Price Intelligence is all about knowing how the market prices affect buyers’ purchasing decisions. Use the right data
to optimize your pricing strategy and drive more conversions and profitability for your online business.
You can break data on your competitors down into more specific charts that will help you determine how competitive your store is regarding the state of the market. On the one hand, you get the chance to compare the prices of your whole catalog with the complete list of competitors you are tracking, obtaining a global vision on your store performance. On the other hand, you can select specific competitors and check how you compete with them in specific products, like the ones belonging to a specific brand.
You probably organize your product catalog into the categories that best represent your business product catalog. Netrivals Price Intelligence processes this sort of segmentation and makes it available from the software so that you can filter all the information in your product feed as needed.
A category-based search involves items with common characteristics and such search can always be saved in the form of a report that can be exported from the tool in the following formats: XML, HTML, CSV, and Excel.
Find out what is the position you occupy in the market. Netrivals Price Intelligence software generates rankings based on the prices found for each of the products in your catalog. The most competitive retailers will be set in the main positions, while the least competitive ones will always appear at the end. Use price differentials to check to what extent your prices are higher, lower or equal to your competitors’. By analyzing this data you can uncover the pricing moves your competitors are performing to gain positions in this ranking.
Netrivals gathers product data in an automated way. Sites are scanned multiple times per day,
so that you can check real and updated product information in the online market.
Netrivals system scans multiples sites (direct web, Google Shopping, Marketplaces, etc.)
Data collected has to do with all kinds of product attributes (images, stock, etc.) that go beyond pricing.
Data collected is used within BI dashboards and multiple other types of analytics.
Supported E-commerce Platforms
Netrivals integration with e-commerce platforms is a seamless process. Price changes are sent speeding up your reaction capacity and helping you define a more dynamic pricing strategy.
Price Intelligence is a methodology that considers the impact of the products value’s changes over the final consumers’ purchasing decisions and, in final instance, over companies’ performance.
Price Intelligence analyzes the market and collects relevant data from your competition, allowing you to improve your pricing strategy, gain competitiveness and increase conversions.
Price trackers scan the products of your competitors several times per day and provides you with relevant data that help you improve your pricing strategy and adjust better prices.
When you have access to updated and detailed data about your main competitors, you can segment the information to optimize your pricing strategy.
A proper in-depth analysis of your competitors’ prices will help you make more justified decisions on how to adjust prices for your e-commerce store.
First of all, you need to monitor your competition. Once you collected relevant data, you need to define a proper pricing strategy and then to adjust optimal prices for your products.
Price Intelligence helps retailers define well-designed and justified pricing strategies. In that sense, it provides data to adjust competitive prices and increase conversions.