Netrivals Industry Insights Report

Analysis of prices of brands and online stores in the category of Fitness in Germany

763,961 PRODUCTs.
8 BRANDS.
16 STORES.

This Netrivals Industry Report includes a sample of products and brands in the category of Fitness in Germany. We have carefully analyzed product data across sales channels to extract valuable information about:

  • Product distribution per brand and store
  • Average prices per brand and store
  • Evolution of prices for the given time of the analysis
  • Price reductions and increments detected per store and brand
  • Extent of price changes throughout the week
  • Detection of recent product launches

This Report offers a comprehensive analysis of over 763,961 products. This high volume of products is due to the fact that Netrivals analyzes all the existing variants for a single product, given that all of them have different EAN codes. That is why, in this study, we have included all the product variants that have been detected via Netrivals’ Big Data. Thanks to this, we can ensure that we have a comprehensive view of changes occurring in the categories analyzed, and if those changes have an impact at a variant level. It is worth noting at this point what we understand as a product variant: any variations given for a specific product, such as colors available, something that may affect the price.

The products analyzed belong to 8 different brands and 16 stores of a category that is one of the most popular categories of online sales regarding volume. 

This report has been made via BI Netrivals technology and it takes into account some of the most relevant online stores and brands in this category.

INTRODUCtion

The team of Netrivals has a great deal of experience analyzing products within the category of Fitness.  It is worth mentioning that this category encompasses a great variety of products sold by both purely online sellers and omnichannel sellers.

Given the specialization of the average customer for these types of products, sellers have elaborated product pages with a large number of product attributes.

That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking:

  • Product distribution per brand and store
  • Average prices per brand and store
  • Evolution of prices for the given time of the analysis
  • Price reductions and increments detected per store and brand
  • Extent of price changes throughout the week
  • Detection of recent product launches 
 

Brands and Retailers analyzed

The time range for this analysis compromises that period between March of 2020, and March 2021. In this study we have taken into account a total of 763,961 products (including variants of products if the latter have been detected by Netrivals). This amount of products have been analyzed across 16 popular online stores in this category. The total number of brands included in this study is 8. 

Some of the brands

Some of the retailers

PRODUCT DISTRIBUTION BY BRAND AND STORE

 

Products detected by store

 

This is the total number of products detected by Netrivals in each of the stores. Click on the graph below to access the actual BI dashboard, and apply filters of store, brand and price ranges to assess this data into more detail. 

 

 

 

Read the full report