Amazon Prime Days: The ultimate annual sales event

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Customers compare products all the time, even the simplest purchase is likely to be preceded by a product evaluation. Now that the competition among companies on marketplaces is getting stronger, customer demand is likely to increase thanks to online shopping. Amazon Prime Days are also an important part of this process, which will be covered in this article, as it is a convenient way for customers to find the best deals.

Do customers want the best deal or want the best price?

Customers are looking for discounts but can’t always find them when and where they want. As a matter of fact, 60 % of shoppers are looking for more deals to balance these high prices available on the market across shopping options, such as online marketplaces, convenience stores, and so on. 

In order to satisfy customers’ price sensitivity, Amazon’s Prime deal event was launched for customers on July 15, 2015, as an opportunity to celebrate Amazon price members along with Amazon’s 20th birthday. 

The last Amazon Prime Days took place on July 12-13 exclusively for Prime members, promoting two days of special deals on top brands and small businesses.


What kind of products does the Amazon Prime day event offer?

Amazon’s annual Prime Day event offers the best deals on products from top national brands, within different categories from fashion, and electronics to toys and home design, as well as unlimited access to:

  • Movies and series with Prime Video
  • Free games with Prime Games
  • More than 3,000 books and magazines with Prime reading
  • Ad-free listening songs and many other options

You may also think that this year’s event is gone and you missed your chance, but here’s the big news: Amazon confirmed that a second Prime Day, officially called the ‘’Prime Early Access Sale’’, will take place on Tuesday 11th and Wednesday 12th October 2022, like a pre-Black Friday Amazon’s sales across 15 countries, including Spain. 

This sale is an essential opportunity for you to shop from Amazon’s Black Friday deals six weeks before Thanksgiving. 

Just like the previous Prime Days, the ‘’Prime early access sales Day’’ is only a 2-day event, this means you only have 48 hours in your hand to chase the biggest deals, but let’s figure out how you can have access to Amazon Prime Days deals as a shopper.

  • Find an Amazon Prime day free trial:

Amazon Prime Day is only accessible to Prime members. However, you can get a free trial that you can activate ahead of the event if you’ve not subscribed in the past, but you have to be sure that your time membership meets the period of Amazon prime day, then you can start your free trial, and remember to cancel if you don’t want to pay a monthly bill when the trial ends.

  • Get in there early to get the best deals:

Once Prime day begins, make sure to check which has gone on the best trends, anything can be sold out in a matter of hours, including the best deals. If you see something that may interest you, put it in your basket, and you can always cancel the order if you change your mind.

How Amazon Sellers should prepare for Prime Day ?

There are many important factors that can determine the success or the failure of Prime day sales, including inventory, pricing, and shipments. 

Factors like these can affect your business and if your products are being imported, prepare your business for Amazon Prime Days by allowing enough time for shipments to get to your destination.

Also when it comes to inventory, make sure you don’t run out of products, and make sure to have control over your competitors stock availability, these Amazon Prime Days will likely be your biggest days of sales. Besides, remember that you need to make a full complete analysis of your competitor’s prices before lowering your prices, as the price that you offer needs to be profitable for you and encouraging for your buyers. Below you can also find the Amazon Prime Days requirements:

Amazon Prime Days requirements : 

  • The proposed deal price should be at least 20% off the current Amazon Buy-Box price: A feature that simplifies the purchasing process, that a seller can win according to certain specifications and performances.
  • Product rating of 3 stars or higher: You can get access to Amazon Prime Day only if you choose Fulfillment by Amazon (FBA) or Seller-Fulfilled Prime (SFP),  fulfillment shipments services guarantee your clients’ fast and reliable deliveries.
  • Deals: Your deal prices must offer customers a 20% or greater discount from the average price listed on Amazon over the last 90 days. 
  • High-quality image, good title, and complete detail page. 

Another secret, as a seller on Amazon, if you want to prepare for Amazon early access, you need to: Optimize your product, as well as your keywords, and submit interesting deals for several items with competitive prices that will also help you win the Buy Box. 

Also keep in mind that when you start creating promotions for your products, you need to have a minimum 20% off coupon to see great results. 

In conclusion, Amazon Prime Days can offer a massive opportunity for sellers to increase their sales only if they meet all the requirements that will make them qualify for the event. 

                                                                                                                               Name of the Author: Abla Kabbaj

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