This Netrivals Industry Report includes a sample of products and brands in the
category of Skin Care and Make-up in Germany. These have been used to analyze price changes across sales channels, along with the behaviour and evolution of prices throughout time, and across all brands and online stores included in this study.
Given the specialization of the average customer for these types of products, sellers have elaborated product pages that contain a great deal of information regarding products’ relevant information such as formats, composition, ingredients, and so on. That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking:
• Price evolution in this category
• The most active players in sales channels for this category
• Assessing behaviour of price changes