Direct Web vs Marketplaces

Netrivals is a powerful ally of e-commerces and brands when it comes to capturing and analyzing online product information.

There are four solid pillars on which data collection is based: direct web, Google Shopping, aggregators, and multiple marketplaces. But what makes the difference between Netrivals and other tools in the market?

Netrivals differs from other online product analysis tools because it goes one step further and is not limited to product monitoring on the marketplace, but also on the Direct Web.

What is so beneficial about this? This type of data capture provides our clients with a real vision of the market and is not limited to those products promoted on the marketplace. 

Don’t lose sight of the availability of stock among different retailers, even if the latter are not advertising specific products that they do sell on their direct website. 

By collecting data via web direct, Netrivals users can assess who is selling products online, and detect price differences much more quickly and efficiently. 


Direct Web vs Marketplaces

Below, we show the benefits of data collection via Direct Web versus data collection based only on Marketplaces:

Direct Web

  • Possibility of displaying stock availability among all vendors.
  • Full access to the history and price changes of the online stores you follow. Determine who is leading the price changes.
  • Analysis and connection of products based on multiple attributes and image recognition on a more global level.
  • Notifications based on the set of products available on the monitored websites. No matter if the products are not being promoted.
  • Preparation of dashboards and BI reports based on the most complete data on the market.


  • It is only able to inform the availability of stock if the product is promoted in comparison shopping engines or marketplaces.
  • Partial access to the price history of the stores you are monitoring.
  • Analysis and connection of products based only on those products visible on such platforms.
  • Notifications based only on those products that are currently being promoted in marketplaces.
  • Dashboards and reports that end up to be partial since they only contain the information that is available on such marketplaces.


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