A comprehensive collection of resources for brands and e-commerce
businesses covering pricing strategies and industry insights.
The performance of any business, whether online or traditional, can be measured through metrics. The three main ones are: profit margin, conversion ratio and price
Two basic concepts must be controlled for every retail store to succeed in its market: profit margin and conversion ratios. These metrics are related and
One of the aspects in which physical stores still outperform online stores is the shopping experience: getting into the store, interacting, being able to try
The best way to implement an effective pricing strategy for your products is to investigate the market and the competition. Generally, when comparing products, the
One of the most important factors in a consumer’s choice of product is price. It is quite normal to see a customer leave the shopping
Athletes are the great references for the 21st century society. Every child wants to be Messi, LeBron James, Naomi Osaka or Megan Rapinoe. The sports
Selling in the sports equipment industry is no easy job. There is a lot of competition and seasonality of products, since a lot of these
Making a price change for products is not an easy task, as it requires a good analysis of the competition and the market. The timing
Price is one of the most important variables for the customer when choosing one item over another. At the end of the 1940s, marketing expert
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