Guides
How to obtain the maximum return of your ads for your sports online store?
In order to optimize our campaigns we must have clear from the beginning what the KPIs -or Key Performance Indicators are: they are metrics or
A comprehensive collection of resources for brands and e-commerce
businesses covering pricing strategies and industry insights.
In order to optimize our campaigns we must have clear from the beginning what the KPIs -or Key Performance Indicators are: they are metrics or
This guide is adapted to the sports sector. To learn how to launch a complete online advertising strategy for e-commerce visit our White Papers section,
Beyond sports competitions, nowadays clubs also compete as brands to exploit around the world, thanks to the fan bases. Globalization, Internet access and the dominance
To improve the performance of your online business it is essential to carry out studies both internally and on the competition and the market; we
If we analyze the sports goods market, an industry that generated more than 70 billion dollars in the US in 2018, we can instantly observe
To analyze the competitiveness of an industry like the sporting goods industry we can use the Porter analysis of the Five Forces. This model, created
As a sporting goods business owner you need to have a comprehensive picture of both your vertical and your competitors, as doing so will give
The performance of any business, whether online or traditional, can be measured through metrics. The three main ones are: profit margin, conversion ratio and price
Two basic concepts must be controlled for every retail store to succeed in its market: profit margin and conversion ratios. These metrics are related and
