This Netrivals Industry Report includes a sample of products and brands in the category of Consumer Electronics in Germany. These have been used to analyze price changes across sales channels, along with the behaviour and evolution of prices throughout time, and across all brands and online stores included in this study.
The category of Consumer Electronics is one of the most popular categories regarding volume. That is why products in this category are sold via a large number of players, both from a purely online approach, and also in an omnichannel way.
The nature of this category regarding volume of products and level of competitiveness in the market, makes it necessary for sellers willing to succeed in this sector to carry out comprehensive analysis of products.
That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking: Price evolution in this category, the most active players in sales channels for this category, and the detection of patterns and behaviour of price changes.