A comprehensive collection of resources for brands and e-commerce
businesses covering pricing strategies and industry insights.
Psychological pricing is a subset of some low-cost, easy-to-implement and effective pricing strategies. Used to influence customer behavior to encourage purchases. Psychological pricing is a
The growth of e-commerce during the covid-19 pandemic has pushed brands and retailers into developing their online presence. Therefore, there is a need to have
By learning the safety stock calculation and keeping enough stock, supply chain runs well even though there are inventory delays and temporary shutdowns which shows
The EAN number barcodes are the longest-established and most widely-used of all GS1 barcodes. They are very important as they have changed the retail industry.
E-commerce platform Lengow shapes the next generation of digital shelf analytics with the acquisition of Netrivals Barcelona 26th April 2022 – Lengow, the e-commerce automation
When talking about launching a new product today, it’s important to choose the strategy that works best for your project. This is why there is
In Europe, according to Similarweb data, there are more than 1197 million monthly visits from the main European markets, which is excellent for increasing business
High low pricing strategy, also known as “Hi-lo” or “skimming” pricing, is a common retail pricing strategy of the different ecommerce pricing strategies in which
Value-based pricing strategy is one of the most difficult pricing strategies. It requires a thorough investigation of your target audience, the broader market as a
