Ready to make the most of your Google Shopping Campaigns’ budget? Netrivals ensures Google Shopping optimization through competitor monitoring, dynamic pricing solutions, and the chance to create and organize campaigns based on the competitive status of the market. Having the best price on Google Shopping will most probably get you the Buy box, which will increase your visibility, conversion rate and ROAS.
Thanks to Google Shopping monitoring, you can get to see which products of yours are more expensive, cheaper or equal to the market average. It also allows you to set pricing rules and fix prices manually from the very same platform. If you are being perceived as an expensive retailer, you lose visibility since you don’t have the Buy box, you are investing in an audience with low conversion rate and, thus, obtaining a lower ROAS.
Netrivals offers filters with which you can segment your catalog according to several parameters. Likewise, you will know if you have the best price in the market thanks to custom labels. This will allow you to run different pricing strategies for each group.
Netrivals gives you the chance to create dynamically-updated data feeds every time there’s a pricing change. It is not necessary to update your feed from your CMS, since you can create URLs directly from Netrivals. These URLs get updated every time you enter the website. So when Google trackers visit it, your data will be updated and Google Merchant Center won’t reject products for having different prices.
Netrivals gathers product data in an automated way. Sites are scanned multiple times per day,
so that you can check real and updated product information in the online market.
Netrivals system scans multiples sites (direct web, Google Shopping, Marketplaces, etc.)
Data collected has to do with all kinds of product attributes (images, stock, etc.) that go beyond pricing.
Data collected is used within BI dashboards and multiple other types of analytics.
Netrivals integration with e-commerce platforms is a seamless process. Price changes are sent speeding up your reaction capacity and helping you define a more dynamic pricing strategy.
Google Shopping is an online platform that displays a list of retailers and e-commerce stores that want to promote sales campaigns to increase conversions.
Google Shopping works as a display for retailers and e-commerce with a CPC included. It redistributes customers to retailers’ websites.
It is crucial to be properly positioned on Google Shopping. The better positioned, the more sales opportunities you are going to have.
First of all, you need to choose your products selection and upload it on Google Merchant Center. By controlling your main metrics you can have a better positioning and increase sales opportunities.
Uploading products on Google Shopping is simple but may take a lot of time. Using automate tools to synchronize your catalog on Google Shopping is a fast and efficient solution that will keep your products’ prices updated.