Market Research for Retailers

Analyze your rivals’ distribution of brands, categories, pictures, price ranges, stock availability, promotions, as well as cost policies and delivery times.

Identify!

Identify your competitors’ newest and most popular products and start developing strategies to react more effectively to changes in your competitors’ product assortment.

WHAT CAN YOU ACHIEVE WITH NETRIVALS' MARKET RESEARCH?

  • Optimize your product pages to improve your SEO
  • Locate new products added by competitors
  • Analyze your product assortment vs. your competitors'
  • Compare your number of products by brand vs. your competitors'
  • Detect incipient brands
  • Accelerate the digitalization process

Who benefits the most?

Main Use Cases

Netrivals’ Market Research module becomes a great ally of the following departments and roles in the most prominent e-commerce companies in multiple industries and sectors: Purchasing, Marketing (content) and Category Managers.

PURCHASE DEPARTMENT

Main tasks

  • Detect new brands emerging in the market.
  • Compare a large number of products of a brand in the different competitors to know its catalog width.
  • Analyze top products in competing retailers or top sellers on Amazon.

How Netrivals Market Research helps

  • Analyze competitor's catalogs to locate new and existing products.
  • Having enough market information to achieve greater negotiation power and exclusivity.
  • Obtain product data to develop actions to expand the catalog and generate more conversions and business opportunities for your ecommerce.

MARKETING DEPARTMENT & CATEGORY MANAGERS

Main tasks

  • Complete the information of each new product in the catalog.
  • Request from manufacturers and brands product attributes such as photographs, titles, descriptions, technical characteristics, etc. for each article.
  • Compare the content available on competing sites.

How Netrivals Market Research helps

  • Quick access to all your public product information without having to go page by page analyzing product attributes.
  • Avoid manual data management and get homogeneous information.
  • Export all the necessary product information: titles, photographs, brands, categories, descriptions, EANs, MPNs. With the option of extracting additional attributes through our export system via Saas or API.

FEATURES INCLUDED IN THE MARKET RESEARCH MODULE

Product Explorer

  • Access to all competitors' product catalog from our Big Data. 
  • Analysis and export of product data in the monitored ecommerce sites.
  • Advanced filters by brand, categories, text and dates in the products that have been located by our algorithms.

Brand Explorer

  • Complete vision of each of the brands in the different retailers.
  • Analysis of brands on competing sites to detect new brands.
  • Comparison of the brand assortment on your website vs your competitors' sites.

Alerts on new products

  • Detect new products in the catalogs of competing stores that are directly monitored.
  • Definition and creation of notifications about new products.
  • Periodic emails with relevant information from the established alerts.

DATA TO WIN

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