Google Analytics:



Data Analysis has become an indispensable subject for most businesses in any sector. The data provided by the digital resources has many benefits for your e-commerce business too. It gives you a better insight into your target audience profile, the way this audience interacts with your e-commerce and your website, and how the user behaves when he’s browsing your store; among many other benefits.

In this white paper we will see reports on different sections of the website and the use that users make of them. In the preceding sections we can find:

Metrics: find out which metrics are relevant for your e-commerce store.

Purchase behaviour: understanding the behaviour of your users will let you optimize your e-commerce website.

Product and Sales performance: maximize results having a better insight into the product performance of your store.

Multi-channel funnels: one of Google Analytics’ crucial sections, where you can see how your marketing channels work together to create conversions.

This white paper is aimed at retailers with a superficial knowledge of the Analytics tool, so we will focus on the most relevant reports for online stores. 

the most important metrics of this section:

  •  Revenue: the benefits you generated, in euros
  • Transactions: number of unique purchases that have been made
  • E-commerce conversion rate: of users that entered an specific page of your website, how many ended up buying.

As a general advice, and if you followed the steps of the first part of the guide on how to structure a Google Analytics account, the analysis of this section will be available from the view “e-commerce” of the property.

Read the full guide