Netrivals provides your product and marketing team with a comparative view between your products and those of your competitors that allows you
to evaluate how competitive products with similar characteristics are sold in the marketplace.
This information will help you determine whether changes are needed at the strategy or brand level. In the same way, you will be able to estimate the real value of your products through the distribution channels.
With Netrivals you can monitor, apart from your products, similar products from other brands. Through the Smart Connections you can tell which of your competitors’ products most closely resemble your own. In the same way, you can evaluate their position in the market and see where their brand is positioned. Quickly and easily analyze how the products of competing brands are sold in the distribution channels compared to your own. Quickly visualize minimum, maximum and average prices, and estimate the real value of your product in the market.
Evaluate the price and price evolution of the products that can be substituted for yours in order to know the degree of competitiveness of your market.
Evaluate your pricing policy:
By maintaining the pricing policy you have defined you can test for price changes to see how far you can go up and down. When you carry out these experiments you must take into account the prices of the substitute products so that there is not a shortage of variables to take into account during the test.
Sound data-based decisions can only be made when all factors affecting demand are taken into account. Thanks to our solution you can have a complete view of the market.