Isi-Sanitaire is an online retailer of bathroom and kitchen equipment such as shower systems, kitchen taps, bath tubs, etc. Currently, the company counts with a catalog of over 100,000 products in France, the United Kingdom, and the Netherlands. This eTailer is constantly looking to offer its customers a good value for price.
Thoughts after the implementation of netRivals
We are extremely happy with NetRivals. We’ve gained an advantage of competitors who are not actively managing prices by being able to outprice them. We’ve made intensive use of the tool and made several upgrades: we’ve upgraded the number of possible rivals plus also extending the number of countries we included. We’ve immediately made use of the multi-user feature to add one dedicated person per country to perform data validation on the smart connections.
We have been able to see the benefits within different departments. Our marketing team makes the most of the market and price analysis, while our logistics department benefits from the tool since with more efficient pricing we have better inventory turnover. Additionally, our Customer Service department also benefits from the tool since we get less questions on major price differences due to more efficient pricing.
We can immediately make sales by making use of NetRivals Intelligence and thereby setting our prices at a winning price point. We’ve noticed the tool is especially beneficial for our bestsellers because they are the most price-sensitive. By actively monitoring those bestsellers using this tool we’re able to considerably increase sales on this segment.
Monthly sales growth
The automatic collection of competitor prices has saved us a lot of time in manually collecting market prices over Google Shopping, for instance. Also the suggested rivals feature saves a lot of time and provides ease of mind knowing that we have an overview of all new market players and that this is continuously being updated without us having to do any market research on new competitors.
The tool works great, even in our setting which includes multiple different countries and a large portfolio of products. Also the customer support has been excellent. I’ve never heard a “no” or “that’s not possible”. Even more impressive is the speed with which NetRivals delivers solutions. After our request to add another country including 25 rivals, I got an email the same week saying everything was set up already.
This is a perfect example of how closely NetRivals listens to its customers and how fast they operate.
Recently I suggested they could add a certain feature. Two hours later I received an email with the notification that the feature was tested and being implemented already, and sure enough, after logging into our NetRivals account the new feature was there and ready to use, and this was all on a Friday afternoon!
This is a perfect example of how closely NetRivals listens to its customers and how fast they operate. If all our IT partners would provide even close to the same level of service and quality NetRivals delivers then that would free up a whole lot more of our time to focus on our core activities.
Benefits across departments
Improved monthly growth and profit
We started looking for a price intelligence software since we noticed our products (as for most e-retailers) are extremely price-sensitive. We therefore needed an accurate, automatic, and timely method to collect market prices. The tool has helped a lot in providing an underlying logic for our pricing structure. Our pricing has therefore been optimized from cost structure based to market-based pricing, thereby improving sales and profitability.
Now we know what price to set to be #1. This tool has helped boost CVR due to knowing what price to set to be lowest and what prices to set to maximize profit. The customer support has been exceptionably valuable. From the very first moment NetRivals’ customer success team has been very reactive and has always been extremely helpful. Most remarkable is the speed with which the Customer Success Team delivers a solution to your request.
Sales have been growing 10% month over month. There are additional factors that have a positive impact on sales growth but we’re sure a better pricing position has helped a great deal. What’s more striking is that for the same amount of sales, we have a considerably higher profit (around 20%). So even without sales growth NetRivals has had a very positive impact due to having more efficient pricing.
Soufiane A. Achoui
Marketing Manager at iSi GmbH