Is the purchase department of your sports online store struggling with their theoretical margin?
To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we
A comprehensive collection of resources for brands and e-commerce
businesses covering pricing strategies and industry insights.
To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we
If we analyze the sports goods market, an industry that generated more than 70 billion dollars in the US in 2018, we can instantly observe
To analyze the competitiveness of an industry like the sporting goods industry we can use the Porter analysis of the Five Forces. This model, created
As a sporting goods business owner you need to have a comprehensive picture of both your vertical and your competitors, as doing so will give
The performance of any business, whether online or traditional, can be measured through metrics. The three main ones are: profit margin, conversion ratio and price
Two basic concepts must be controlled for every retail store to succeed in its market: profit margin and conversion ratios. These metrics are related and
One of the aspects in which physical stores still outperform online stores is the shopping experience: getting into the store, interacting, being able to try
The best way to implement an effective pricing strategy for your products is to investigate the market and the competition. Generally, when comparing products, the
One of the most important factors in a consumer’s choice of product is price. It is quite normal to see a customer leave the shopping
