Netrivals Industry Insights Report

Analysis of prices of brands and online stores in the category of Skin Care and Make-up in the Netherlands


This Netrivals Industry Report includes a sample of products and brands in the category of Skin Care and Make-up in the Netherlands. These products and brands have been used to analyze price changes across sales channels, along with the behaviour and evolution of prices throughout time, and across all brands and online stores included in this study. 

This Report offers a comprehensive analysis of over 23.50K products. This high volume of products is due to the fact that Netrivals analyzes all the existing variants for a single product, given that all of them have different EAN codes. That is why, in this study, we have included all the product variants that have been detected via Netrivals’ Big Data. Thanks to this, we can ensure that we have a comprehensive view of changes occurring in the categories analyzed, and if those changes have an impact at a variant level. It is worth noting at this point what we understand as a product variant: any variations given for a specific product, such as different sizes or formats available, something that may affect the price. 

The products analyzed belong to 13 different brands and 5 stores of a category that is one of the most popular categories of online sales regarding volume. 

This report has been made via BI Netrivals technology and it takes into account some of the most relevant online stores and brands in this category.

Skin care and make-up is one of the categories in which Netrivals has the most experience within Europe. It is a sector which contains a great variety of products from both purely online sellers and omnichannel sellers.

Given the specialization of the average customer for these types of products, sellers have elaborated product pages that contain a great deal of information regarding products’ relevant information such as formats, composition, ingredients, and so on.

That is why, the goal of this analysis is to provide businesses with quite an accurate picture of the state of sales channels in this category, by checking:

– Price evolution in this category

– The most active players in sales channels for this category

– Detection of patterns and behaviour of price changes



Products, Brands and Time Frame of the analysis

The time range for this analysis comprises that period between January of 2020, and December 2020. 

In this study we have taken into account a total of 23.50K products (including variants of products if the latter have been detected by Netrivals). This amount of products have been analyzed across 5 popular online stores in this category. The total number of brands included in this study is 13. 

Some of the brands analyzed


In the appendix that can be found at the end of this study, you can access the general number of price changes. Nevertheless, this study will focus more on the analysis of the sales channels in this category.  The graph that follows shows the total number of price changes that have been made in a day by each of the stores analyzed. It is worth noting again that the number of products analyzed by Netrivals is different in each of the cases. It all depends on the number of products detected by our algorithms in each of the stores included in this report. 

Read the full report