Toys & Games
Industry Analysis

Netrivals enables the analysis of the toy and games sector based on data obtained by
monitoring prices, stock and promotions for millions of products.

Overview of the Toy & Game Sector

The annual total for this industry is about $80 billion in the US alone, making this region one of the most profitable markets for toy and game companies.

In recent years, online sales in this sector have increased considerably, reaching 44 million consumers. This situation has changed the shopping landscape and led businesses to rethink their strategy.

Seasonality of demand

Much of the annual demand occurs between Black Friday and the Christmas campaign, in some countries it is even 70% of annual turnover during this period. In many cases the strategy is based on having the products well positioned for this season, both in terms of price and in having stocks of the products that are believed to be in greatest demand.

Sale of licenses

The best-selling products in this sector are Disney movie licensing products, from Princesses to Star Wars to Marvel. These products usually do not provide as much margin to sellers as their own or more generic products do, but they are certainly a great source of revenue for sellers. Many times, actions are made based on using these products as a hook and trying to make cross-selling or loyalty strategies once they have made the purchase.

Monitoring of top brands in toys and games

The toy industry is multi-billion dollar and dominated by several major brands: Mattel, Namco Bandai, Lego, Hasbro and Famous. In the video game sector, there are three leaders: Sony, Microsoft and Nintendo. Netrivals monitors these and other brands to offer a complete analysis of the toy and game sector at the pricing level.


Netrivals’ platform tracks prices of products in this industry included in the following categories: educational games, construction games, board games, electronics, action figures and dolls, babies and early childhood, stuffed animals, puzzles, hobbies, costumes and accessories, creative and outdoor activities, video games and gaming accessories.

Netrivals’ systems follow and update daily the prices of +400M products from +30K stores in more than 50 countries to facilitate pricing analysis in different categories of the e-marketplace.