Guides

One of the main features of the sporting goods industry is the continued use of elite athletes as a central pillar of campaigns and product

More than 65% of purchases in European Union countries have involved sports products or clothing, with more than 70% in the 16-24 age range. This

In order to optimize our campaigns we must have clear from the beginning what the KPIs -or Key Performance Indicators are: they are metrics or

This guide is adapted to the sports sector. To learn how to launch a complete online advertising strategy for e-commerce visit our White Papers section,

Beyond sports competitions, nowadays clubs also compete as brands to exploit around the world, thanks to the fan bases. Globalization, Internet access and the dominance

To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we

If we analyze the sports goods market, an industry that generated more than 70 billion dollars in the US in 2018, we can instantly observe

To analyze the competitiveness of an industry like the sporting goods industry we can use the Porter analysis of the Five Forces. This model, created

As a sporting goods business owner you need to have a comprehensive picture of both your vertical and your competitors, as doing so will give