Skin care and make-up is one of the categories in which Netrivals has the most experience within Europe. It is a sector which contains a great variety of products from both purely online sellers and omnichannel sellers.
Given the specialization of the average customer for these types of products, sellers have elaborated product pages that contain a great deal of information regarding products’ relevant information such as formats, composition, ingredients, and so on.
That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking:
– Price evolution in this category
– The most active players in sales channels for this category
– Detection of patterns and behaviour of price changes