Solution for your marketing
& product teams

In the marketing and product departments there are different needs for each role.
Let’s take a closer look at the value that Netrivals can bring to these teams.

USE CASES

#1

Product Management

Product managers are one of the main beneficiaries of the company’s implementation of Netrivals in their department since they can obtain a more objective and comprehensive view of the market that will allow them to determine the real value of their brand’s products.

#2

Determine the real value of your products in the market

Get a full picture of how your brand’s products are being distributed and marketed. How does this affect the perception of your brand, even indirectly? Does it affect sales in the long run? Get the right data to support your brand decisions. Is your product being devalued? Check price differences and the way sellers advertise your products on marketplaces and price comparators.

Your Marketing team and Product Managers can benefit from the analysis of ratings and reviews provided by Netrivals. This data is captured directly from Amazon, the marketplace with the largest number of product searches and where users around the world provide ratings and reviews for millions of products. Netrivals puts all this information at your fingertips from a single platform.

#3

Your Brand’s e-commerce management

Your brand may have decided to sell its own products or may be thinking about doing so. With the help of Netrivals, you can analyse how other brands’ products are sold in the market and analyse the prices of other online shops that act as competitors to your brand’s online shop.

#4

Analyze the market

With Netrivals you can monitor, apart from your products, products similar to yours from other brands. Through the intelligent connections you can tell which of your competitors’ products are most similar to yours and the position they occupy in the market.

KEY TOOLS FOR YOUR MARKETING & PRODUCT DEPARTMENT

Price Tracking

Via direct website (retailers’ sites)

Netrivals’ software has a monitoring system that helps analyze the price evolution of products in different stores and countries. On the one hand, you can check the overall performance of your products, that is, how prices behave in the market compared to recommended prices. On the other hand, you can analyse products in particular categories or sellers. The platform will intuitively show which sellers are below or above the recommended prices. In the same way, you can display average market prices. This information will allow you to get a more complete view of the distribution channels, detect inconsistencies and make better informed decisions.

In marketplaces and price comparators

Analyze the sellers who distribute your brand: evaluate who distributes your products in marketplaces and price comparators. Find authorized and unauthorized sellers. Check the countries of distribution: analyze the presence of your product among sellers within a given marketplace or price comparators in specific countries. Evaluate the price discrepancy in different countries.

Monitoring of ratings and reviews

Netrivals’ brand platform goes beyond price and stock data. Through this functionality, you can visualize the evolution of your products at the level of opinions and ratings. Analyze how these impact positively or negatively on product demand and develop new ideas for a more effective brand strategy.

Notification System

Netrivals allows you to receive email notifications based on the alerts you have previously set up on the platform. The criteria for the alert can include specific vendors and products, as well as sets of products belonging to certain categories or segments of products. You decide which price range limits will trigger email notification.

Dynamic Pricing

Dynamic Pricing is a pricing strategy that consists of automatically adapting the price of your products by means of a set of predefined rules. For example, with a dynamic pricing strategy, an ecommerce business can ensure that its products are always 1 euro cheaper than their competitors, only if that price safeguards the minimum margins for each of their products.

Competitive benchmark

products and those of your competitors that allows you to evaluate how competitive products with similar characteristics are sold in the market. This information will help you determine if you need to make changes at the strategy or brand level, as well as estimate the real value of your products through the distribution channels: analyze minimum, maximum and average prices on your own products and those of competing brands.

DATA TO WIN

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