Netrivals Industry Insights Report

Analysis of prices of brands and online stores in the category of Consumer Electronics in Germany


This Netrivals Industry Report includes a sample of products and brands in the category of Consumer Electronics in Germany. These products and brands have been used to analyze price changes across sales channels, along with the behaviour and evolution of prices throughout time, and across all brands and online stores included in this study. 

This Report offers a comprehensive analysis of over 78.15K products. This great amount of products results from the analysis of all the existing variants for every single product, given that the products analyzed have different EAN codes. That is why, in this study, we have included all the product variants that have been detected via Netrivals’ Big Data. Thanks to this, we can ensure that we have a comprehensive view of changes occurring in the categories analyzed. This fact helps us assess whether price changes have an impact at a product variant level. It is worth clarifying what we understand as a product variant: any variations given for a specific product, such as colors available, something that may affect the price. 

The products analyzed belong to 21 different brands, and 6 stores. Consumer electronics is one of the most popular categories of online sales regarding volume.  This report has been made via the technology of Netrivals BI, and it takes into account some of the most relevant online stores and brands in this category.

The category of Consumer Electronics is one of the most popular categories regarding volume. That is why products in this category are sold via a large number of players, both from a purely online approach, and also in an omnichannel way. 

The nature of this category regarding volume of products and level of competitiveness in the market, makes it necessary for sellers willing to succeed in this sector to carry out comprehensive analysis of products. 

That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking: Price evolution in this category, the most active players in sales channels for this category, and the detection of patterns and behaviour of price changes.


Products, Brands and Time range of the analysis

The time range for this analysis compromises that period between January of 2020, and November 2020. In this study we have taken into account a total of 78.15K products (including variants of products if the latter have been detected by Netrivals). This amount of products have been analyzed across 6 popular online stores in this category. The total number of brands included in this study is 21. 

Some of the brands

Some of the retailers


In the appendix that can be found at the end of this study, you can access the general number of price changes. Nevertheless, right now we’ll focus on the behaviour of price changes in each of the stores analyzed. It is worth noting again that the number of products analyzed by Netrivals is different in each of the cases. It all depends on the number of products detected by our algorithms in each of the stores included in this report. 

Read the full report