The product catalog in supermarkets is very particular since it consists of: fresh products to household care utensils. Which means, it’s usually extensive and full of categories and subcategories. For this reason, it is essential to have a price comparison engine for supermarkets that allows you to visualize the prices of the competition in an effective way and thus make pricing decisions that increase your sales.
Thanks to the Netrivals price comparison engine for supermarkets, Bonpreu Esclat now has a clear vision of all its products in relation to the catalog of it’s competitors.
With this tool you can easily obtain the prices of your competition. Not only will you be able to see at what price they are selling their products, but you will also know what products they have in stock and the promotions that are active for each item. This will give you the opportunity to better understand the sector.
To have a more complete view, you can add the market research for brands to your price comparison report.
The product prices in supermarkets are highly dependent on the country in which they are being sold. This is why with Netrivals price comparison engine for supermarkets you can search for product prices by filtering zip codes. This will help you to have a real competitive price in the market in which you want to stand out, and thus increase your sales and at the same time gain a higher positioning.
It is very common for different supermarkets to have the same products but in different formats. What do we mean by this? That many times the same thing is sold but in packages with different characteristics. This can make your price monitoring more difficult. With Netrivals price comparison engine for supermarkets you will identify these products and carry out the appropriate formulas to ensure that when you are comparing your products with those of your competition, they are equivalent. It is important to take this into consideration so that your price comparison is correct.
With Netrivals price comparison engine for supermarkets you will be able to view the promotions or offers that your competitors are offering which can affect your final price. This will allow you to assess the situation and decide whether to change the price of your product or include an offer or promotion of your own that competes with that of your rivals.
With Netrivals stock monitoring software you will be able to see when your competitors run out of stock of a specific product. This will allow you to implement a different pricing strategy and increase your sales without neglecting your competitiveness.