Amazon is one of the largest and most important marketplaces and businesses in the world. One of its greatest qualities is that it offers its sellers different alternatives to make them more efficient and competitive on their marketplace. One of the systems they offer is Amazon FBA. But what is better for you, Amazon FBA vs FBM?
What is Amazon FBA?
Amazon FBA also known as Fulfillment By Amazon is a system focusing on product shipping logistics within the marketplace platform to which you as a seller (regardless of whether you are a retailer or a brand), can sign up to.
What is FBM?
Amazon FBM or Fulfillment By Merchant in this case the seller takes full responsibility for the storing and delivering logistics including returning packages and client services.
Which of these options should you choose: Amazon FBA vs Amazon FBM?
You may have seen the overall definition of both and thought the best option clearly was Amazon FBA. However, both of these methods have their advantages and disadvantages, let’s take a look.
Amazon FBA vs Amazon FBM
If you are still not sure what you want, you can use both systems: Amazon FBA and Amazon FBM also, Amazon offers the opportunity to FBM sellers to have SFP, Seller fulfillment Prime, which allows the seller to sell products as a Prime product.
Regardless of the option you choose, make sure to maintain a good price tracking strategy that will fit your business, but mostly do your ecommerce market research to help you grow your business.