Transforming and optimizing your daily pricing management Consumers judge products with similar characteristics by the price that retailers sell them for. A significant competition exists in today’s markets, and this makes it essential for online stores to obtain a detailed perspective on their positioning through price analytics. The importance of price analytics “The flexible solution
Leverage your brand perception Brand awareness and perception are critical factors if you wish to outgrow competition, and they need to be understood as long term goals of your business strategy. In this guide, we will point out some ideas to leverage your brand perception and making it stronger. Developing new ranges of products The
Why retailers need the price intelligence software Information on competitors’ prices becomes crucial when checking product positioning and performance in the market. In this respect, the price intelligence software is an indispensable tool to keep abreast with prices and make the right pricing decisions that will allow you to stay ahead of competition. 01 Benchmarking
Marketing process and price setting Price setting is an integral part of the marketing process and it requires an in-depth analysis of the company’s performance in the market, as well as their product positioning and state of competition. The right price can generate more sales while the wrong one can make potential customers look elsewhere.
Achieve optimal brand development E-commerce growth and information transparency provided by new technologies has made it critical for brands to obtain accurate insights on the position of their products to enhance their brand development, expand their target audience, and consolidate loyalty among existing customers. Developing brand’s key areas There are three main areas that must