Beauty Retail Industry Analysis
Netrivals provides an accurate beauty retail industry analysis by tracking global prices, stock availability and promotions of millions of products in the market.
Monitoring top beauty brands
Netrivals price intelligence platform ensures an accurate beauty retail industry analysis on a daily basis. The system monitors the prices, stock and promotions of the main categories in the beauty or cosmetics market: skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics.
The market leading companies and brands are l’Oréal, Unilever, Procter & Gamble Co., Estee Lauder, Shiseido Company, Lancôme, Maybelline, L’Oréal, Cover Girl and Anastasia Beverly Hills, among others. On the retail side, and more specifically in the United States, the main players are Ulta Beauty, Sephora and Amazon.
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Beauty sector at glance
The leading categories in this industry are: skincare, the most profitable one with 36% of the global market, hair care products, with 23%, and make-up, with 18%. In the U.S., foundation, mascara, eyeliners, eyeshadows, eyebrow makeup, eye combos and lipsticks make the most profitable segments with the greater sales volume.
Competition in this industry is very high and that can be seen in the wide range of prices in the market, an scenario which has lead businesses in the sector to analyse their product performance. In this respect, Netrivals can provide them with valuable data on the market to be used as the basis of better-informed decisions to maximize their profits.