Corporate Group
Brands
Business Lines
Distributors
home appliances
Countries
Taurus Group is a multi-local business group specializing in meeting the needs of households around the world. The group has the following business lines: small household appliances, professional appliances, household goods and DIY.
It is an expanding group comprising 17 brands and with presence on all continents. In fact, its extensive distribution network allows it to operate in 80 countries.
Taurus has become one of the first companies in the small household appliance sector in Spain, through an important process of national and international expansion.
Taurus Group offers solutions to the needs of each consumer in the fields of the small household appliance, the professional appliance, household goods and DIY items.
Through the analysis of prices and competitors, Marketing Managers can check the status of their company and products in the market against growing competition and establish whether measures need to be taken to improve the image of their brands from the perspective of consumers.
With accurate and real-time market data, pricing decisions can be made more effectively. This will have an impact on product development and marketing to achieve a better positioning in the sector.
Subsidiaries, production centers, R & D centers and logistics platforms for 4 different business lines in Spain, Mexico, Colombia, Portugal, Peru, Morocco, China/HK, Brazil, South Africa, France and India.
The problem
Manual research is not an option. Following offers, evolution of prices and competitors’ brands in the market can become a monotonous and tiresome task. What is more, this kind of research is not carried out as often as it is needed. In the same way, following that sort of evolution in a non-automated way involves costs and very inaccurate results.
The solution
Pedro Morán | Marketing Manager
