. A constant price war has led them to think that a continuous reduction of prices will help them influence customers’ price perception and redefine it. Trying to adjust these perceptions has become an essential task included […]

Increase the Profitability of Your Google Shopping Campaigns

About this White Paper It is becoming easier for buyers to find the best deals thanks to the presence of the Internet and tools like Google Shopping. So how can you increase the profitability of your Google Shopping campaigns and optimize their results? Through a simple search on Google such as “Apple iPad Mini”, not […]

Improve Your Branding with Market Research Platforms

How to improve your branding As a brand, you can act on the way your customers perceive your products by knowing how to improve your branding. Customers nowadays have access to complete and updated information about your brand and products, the reason why transparency should be taken as a crucial element of your marketing mix. […]

Price Analytics: Transforming Your Daily Pricing Management

Transforming and optimizing your daily pricing management Consumers judge products with similar characteristics by the price that retailers sell them for. A significant competition exists in today’s markets, and this makes it essential for online stores to obtain a detailed perspective on their positioning through price analytics. The importance of price analytics “The flexible solution […]

How to Effectively Leverage Your Brand Perception

Leverage your brand perception Brand awareness and perception are critical factors if you wish to outgrow competition, and they need to be understood as long term goals of your business strategy. In this guide, we will point out some ideas to leverage your brand perception and making it stronger. Developing new ranges of products The […]

Top 7 Reasons to Use the Price Intelligence Software

Why retailers need the price intelligence software Information on competitors’ prices becomes crucial when checking product positioning and performance in the market. In this respect, the price intelligence software is an indispensable tool to keep abreast with prices and make the right pricing decisions that will allow you to stay ahead of competition. 01 Benchmarking […]

3 Major Pricing Strategies: A Short Guide

Marketing process and price setting Price setting is an integral part of the marketing process and it requires an in-depth analysis of the company’s performance in the market, as well as their product positioning and state of competition. The right price can generate more sales while the wrong one can make potential customers look elsewhere. […]

Ensure Optimal Brand Development through Strategic Analysis

Achieve optimal brand development E-commerce growth and information transparency provided by new technologies has made it critical for brands to obtain accurate insights on the position of their products to enhance their brand development, expand their target audience, and consolidate loyalty among existing customers. Developing brand’s key areas There are three main areas that must […]